Hi, I’m Eric Luka Zewski, a freelance web designer and full-stack WordPress/WooCommerce specialist based in Reading, UK. With 12+ years of experience, I design, build, and optimize modern WordPress and WooCommerce sites that look great, load fast, and scale reliably. I’m adept at diagnosing complex WooCommerce and Subscriptions issues, crafting custom themes and plugins, and delivering tailored checkout flows and pricing logic that boost conversions.\n\nI also focus on UX and performance improvements, implement caching/CDN strategies (WP Rocket), and guide clients on technical SEO and AI/LLM-ready site architectures. Known for clear communication, fast turnarounds, and the ability to manage end-to-end redesigns and technical improvements independently for long-term success.…

Eric Luka Zewski

Hi, I’m Eric Luka Zewski, a freelance web designer and full-stack WordPress/WooCommerce specialist based in Reading, UK. With 12+ years of experience, I design, build, and optimize modern WordPress and WooCommerce sites that look great, load fast, and scale reliably. I’m adept at diagnosing complex WooCommerce and Subscriptions issues, crafting custom themes and plugins, and delivering tailored checkout flows and pricing logic that boost conversions.\n\nI also focus on UX and performance improvements, implement caching/CDN strategies (WP Rocket), and guide clients on technical SEO and AI/LLM-ready site architectures. Known for clear communication, fast turnarounds, and the ability to manage end-to-end redesigns and technical improvements independently for long-term success.…

Available to hire

Hi, I’m Eric Luka Zewski, a freelance web designer and full-stack WordPress/WooCommerce specialist based in Reading, UK. With 12+ years of experience, I design, build, and optimize modern WordPress and WooCommerce sites that look great, load fast, and scale reliably. I’m adept at diagnosing complex WooCommerce and Subscriptions issues, crafting custom themes and plugins, and delivering tailored checkout flows and pricing logic that boost conversions.\n\nI also focus on UX and performance improvements, implement caching/CDN strategies (WP Rocket), and guide clients on technical SEO and AI/LLM-ready site architectures. Known for clear communication, fast turnarounds, and the ability to manage end-to-end redesigns and technical improvements independently for long-term success.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent

Work Experience

Graphics & Marketing Coordinator at Echelon Design
December 31, 2012 - December 31, 2012
Managed corporate branding, exhibit graphics, website direction, email campaigns, social media, and marketing. Produced client art for trade show exhibits and corporate events, coordinating creative assets and campaigns.
Graphics & Marketing Coordinator at Echelon Design
January 1, 2012 - January 1, 2012
Managed corporate branding, exhibit graphics, and creative assets. Led website direction, email campaigns, social media, and marketing. Produced client art for trade show exhibits and corporate events.
Principal & Creative Developer at Yellow Hippo Media
January 1, 2012 - November 21, 2025
Led a full-service freelance development studio focused on modern WordPress, WooCommerce, and performance-optimized web solutions. Designed, built, and maintained 50+ WordPress/WooCommerce sites, developed custom themes/plugins, and implemented tailored e-commerce functionality including checkout flows, pricing logic, and subscriptions. Diagnosed and resolved complex technical issues to improve reliability and conversions. Implemented responsive UX/UI improvements, caching/CDN optimization (WP Rocket), and provided ongoing technical consulting; executed technical SEO and AI search optimization strategies with schema and LLM-friendly site architecture.
Space Planner at The Interior Design Group
December 31, 2007 - December 31, 2007
Developed space planning concepts and construction documents. Conducted field surveys and prepared architectural drawings.
Space Planner at The Interior Design Group
January 1, 2007 - January 1, 2007
Developed space planning concepts and construction documents. Conducted field surveys and prepared architectural drawings.

Education

BA at Judson University
January 1, 1999 - December 31, 2002
BA - Visual Communication at Judson University
January 1, 1999 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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