Available to hire
I am a creative communicator with a deep passion for art, culture, technology, and education. I help organisations connect with their audiences through clear and engaging narratives. My experience across Spain, Ireland, and the UK has taught me how to craft messages that resonate across different contexts.
I specialise in developing content strategies that boost brand visibility, using data-driven insights to optimise marketing performance. Whether working with museums, tech startups or educational institutions, I create marketing campaigns and visual content that deliver real results. My goal is to assist organisations in effectively communicating their value, whether I’m simplifying complex ideas, sharing their sustainability efforts or promoting cultural programmes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Advanced
French
Intermediate
Japanese
Beginner
Italian
Beginner
Work Experience
Marketing & Communications Specialist at NCAD, National College of Art & Design, Dublin
November 1, 2022 - PresentDeveloped and implemented a macro communications strategy to ensure messaging aligned with NCAD's brand identity and value proposition. Oversaw digital communications, press releases, and alumni connectivity to strengthen institutional engagement.
Senior Content Manager at Marx Technology Consulting, London
February 1, 2025 - October 1, 2025Oversee content strategy and creation with a focus on Enterprise Architecture, AI, and digital transformation. Collaborate with Sales and Marketing to implement targeted initiatives. Manage editorial calendar and brand consistency; produce social posts, infographics, videos, blogs and white papers.
Marketing Manager at Sonas Technical, Dublin
March 1, 2024 - September 1, 2024Developed and executed content-focused marketing strategies, managed monthly newsletters and SEO-optimized blog posts, oversaw brand initiatives and analytics to strengthen audience engagement. Remote from Cambridge, UK.
Digital Content Specialist at Alpha CRC
September 1, 2022 - May 1, 2024Created and executed digital content strategies for Alpha Games, Alpha Fashion & Beauty and Alpha Creative Divisions; multilingual copywriting, design, video recording & editing, and social media management with global localization.
Head of Multimedia at La Casa Encendida, Madrid
February 1, 2004 - May 1, 2018Led the Multimedia department, defining audio-visual content and style, managing video production, promotional materials, and social media content; collaborated with artists, galleries and museums to strengthen the institution’s digital presence.
Senior Content Manager at 3D Business School, Madrid
February 1, 2017 - December 1, 2017Managed and produced compelling content for the website and social channels to drive followers and engagement; recorded and edited video interviews and published weekly blog posts.
Marketing Strategist at Tuffi Stores, Madrid
February 1, 2016 - December 1, 2016Led communications strategy and tactical actions to empower product branding and positioning; created engaging designs for social, video and product photography.
Communications Officer / Design at AIE (Society of Artists, Performers and Executives), Madrid
October 1, 2002 - December 1, 2003Developed editorial projects for communications campaigns, publications, and events.
Audio-visual Project Manager at Metro Music, Madrid
October 1, 2002 - December 1, 2003Directed visual and editorial projects for renowned recording studios and promoted audiovisual initiatives.
Editor at Accent Magazine and Accent Weekly Newspaper Supplement - Diario 16, Madrid
May 1, 1999 - February 1, 2001Managed content production for a bilingual art and culture magazine and its supplement.
Marketing & Communications Specialist at NCAD — National College of Art & Design
November 1, 2022 - PresentDevelop and implement a macro communications strategy to ensure messaging aligns with NCAD's brand identity and value proposition. Oversee digital communications, press releases, and alumni connectivity strategy to strengthen institutional engagement and outreach.
Senior Content Manager at Marx Technology Consulting
February 1, 2025 - October 1, 2025Oversee content strategy and creation with a focus on Enterprise Architecture, AI, and digital transformation. Collaborate with Sales & Marketing to implement targeted initiatives. Manage editorial calendar, ensure quality and brand consistency, and produce social media posts, infographics, videos, blogs, and white papers.
Marketing Manager at Sonas Technical
March 1, 2024 - September 1, 2024Developing and executing content-focused marketing strategies, managing monthly newsletters and SEO-optimised blog posts, overseeing brand identity initiatives, and analysing marketing metrics to drive data-informed decisions and optimize performance.
Digital Content Specialist at IMMA - Irish Museum of Modern Art
August 1, 2018 - August 1, 2023Drove digital transformation with innovative online marketing strategies, grew Instagram presence from 18K to 46K followers, produced over 30 audio-visual pieces for exhibition programs, contributed to the museum's new website, and produced monthly analytics reports to track and optimise online engagement.
Head of Multimedia at La Casa Encendida
February 1, 2004 - May 1, 2018Led digital communications strategies across multiple departments; defined audio-visual content and style, managed video production, designed promotional material, and curated social media content. Led projects in collaboration with artists, galleries, and museums to strengthen digital presence and engagement.
Senior Content Manager at 3D Business School
November 1, 2007 - December 1, 2007Managed and shared compelling content for the website and social channels to grow followers and engagement across all platforms. Responsible for recording and editing video interviews and publishing weekly blog posts.
Communications Officer / Design at AIE - Artists Society, Performers and Executants
October 1, 2002 - December 1, 2003Developed editorial projects for communications campaigns, publications, and events.
Audio-visual Project Manager at Metromusic
October 1, 2002 - December 1, 2003Led visual and editorial projects for renowned recording studios.
Editor / Content Coordinator at Accent Magazine and Accent Weekly Newspaper Supplement - Diario 16
May 1, 1999 - February 1, 2001Managed editorial projects for a bilingual art and culture magazine; led a team of journalists, photographers, and translators.
Education
PhD in Publicity Communication at Complutense University of Madrid
January 11, 2030 - December 13, 2025DEA (Diploma of Advanced Studies) at Complutense University of Madrid
January 11, 2030 - December 13, 2025Master's in Interactive Digital Technologies at School of Communication, Image and Sound
January 11, 2030 - December 13, 2025BA in Audiovisual Communication at UEM European University of Madrid
January 11, 2030 - December 13, 2025PhD in Publicity & Communication at Complutense University of Madrid
January 11, 2030 - January 4, 2026Diploma Advanced Studies (DEA) at Complutense University of Madrid
January 11, 2030 - January 4, 2026Master's in Interactive Digital Technologies at School of Communication, Image and Sound
January 11, 2030 - January 4, 2026Bachelor's in Audiovisual Communication at UEM European University of Madrid
January 11, 2030 - January 4, 2026Qualifications
Advanced Technologies for the Dissemination & Enhancement of Cultural Heritage
February 1, 2024 - July 1, 2024Digital Skills: Artificial Intelligence, Web Analytics, Social Media
January 1, 2022 - May 1, 2022Digital Skills: Artificial Intelligence, Web Analytics
January 1, 2022 - February 1, 2022Business Data Analytics / Digital Insights
January 1, 2021 - May 1, 2021Fridays for Good
November 1, 2019 - November 1, 2019Greenline Conversations
July 1, 2019 - July 31, 2019Google Web Analytics Strategies
February 1, 2017 - February 28, 2017Google AdWords
February 1, 2017 - February 28, 2017ELE Diploma - Teacher of Spanish as a Foreign Language
January 1, 2017 - April 1, 2017WordPress: Creation and Dissemination of Cultural Projects on the Internet
June 1, 2014 - June 30, 2014Online Marketing and Positioning in Search Engines (SEO - SEM)
January 1, 2012 - December 31, 2012Advanced Technologies for the Dissemination & Enhancement of Cultural Heritage
February 1, 2024 - July 31, 2024Certificate in Equality and Diversity
January 1, 2022 - May 31, 2022Digital Skills: Artificial Intelligence, Web Analytics, Social Media
January 1, 2022 - February 28, 2022Business Data Analytics / Digital Insights
January 1, 2021 - May 1, 2021Fridays for Good – Empowering nonprofits through digital skills
November 1, 2019 - November 30, 2019Web Analytics: Google Analytics Strategies
February 1, 2017 - February 28, 2017Google Ads
February 1, 2017 - February 28, 2017WordPress: Creation and Dissemination of Cultural Projects on the Internet
June 1, 2014 - June 30, 2014Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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