Available to hire
Hi, I’m Lisa Lo, a Marketing & Brand specialist with 20+ years of experience helping organisations build compelling brands and scalable marketing processes. I enjoy translating challenging briefs into clear, deliverable campaigns across print, digital, social media and events, pairing design, content and data to drive growth for SMEs, schools and non-profits.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Co-ordinator at Dignity (NFP Social Services sector)
January 1, 2026 - January 1, 2026Ideation, content creation and execution across all channels of marketing communications including print, digital, social media and events; Create video content from concept through to publish for social media posts and official business use; Translate challenging creative briefs into deliverables with little supervision from all stakeholders of the organisation; Provide best-practice marketing advice and develop creative, cost-optimised solutions; Solely responsible for managing and scheduling the social media content calendar; Solely responsible for internal communications and events for raising staff engagement; WordPress website management with coding and site structure enhancements.
Marketing Specialist at The King’s School
January 1, 2024 - January 1, 2024Creation of fundraising campaign concept and direction of marketing assets; Worked with multiple stakeholders to create inclusive, successfully measurable fundraising events; Develop and refine programs, donor management systems, and communication strategies.
Marketing and Communications Manager at All Arts Academy
January 1, 2017 - January 1, 2017Marketing events and fundraising campaigns; Strategy and management of digital marketing including SEO/SEM on Google Ads/Organic; Customer relationship management; Company branding and identity, including copywriting and photography; Creation of all marketing and communications material; Managed a team of 13 staff; All content creation for marketing communications and social media.
Brand & Operations Manager at Lava Deals and Cheap Music Books
January 1, 2017 - November 27, 2025Product Sourcing/Buying, Supplier Management, e-Commerce Platforms Setup & Digital Marketing; Business development and rapid growth of online marketplace presence; Sourcing and building relationships with suppliers across Australia and China; Setting up interstate and international freight distribution; Negotiate with suppliers to secure optimal cost, quality and delivery timelines; Customer service, order fulfilment and dispute resolution; Project management of team; Website development and IT software management; Management of 5 staff members working local/international.
Marketing & Brand Manager at Recovre Group
January 1, 2012 - January 1, 2012Led an 8-month strategic rebrand, designing new logo, templates, and embedding organisational values; Re-engineered business processes and delivered staff training to improve efficiency; Directed all marketing campaigns from concept to launch, including performance tracking; Managed a team of 1, overseeing approvals, proofreading, and output of all materials; Produced internal/external communications, brochures, newsletters and digital content; Optimised website content, graphics, and SEO/SEM to enhance presence; Planned and executed national conferences and local events with high engagement.
Senior Marketing Designer – Design Strategy (Agency) at Design Strategy (Agency)
January 1, 2008 - January 1, 2008Boutique corporate branding and event marketing agency; Key account designer for the Australian Institute of Company Directors (AICD) and Institute of Internal Auditors of Australia (IIA); Design, planning and production of branding and marketing collateral for specific corporate events (i.e. AICD conferences); Execution of marketing campaigns and projects from client briefs, collaborating with clients’ internal marketing heads; Hands-on production of artwork for marketing collateral across print and web.
Marketing, Brand Specialist & Designer at Self Employed
January 1, 2002 - November 27, 2025Actioning clients to create and deliver high-impact briefs within budget; Strong portfolio spanning concept development, design and delivery across print and digital; Develop brand and marketing solutions for SME clients; Manage and instruct external suppliers such as print production teams and signage suppliers; Create professional design and photographic content with Adobe Creative Suite; Client portfolio includes: Concord Golf Club, University of Sydney, University of NSW, Bus Advertising (including Regional NSW buses), Rebel Sport, Harvey Norman, Tee Lee Travel Agency, Labelle Toys Australian Importer, Century 21, KICKS.
Education
Bachelor of Design (Honours) at University of Technology Sydney
January 11, 2030 - November 27, 2025Qualifications
Bachelor of Design (Honours)
January 11, 2030 - November 27, 2025Industry Experience
Non-Profit Organization, Education, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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