Managed and executed link-building campaigns, increasing organic traffic by 35%. Analyzed backlink profiles and developed strategies to acquire high-quality links, leading to a 15% improvement in domain authority. Collaborated with content writers for guest posting, listicles, and resource page outreach. Used SEMrush, Ahrefs, BuzzStream, and Google Analytics for campaign tracking and competitor analysis.

SEO Executive at Ali's Academy, UK

November 1, 2021 - July 31, 2022

Developed and implemented SEO strategies, resulting in a 50% increase in keyword rankings. Conducted comprehensive keyword research and competitor analysis to identify growth opportunities. Optimized website structure, meta tags, and internal linking for better crawlability and indexation. Worked on local SEO strategies for better visibility in specific geographic markets.

Junior Software Developer at Jinnah University for Women

January 1, 2019 - January 31, 2020

Developed an internal examination management system using C# .NET and SQL Server, improving administrative efficiency. Worked on an internal Learning Management System for the Campus Students. Collaborated with team members to ensure system scalability and functionality. Documented processes and provided user training for seamless system adoption.

Front-end Developer Intern

September 1, 2018 - November 30, 2018

Worked as a WordPress Developer for building websites. Plugins and themes customization and implementation. Worked on website's internal architecture and Front-end Design using PHP, HTML and CSS. Building new features and functionalities. Worked on E-commerce websites.