I'm a freelancer who specialises in Social Media Management, Growth Marketing, and Content Creation from Lahore, Pakistan. I am a digital enthusiast with a creative mind who is ready to dive into digital platforms and strategy making. My most important skills include strong communication, problem-solving, project management, and expertise in social media. I also possess CanvaPro Skills and knowledge in Design Thinking. What differentiates me is my combination of hands-on experience in implementing growth marketing strategies to improve online visibility and lead generation, my proven ability to design campaigns using Canva, and my strong academic foundation in Digital Media, Public Relations, and Advertising in the digital age. I have specific sector experience assisting home service businesses and working with government campaigns at the Population Welfare Department. Furthermore, my leadership experience, such as managing the entire publication process for the UCP Media Club, and successfully conceptualising and launching a women's clothing brand (SeamStress), demonstrates my ability to manage complex projects from ideation to distribution and launch. Employment and Project Experience Virtual Assistant | Social Media Manager | Growth Marketing ServiceLine Marketing Agency February 2025 - August 2025 Assisted in day-to-day operations and client communication as a Virtual Assistant. Developed, scheduled, and managed social media content across multiple platforms. Implemented growth marketing strategies to improve online visibility and lead generation for home service businesses. Designed campaigns using Canva and managed paid promotions to increase engagement and conversion. Analysed campaign performance metrics and optimised strategies for better ROI. Social Media and Production Head Population Welfare Department Punjab August 2023 - February 2024 Monitored production team throughout shoots. Participated in different government campaigns. Improved social media accounts and channels in collaboration with the respective agency. Social Media Marketer and Handler DueTech Pharmaceuticals July 2022 - May 2023 Managed Social media platforms (Facebook, Instagram). Designed content strategy for generating sales. Created different campaigns for creating brand awareness. Collaborated with graphic and other teams to meet the brand's needs. Content Creation and Social Media Management Intern Thru Media August 2021 - November 2021 Developed engaging and relevant content for various platforms, including blogs, social media, and websites. Conducted thorough research to ensure accuracy and credibility of content. Brainstormed and ideated creative concepts for campaigns and social media posts. Monitored and responded to comments, messages, and reviews on social media platforms.  Project: Brand Launch (SeamStress) Successfully conceptualised and launched SeamStress, a women's clothing brand of modern and and modest wear.…I'm a freelancer who specialises in Social Media Management, Growth Marketing, and Content Creation from Lahore, Pakistan. I am a digital enthusiast with a creative mind who is ready to dive into digital platforms and strategy making. My most important skills include strong communication, problem-solving, project management, and expertise in social media. I also possess CanvaPro Skills and knowledge in Design Thinking. What differentiates me is my combination of hands-on experience in implementing growth marketing strategies to improve online visibility and lead generation, my proven ability to design campaigns using Canva, and my strong academic foundation in Digital Media, Public Relations, and Advertising in the digital age. I have specific sector experience assisting home service businesses and working with government campaigns at the Population Welfare Department. Furthermore, my leadership experience, such as managing the entire publication process for the UCP Media Club, and successfully conceptualising and launching a women's clothing brand (SeamStress), demonstrates my ability to manage complex projects from ideation to distribution and launch. Employment and Project Experience Virtual Assistant | Social Media Manager | Growth Marketing ServiceLine Marketing Agency February 2025 - August 2025 Assisted in day-to-day operations and client communication as a Virtual Assistant. Developed, scheduled, and managed social media content across multiple platforms. Implemented growth marketing strategies to improve online visibility and lead generation for home service businesses. Designed campaigns using Canva and managed paid promotions to increase engagement and conversion. Analysed campaign performance metrics and optimised strategies for better ROI. Social Media and Production Head Population Welfare Department Punjab August 2023 - February 2024 Monitored production team throughout shoots. Participated in different government campaigns. Improved social media accounts and channels in collaboration with the respective agency. Social Media Marketer and Handler DueTech Pharmaceuticals July 2022 - May 2023 Managed Social media platforms (Facebook, Instagram). Designed content strategy for generating sales. Created different campaigns for creating brand awareness. Collaborated with graphic and other teams to meet the brand's needs. Content Creation and Social Media Management Intern Thru Media August 2021 - November 2021 Developed engaging and relevant content for various platforms, including blogs, social media, and websites. Conducted thorough research to ensure accuracy and credibility of content. Brainstormed and ideated creative concepts for campaigns and social media posts. Monitored and responded to comments, messages, and reviews on social media platforms.  Project: Brand Launch (SeamStress) Successfully conceptualised and launched SeamStress, a women's clothing brand of modern and and modest wear.WWWW…