Freelance Graphic Designer at Self-Employed

Designed brand identities, logos, marketing materials, and digital assets for small businesses, startups, and personal brands. Created promotional materials including posters, menus, social media graphics, and digital advertisements. Applying principles of composition, hierarchy, typography, and color judgment to enhance brand visibility. Conceptualized and executed packaging and product designs, producing digital mockups in Adobe Illustrator and Photoshop that reflected each brand’s aesthetic and target audience. Supported brand initiatives with creative concepts, refreshed visuals, and cohesive designs across print + digital. Worked cross-functionally with marketing, product, and creative teams to develop packaging, promotional materials, and visual content. Prepared final artwork for print, ensuring all designs met production requirements and brand standards. Contributed to brainstorming sessions, mood boards, and visual direction for new campaigns.