Stefanie El-Beyrouti

Available to hire

I’m a marketing professional with over 7 years of experience across digital marketing, social media, content strategy, and brand communications.

About

I’m a marketing professional with over 7 years of experience across digital marketing, social media, content strategy, and brand communications. I’ve worked with luxury retail brands, real estate professionals, and service based businesses, where I’ve been responsible for building brand presence, creating high performing content, and executing marketing strategies that drive real results.

In my most recent roles, I’ve managed social media accounts end to end, from strategy and content creation to analytics and optimization. I’ve led initiatives like launching TikTok accounts, developing content pillars, managing campaigns, and creating copy and visuals that align with a brand’s voice and goals. I also have hands on experience with email marketing, newsletters, and website content.

What makes me stand out is my ability to combine creativity with strategy. I don’t just create content that looks good, I focus on why it works, who it’s for, and how it supports the bigger business objectives. I’m highly organized, adaptable, and comfortable wearing multiple hats, which allows me to thrive in fast paced environments while staying aligned with brand standards.

  • 8 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • FrenchBeginner
  • Spanish; CastilianBeginner

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services

Work experience

Digital Marketing · Self-employed (S.E Digital Marketing)Jul 2021 – Apr 2025 · 3 yrs 10 mos

Provided full-service digital marketing to 7+ clients concurrently, managing brand voice, strategy, and content creation across social media, email, and websites. Communicated consistently with clients, understanding unique requirements and reflecting brand identity in content execution. Created compelling storytelling-driven campaigns tailored to client objectives, driving audience engagement and sales. Conducted market research to identify trends, benchmark competitors, and inform campaign strategies. Proactively managed 7-15 weekly posts per platform, ensuring optimal frequency and visibility for enhanced brand reach and engagement. Facilitated meaningful interactions by prompt responses to pivotal comments, cultivating follower growth, and orchestrating impactful content collaborations on Instagram. Developed and executed email marketing campaigns (Mailchimp) to increase subscriber engagement and click-through rates. Leveraged guides, webinars, and events to drive audience engageme

Digital Marketing Coordinator and Co-Captain · Digital Main Street, Invest OttawaJan 2021 – Jul 2021 · 7 mos

Advised 24 small businesses on digital transformation and marketing strategy to enhance competitiveness. Co-led a team of 5, ensuring timely delivery of tailored strategies, content calendars, and training resources. Designed and facilitated workshops on SEO, social media, and email marketing to equip businesses with practical tools. Collaborated directly with business owners to design growth strategies, resulting in expanded markets and stronger brand presence.

Sales & Marketing · Farrah Fine JewellersMay 2018 – Present · 8 yrs 7 mos

Directed social media strategy and content creation (Instagram, Facebook, TikTok) boosting visibility and sales through targeted campaigns. Designed and produced promotional material (ads, website banners, print) ensuring alignment with brand standards. Supported business development by creating client presentations and proposal-style marketing collateral. Strengthened customer relationships through proactive communications and personalized service, contributing to consistent revenue growth. Coordinated product launches and marketing campaigns while managing inventory and sales targets. Secured partnerships with a local hospital charity and community organizations to increase brand awareness and strengthen community presence. Increased online sales and online bookings by leveraging social media marketing.

Education

Honours Bachelor of Commerce, with an option in Marketing · Telfer School of Management, University of Ottawa2030 – 2017

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