Marketing professional with experience in digital marketing, social media strategy, and content creation, combined with hands-on web development experience in PHP, WordPress, and Joomla. Skilled at building brand presence through targeted campaigns, data-driven insights, and user‑focused web design. Adept at aligning marketing strategy with technical implementation to create impactful marketing campaigns and digital experiences.…

Rahul Bothra

Marketing professional with experience in digital marketing, social media strategy, and content creation, combined with hands-on web development experience in PHP, WordPress, and Joomla. Skilled at building brand presence through targeted campaigns, data-driven insights, and user‑focused web design. Adept at aligning marketing strategy with technical implementation to create impactful marketing campaigns and digital experiences.…

Available to hire

Marketing professional with experience in digital marketing, social media
strategy, and content creation, combined with hands-on web
development experience in PHP, WordPress, and Joomla. Skilled at
building brand presence through targeted campaigns, data-driven
insights, and user‑focused web design. Adept at aligning marketing
strategy with technical implementation to create impactful marketing
campaigns and digital experiences.

See more

Language

English
Fluent
French
Advanced
Hindi
Fluent
Gujarati
Advanced

Work Experience

Marketing and Web Development Executive at SUN x Malta
June 1, 2023 - Present
Developed interactive JavaScript and PHP-based features for the Dodo4Kids educational platform, including a storybook bookmarking system, custom drawing/paint dashboard, and responsive childfocused UI. Built custom PHP templates, dashboard components, and scalable listing systems for the Climate Friendly Travel Registry using WordPress architecture and REST API integrations. Led website migration and ongoing CMS management across WordPress and Joomla environments, improving maintainability and operational workflows. Executed Meta Ads campaigns promoting scholarships, courses, and sustainability initiatives; contributed to campaigns generating 14,000+ interactions and 1000+ application portal visits. Produced newsletters, press releases, podcast promotional content, and branded visual assets using Canva, Photoshop, and Mailchimp. Managed CRM and project operations using HubSpot and Asana to streamline communications and campaign tracking. Represented SUNx Malta in the CSIRO ON Prime innovation programme and contributed to travel app market validation research, supporting a successful $4,000 prototype grant.
Social Media Executive at Exotic Tourism
June 1, 2022 - November 30, 2022
Implemented Canva and Photoshop to develop creative assets promoting the company’s services and building brand image. Collaborated with the holidays department to strategize social media marketing activities and managed them on Hootsuite.
Account Executive at Jain Textiles
July 1, 2019 - June 30, 2021
Achieved sales of £45,000 from the APAC region for our client through the implementation of digital marketing and direct selling techniques. Generated insights for new product development by analyzing primary data collected through business tours and market reports. Developed brochures detailing products offered and implemented Mailchimp to communicate the new design launch and latest offerings.

Education

MSc Marketing (Merit) at Durham University
September 1, 2021 - September 1, 2022
B.Tech Engineering (Distinction) at Ahmedabad University
August 1, 2015 - May 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Travel & Hospitality, Professional Services
    Climate Friendly Travel Registry

    The Climate Friendly Travel Registry is a global initiative for
    organizations committed to UN sustainability goals.

    Role: Backend Template Developer
    Platform: Custom WordPress Architecture
    Focus: Core template architecture, members dashboard, and
    cross-platform data orchestration (REST API).

    Key Features Developed
    Custom PHP Data Templates: Engineered high-performance
    PHP templates to dynamically render data.

    Advanced Data Filtering: Structured the registry’s listing logic to
    support scalable search and categorization, making it easy for
    users to find organizations by region or commitment type.

    Developed custom scripts to securely transmit data between
    independent web environments and external endpoints.

    Marketing Website for Civil Contractor

    A leading civil construction firm required a high-performance
    digital portfolio to showcase its projects.

    Role: Full-Stack WordPress Developer
    Platform: WordPress (Oxygen Builder)
    Focus: Scalable Content Architecture & Performance Engineering

    Project Overview
    The goal was to move away from rigid templates and build a scalable
    system that prioritized site speed and professional credibility. The
    project involved designing a responsive, high-contrast interface
    suited to the construction industry’s corporate stakeholders.

    Outcome
    Delivered a custom end-to-end digital identity, built on best
    practices (Lighthouse score: 96). By stripping architectural
    overhead and optimizing data delivery, I provided a scalable,
    maintainable platform that prioritizes both visual credibility and
    technical efficiency.

    Key Features Developed

    Dynamic Project Engine: Engineered Custom Post Types (CPTs)
    and custom fields to handle project data.

    Bespoke Architecture: Utilized a “Zero-Theme” Oxygen Builder
    approach, reducing the total HTTP request count to just 43 (a ~
    50% reduction vs. industry averages).

    Scalable Listing Logic: Designed to handle 100+ project entries
    with zero performance degradation, ensuring new project
    additions without further development.

    DODO4KIDS - Interactive Children’s Web Platform

    Technologies: JavaScript (ES6+), PHP, HTML5, CSS3, AJAX
    Focus: State Management, Interactive UI, Custom Backend Logic

    Project Overview:

    Dodo4Kids is a high-engagement digital platform for children.
    The project required moving beyond static content to create a
    dynamic, app-like experience that could handle user input and
    save progress without sacrificing performance.

    Outcome:

    By optimizing the “Save-as-you-go” AJAX logic and maintaining a
    Best Practices score of 100 (Lighthouse), I delivered a platform that
    balances heavy front-end creativity with a lean backend, ensuring
    that every child’s artistic and educational progress is saved instantly
    and securely.