Led a full-stack performance overhaul, including infrastructure upgrade, frontend rebuild, and tech-stack refresh, achieving a 4x speed improvement and reducing load times from 8 seconds to under 2 seconds (as measured by Lighthouse). Built a dynamic WooCommerce import plugin that integrates external APIs to automate imports for 3,000+ SKUs, slashing processing time. Implemented 5 backend workflows via API integrations, eliminating 20–25 hours of manual work per month. Conducted UI audits and frontend optimizations with A/B testing to boost user engagement.

Senior WordPress Developer & Back-end Engineer at Media Hype

October 1, 2022 - November 1, 2024

Engineered a custom WordPress data-import plugin with API integrations to automate 100+ daily entries across 3 projects, saving 40+ hours per month. Built a full-stack CRUD dashboard to manage 500+ records, streamlining editorial and marketing workflows. Developed 2 production-grade WordPress plugins to optimize content synchronization across three high-traffic client sites. Integrated Matomo Analytics API for data-driven decisions and improved tracking accuracy. Delivered 20%+ page speed improvements and reduced bounce rate by 26% through in-depth UX audits and front-end optimization.

WordPress Products Developer & Support Engineer at Premium WordPress & WooCommerce Products

March 1, 2015 - April 1, 2022

Developed and maintained 8 premium WooCommerce plugins used by 500+ merchant websites, covering full feature lifecycle from development to performance optimization. Resolved support tickets 20% faster than baseline and consistently handled 30% higher monthly ticket volume without sacrificing quality. Authored 50+ in-depth technical guides, reducing support tickets by 45% and improving customer onboarding efficiency.

Senior WordPress Developer & Backend Engineer at Media Hype – Marketing Agency

October 1, 2022 - November 1, 2024

Engineered a custom WordPress data-import plugin with API integrations to automate 100+ daily entries across 3 projects, saving 40+ hours/month. Built a full-stack CRUD dashboard for managing 500+ records, streamlining editorial and marketing workflows. Developed 2 production-grade WordPress plugins to optimize content synchronization across 3 high-traffic client sites. Integrated Matomo Analytics API via a custom plugin to improve tracking accuracy and enable data-driven product decisions. Delivered 20%+ page speed improvements and reduced bounce rate by 26% through deep UX audits and frontend optimization.