Led strategic planning and execution of performance marketing campaigns across multiple regions and verticals. Managed and optimized omnichannel campaigns (Google, Meta, TikTok, marketplaces) with a significant annual budget. Led full-funnel go-to-market and product launch strategies, elevating brand visibility and accelerating user acquisition. Developed regional marketing strategies across core markets (MY, SG, VN, TW, HK) and emerging markets (USA, PH, UAE). Improved key metrics by reducing CAC, CPM, and CPR while increasing CTR and ROAS through continuous A/B testing, creative optimization, and audience segmentation. Collaborated with product, sales, creative, and operations teams to align marketing initiatives with business objectives.

Head of Sales & Marketing at Sukaniaga Sdn Bhd (Subsidiary of Orion IXL Berhad)

May 1, 2020 - December 1, 2022

Led a team of 5 to drive scalable growth through advertising strategies. Proposed, strategized, and executed full-funnel digital marketing initiatives across organic and paid channels to optimize customer acquisition and retention. Collaborated with marketing & product teams to ensure objectives aligned with broader growth initiatives. Built partnerships across ecosystems, managed marketing campaigns and budgets, and led cross-functional teams to achieve organizational targets while maximizing market penetration.

Project Manager

September 1, 2018 - February 1, 2019

Supported multi-department project activities, ensuring deliverables met timelines and quality objectives. Maintained project documentation, performance tracking, and reporting for stakeholders. Coordinated growth-focused performance marketing projects, driving efficiency and alignment.