Hi, I’m Alexandra Aranda Arguelles, a journalist-turned-digital campaigns professional with a strong background in fashion marketing. I design and manage end-to-end digital campaigns, build engaging content calendars, and drive brand storytelling across social media, influencer partnerships, and community management. I thrive in fast-paced, collaborative environments, turning data into compelling narratives that resonate with audiences. Based in Madrid, I work with fashion brands to deliver creative, measurable results and authentic connections with audiences worldwide.…

Alexandra Aranda Arguelles

Hi, I’m Alexandra Aranda Arguelles, a journalist-turned-digital campaigns professional with a strong background in fashion marketing. I design and manage end-to-end digital campaigns, build engaging content calendars, and drive brand storytelling across social media, influencer partnerships, and community management. I thrive in fast-paced, collaborative environments, turning data into compelling narratives that resonate with audiences. Based in Madrid, I work with fashion brands to deliver creative, measurable results and authentic connections with audiences worldwide.…

Available to hire

Hi, I’m Alexandra Aranda Arguelles, a journalist-turned-digital campaigns professional with a strong background in fashion marketing. I design and manage end-to-end digital campaigns, build engaging content calendars, and drive brand storytelling across social media, influencer partnerships, and community management.

I thrive in fast-paced, collaborative environments, turning data into compelling narratives that resonate with audiences. Based in Madrid, I work with fashion brands to deliver creative, measurable results and authentic connections with audiences worldwide.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Strategic Planning & Execution Lead at Freelance / Four Fashion Brands
October 1, 2024 - Present
Led end-to-end digital campaigns for four fashion brands, aligning with business goals and seasonal launches. Responsible for web development & management (WordPress & Elementor), content calendars, brand storytelling, and cross-functional collaboration. Monitored analytics and optimized strategies to maximize impact.
Project Manager | Social Media & Influencer Marketing at Self-Employed / Freelance
January 1, 2022 - Present
Managed cross-functional teams for social media campaigns and influencer collaborations. Built content calendars, executed email marketing, and contributed to UX improvements and brand identity. Tracked KPIs and refined strategies to deliver results.

Education

Journalist at Complutense of Madrid University
September 1, 2020 - September 20, 2024

Qualifications

Industry Experience

Media & Entertainment, Retail, Professional Services