Legislature Awareness Campaign
Wes Geiger
Published
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Support Cencora’s transition from AmerisourceBergen by creating a campaign that resonates with the legislative audience in Washington, D.C., while clearly communicating the company’s purpose and impact.
• Collaborated with Marketing, Communications, and Legislative Affairs teams to ensure messaging aligned with policy priorities and brand objectives.
• Created mood boards showcasing multiple visual directions and storytelling concepts.
• Delivered designs that communicated Cencora’s mission and strengthened its identity as a trusted healthcare partner.