I'm Anisha Bonsor, a Marketing & Brand Specialist based in Singapore with 17 years of experience shaping brand strategy and integrated marketing campaigns across corporate and agency settings. I thrive under pressure, lead cross-functional teams, and translate business goals into creative, data-driven plans that drive growth. My passion lies in building and refreshing brands, orchestrating multi-channel campaigns, and empowering teams to deliver standout results. From building go-to-market programs for global brands to championing inclusive, data-driven initiatives like She Loves Data, I combine strategic thinking with hands-on execution. My entrepreneurial spirit founded ThinkTag Advertising in Mumbai and continues to fuel impactful, multi-channel campaigns for clients such as GlaxoSmithKline, Visa, LinkedIn, and Four Seasons Hotels.

Anisha Bonsor

I'm Anisha Bonsor, a Marketing & Brand Specialist based in Singapore with 17 years of experience shaping brand strategy and integrated marketing campaigns across corporate and agency settings. I thrive under pressure, lead cross-functional teams, and translate business goals into creative, data-driven plans that drive growth. My passion lies in building and refreshing brands, orchestrating multi-channel campaigns, and empowering teams to deliver standout results. From building go-to-market programs for global brands to championing inclusive, data-driven initiatives like She Loves Data, I combine strategic thinking with hands-on execution. My entrepreneurial spirit founded ThinkTag Advertising in Mumbai and continues to fuel impactful, multi-channel campaigns for clients such as GlaxoSmithKline, Visa, LinkedIn, and Four Seasons Hotels.

Available to hire

I’m Anisha Bonsor, a Marketing & Brand Specialist based in Singapore with 17 years of experience shaping brand strategy and integrated marketing campaigns across corporate and agency settings. I thrive under pressure, lead cross-functional teams, and translate business goals into creative, data-driven plans that drive growth. My passion lies in building and refreshing brands, orchestrating multi-channel campaigns, and empowering teams to deliver standout results.

From building go-to-market programs for global brands to championing inclusive, data-driven initiatives like She Loves Data, I combine strategic thinking with hands-on execution. My entrepreneurial spirit founded ThinkTag Advertising in Mumbai and continues to fuel impactful, multi-channel campaigns for clients such as GlaxoSmithKline, Visa, LinkedIn, and Four Seasons Hotels.

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Experience Level

Intermediate

Work Experience

Freelance Marketing Consultant at Self-Employed, Singapore
August 1, 2020 - Present
Marketing strategy development, content marketing, email marketing, events branding, and social media planning for diverse clients; focus on digital communications and brand implementation with quarterly plans.
Global Brand Lead at She Loves Data
August 1, 2021 - Present
Established brand guidelines, oversaw a 10-strong volunteer marketing team, and led global campaigns (offline events in multiple regions), partnerships with Meta/INSEAD/Meiro, India chapter launch, and social growth from 4k to 14k followers with 0 budget.
Senior Account Director (Contract) at KVUR
October 1, 2020 - December 31, 2022
Led client service for 3 high-value accounts, improved onboarding, pitched new work, and developed internal social media strategy; fostered a high-performance team culture.
Marketing Consultant at eBaoTech Corporation
March 1, 2022 - June 20, 2022
Revitalised website content; shaped go-to-market strategies and product messaging; collaborated with Product/Sales/Partnerships; created brand guidelines and digital assets.
Brand & Content Strategist at Serious Media
March 1, 2019 - April 20, 2020
Pioneered omni-channel content strategies for banks and consumer brands; managed a SGD 500k client portfolio; mentored Malaysian team; led influencer and media amplification campaigns.
Co-founder & Director at ThinkTag Advertising
January 1, 2012 - February 1, 2019
Co-founded brand consulting and marketing services; grew to SGD 1M turnover; 50+ client portfolio; led launches and campaigns for major brands; mentored a 15-member team.
Brand Manager at CitiBank (India)
May 1, 2006 - June 30, 2011
Transformed brand management and customer-centric marketing across Wealth Management, Insurance, Investments, SME, Retail Assets, and Commercial Banking.
Bancassurance Manager at ICICI Lombard (India)
April 1, 2005 - April 1, 2006
Cross-selling insurance via channel partners; nurtured relationships, designed incentive programs, and trained a sales team of 5+.

Education

Master of Business Administration, Marketing at Symbiosis Institute of Management Studies
January 1, 2003 - January 1, 2005
Bachelor of Commerce, Economics (Honors) at Punjab University
January 1, 2000 - January 1, 2003
Digital Marketing Leadership at Google Squared Online
January 1, 2021 - December 31, 2021
Digital Marketing at General Assembly Singapore
January 1, 2020 - December 11, 2025
Instagram Marketing at Udemy
January 1, 2020 - December 31, 2020
LinkedIn Marketing Tool: Digital Marketing at LinkedIn
January 1, 2018 - December 11, 2025

Qualifications

Digital Marketing Leadership
January 1, 2021 - December 31, 2021
Master of Business Administration, Marketing
January 1, 2003 - January 1, 2005
Bachelor of Commerce, Economics (Honors)
January 1, 2000 - January 1, 2003
General Assembly - Digital Marketing
January 1, 2020 - December 11, 2025
Instagram Marketing
January 1, 2020 - December 31, 2020
LinkedIn Marketing Tool: Digital Marketing
January 1, 2018 - December 11, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Financial Services, Retail, Software & Internet