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Founder & Content Marketing Manager at Misu Cafe (dessert and matcha beverage brand)

Founded and operated an independent dessert and matcha beverage brand, managing brand development, customer engagement, and daily business operations. Created and executed social media content and visual branding strategies to increase brand awareness, attract customers, and build a loyal customer base. Managed customer relationships, order fulfillment, and product presentation. Used customer feedback to improve offerings and enhance overall customer experience.

Founder & Content Marketing Manager at Independent dessert and matcha beverage brand (name not provided)

Founded and operated an independent dessert and matcha beverage brand, managing brand development, customer engagement, and daily business operations. Created and executed social media content and visual branding strategies to increase brand awareness, attract customers, and build a loyal customer base. Managed customer relationships, order fulfillment, and product presentation, using customer feedback to improve offerings and enhance the overall customer experience.

Content Researcher & Writer at Stay Woke

Conducted in-depth research on social issues, trends, and current events to create well-informed articles; optimized content for readability, SEO, and audience engagement; collaborated with editorial team to craft fresh ideas and compelling storytelling.

Intern at Cambridge Driving School

Designed visually engaging advertisement posters for multiple cities across Ontario, Canada; collaborated with lead assistant in developing advanced design using Procreate, Canva and Adobe Photoshop creating 40+ projects & posters; contributed to the websites UI design, enhancing user experience; achieved a 20% increase in driving student enrollment through marketing and design expertise.

Content Marketing Manager at LUXxLASH Lifts

Created and managed Instagram content (Reels, photos, promotional posts) to grow the account to 200+ followers for a new beauty business. Developed content strategies, captions, and hashtag usage aligned with beauty trends to support consistent engagement and increase reach. Collaborated with the business owner to establish a cohesive brand aesthetic and support early client acquisition through social media.

Content Marketing Manager at LUXxLashLifts

Created and managed Instagram content (Reels, photos, promotional posts) to grow the account to 200+ followers for a new beauty business. Developed content strategies including captions and hashtag usage aligned with beauty trends to maintain consistent engagement and increase reach. Collaborated with the business owner to establish a cohesive brand aesthetic and support early client acquisition through social media.

Marketing Lead (Content Creation, Social Media) at University of Waterloo Muslim Students Association

Designed eye-catching content including posters and optimized social media for Instagram, TikTok, and Discord, improving engagement performance by 13%. Collaborated with team members on brainstorming and developing innovative ideas and design concepts using Canva and Adobe Photoshop. Created 30+ posters and social media posts. Shot and edited high-quality photos and videos to improve content quality and increase engagement across platforms.

Marketing Lead (Content Creator) at Waterloo Muslin Student Association

Designed eye-catching content including posters and optimized social media posts for Instagram, TikTok, and Discord. Collaborated with team members to brainstorm and develop innovative ideas and design concepts using Canva and Adobe Photoshop. Shot and edited high-quality photos and videos, improving content quality and increasing engagement across platforms. Achieved a 13% improvement in engagement performance. Produced 30+ posters and social media posts, coordinating content creation to support association initiatives.