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Hi, I’m Raffy Mae Alidon, a UX/Product Designer and startup founder focused on turning complex problems into intuitive experiences. I specialize in user research, interaction design, wireframing, prototyping (Figma, Adobe XD), design systems, and accessibility to deliver user-centered products. Over the years I’ve led cross-functional teams across CE operations, platform localization, and education tech initiatives in Manila. I enjoy building scalable design solutions, validating ideas with real users, and contributing to AI-powered education projects and student entrepreneurship.…Hi, I’m Raffy Mae Alidon, a UX/Product Designer and startup founder focused on turning complex problems into intuitive experiences. I specialize in user research, interaction design, wireframing, prototyping (Figma, Adobe XD), design systems, and accessibility to deliver user-centered products. Over the years I’ve led cross-functional teams across CE operations, platform localization, and education tech initiatives in Manila. I enjoy building scalable design solutions, validating ideas with real users, and contributing to AI-powered education projects and student entrepreneurship.

Raffy Mae Alidon

UX Designer, Product Designer, Web Designer, +2

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Hi, I’m Raffy Mae Alidon, a UX/Product Designer and startup founder focused on turning complex problems into intuitive experiences. I specialize in user research, interaction design, wireframing, prototyping (Figma, Adobe XD), design systems, and accessibility to deliver user-centered products. Over the years I’ve led cross-functional teams across CE operations, platform localization, and education tech initiatives in Manila. I enjoy building scalable design solutions, validating ideas with real users, and contributing to AI-powered education projects and student entrepreneurship.…Hi, I’m Raffy Mae Alidon, a UX/Product Designer and startup founder focused on turning complex problems into intuitive experiences. I specialize in user research, interaction design, wireframing, prototyping (Figma, Adobe XD), design systems, and accessibility to deliver user-centered products. Over the years I’ve led cross-functional teams across CE operations, platform localization, and education tech initiatives in Manila. I enjoy building scalable design solutions, validating ideas with real users, and contributing to AI-powered education projects and student entrepreneurship.

Available to hire

Hi, I’m Raffy Mae Alidon, a UX/Product Designer and startup founder focused on turning complex problems into intuitive experiences. I specialize in user research, interaction design, wireframing, prototyping (Figma, Adobe XD), design systems, and accessibility to deliver user-centered products.

Over the years I’ve led cross-functional teams across CE operations, platform localization, and education tech initiatives in Manila. I enjoy building scalable design solutions, validating ideas with real users, and contributing to AI-powered education projects and student entrepreneurship.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Intern | IT Commercial Intern at Philip Morris International (PMI)

August 1, 2025 - November 1, 2025

Supported the localization of the IMPOSM enterprise operations platform, adapting India-based system features to Philippine commercial and field operations; improved usability and workflow relevance for local teams. Led UX refinements and interface proposals using Figma, translating CE workflows into intuitive user journeys for Android, iOS, and iPad.

Project Specialist Intern | Product & System at Rakso Creative Technology

June 1, 2025 - July 1, 2025

Platform & Systems Analysis: assigned to SchoolAid’s TA PSO platform (digital wallet, payments, student login) and conducted exploratory UX/UI and systems analysis across five subsystems. UX & Usability Evaluation: evaluated navigation flow, interface consistency, usability, and transaction logic, identifying pain points affecting onboarding, reporting clarity, and transaction control; drafted improvements.

Startup Co-Founder | Founding Dev Lead at Ashure Technologies Ventures

January 1, 2025 - Present

Led development of a data quality assurance tool leveraging OCR via AWS Textract, reducing travel document verification time from 30 minutes to 1 minute; boosted client sales and net income by 35%. Built a cloud-first architecture for a B2B platform to address workflow inefficiencies in travel agencies; guided AI-driven back-end accuracy and client operations. Secured AWS Activate credits for future operations and engaged with clients to tailor features.

DevCon Speaker at DevCon Philippines

January 1, 2024 - Present

Delivered a talk on UX/UI design, entrepreneurship, and startups at Amihan Global Strategies, addressing top female tech student leaders in the Philippines.

Country Director at Young Founders Summit

January 1, 2024 - Present

Country Director for a Singapore-based tech startup incubator; engaged with 2,500+ teen mentors worldwide, mentored 400+ entrepreneurs, and supported the launch of 118 startups across 13 countries; led partnerships with GenAI PH and hosted AI literacy initiatives.

Front-End Designer & Developer at Ateneo Office of Campus Ministry

January 1, 2024 - January 1, 2025

Solely designed and developed a website to support approximately 2,000 Ateneo freshmen; leveraged no-code tools to create a dynamic, user-friendly platform addressing spiritual and practical needs of freshmen.

Hackathon Finalist | Solana Super Team at Solana Super Team

January 1, 2024 - December 31, 2024

Represented the Philippines on a global stage as part of the top 9 finalists; earned Best in Student Impact for a foundation fund platform for research and startups powered by smart contracts.

VP Marketing at User Experience Society

January 1, 2023 - January 1, 2024

Designed and implemented comprehensive design systems and year-long marketing campaigns; boosted engagement and brand consistency; led a team of 20+ members.

Hackathon Finalist at Pueblo Science

January 1, 2020 - December 31, 2020

Developed a portable learning kit to teach logic gates to individuals in remote locations; simplified complex concepts through interactive materials to improve accessibility to foundational computer science.

Executive Board Member at WiTech Cebu

January 1, 2019 - January 1, 2020

Represented PSH S Cebu campus in WiTech Cebu initiatives; contributed to strategic ideation, tech-driven social impact projects, and gender inclusivity in STEM.