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Hi, I’m Adriana Sobrino. I’m a digital marketing professional with five years of experience specializing in retail media, social media strategy, and content production. I’ve helped brands grow engagement and deliver measurable results through thoughtful content creation and data-driven campaigns. I’ve led influencer collaborations and user-generated content programs, and I’m comfortable managing end-to-end campaigns across TikTok, Instagram, Facebook, and X. I’m passionate about turning insights into creative, effective marketing solutions.…Hi, I’m Adriana Sobrino. I’m a digital marketing professional with five years of experience specializing in retail media, social media strategy, and content production. I’ve helped brands grow engagement and deliver measurable results through thoughtful content creation and data-driven campaigns. I’ve led influencer collaborations and user-generated content programs, and I’m comfortable managing end-to-end campaigns across TikTok, Instagram, Facebook, and X. I’m passionate about turning insights into creative, effective marketing solutions.

Adriana Sobrino

Social Media Manager, Digital Marketer, Content Creator, +2

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Hi, I’m Adriana Sobrino. I’m a digital marketing professional with five years of experience specializing in retail media, social media strategy, and content production. I’ve helped brands grow engagement and deliver measurable results through thoughtful content creation and data-driven campaigns. I’ve led influencer collaborations and user-generated content programs, and I’m comfortable managing end-to-end campaigns across TikTok, Instagram, Facebook, and X. I’m passionate about turning insights into creative, effective marketing solutions.…Hi, I’m Adriana Sobrino. I’m a digital marketing professional with five years of experience specializing in retail media, social media strategy, and content production. I’ve helped brands grow engagement and deliver measurable results through thoughtful content creation and data-driven campaigns. I’ve led influencer collaborations and user-generated content programs, and I’m comfortable managing end-to-end campaigns across TikTok, Instagram, Facebook, and X. I’m passionate about turning insights into creative, effective marketing solutions.

Available to hire

Hi, I’m Adriana Sobrino. I’m a digital marketing professional with five years of experience specializing in retail media, social media strategy, and content production. I’ve helped brands grow engagement and deliver measurable results through thoughtful content creation and data-driven campaigns.

I’ve led influencer collaborations and user-generated content programs, and I’m comfortable managing end-to-end campaigns across TikTok, Instagram, Facebook, and X. I’m passionate about turning insights into creative, effective marketing solutions.

Skills

Copywriting

Data Visualization

Experience Level

Copywriting

Intermediate

Data Visualization

Intermediate

Language

English

Fluent

German

Advanced

Italian

Beginner

Work Experience

Social Media Consultant & Performance Analyst at Publicis Media

January 1, 2021 - December 31, 2022

Responsible for social media strategy to increase engagement rate for Liverpool, managing platforms including TikTok, Instagram, Facebook, and X. Led campaigns for Toys R Us Mexico, GAP, Banana Republic, and Liverpool; created briefs, production workflows, and reporting; collaborated with influencers and cross-functional teams.

Social Media Consultant at El Puerto de Liverpool

January 1, 2022 - Present

Managed and optimized digital advertising campaigns and content creation for Liverpool's retail media program, covering on- and off-site strategies for over 200 vendor brands and over 300 annual projects.

Manager of Retail Media Campaigns at El Puerto de Liverpool

January 1, 2025 - Present

Management of Retail Media campaigns for over 200 vendor brands within Liverpool (the largest and most prominent department store in Mexico), covering the execution of both on- and off-strategy for over 300 annual projects.

Social Media Consultant / Performance Analyst at Publicis Media

January 1, 2021 - January 1, 2022

Social Media Consultant and Performance Analyst supporting digital marketing initiatives and performance optimization.