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ABOUT ME Highly accomplished and results-driven E-commerce and Digital Marketing Expert with over 7 years of experience managing and configuring e-commerce platforms (Shopify, Woocommerce, PrestaShop) and driving B2C/B2B sales growth. Proven ability to execute full-funnel digital advertising campaigns across Meta, Google, Pinterest, and TikTok Ads, backed by strong proficiency in data analysis (GA4). Adept at leveraging modern marketing tools, including HubSpot and Klayvio, and incorporating next-generation tools like Chat GPT, Gemini, and Midjourney for content and strategy optimization. Seeking to leverage deep digital expertise to scale e-commerce operations.…ABOUT ME Highly accomplished and results-driven E-commerce and Digital Marketing Expert with over 7 years of experience managing and configuring e-commerce platforms (Shopify, Woocommerce, PrestaShop) and driving B2C/B2B sales growth. Proven ability to execute full-funnel digital advertising campaigns across Meta, Google, Pinterest, and TikTok Ads, backed by strong proficiency in data analysis (GA4). Adept at leveraging modern marketing tools, including HubSpot and Klayvio, and incorporating next-generation tools like Chat GPT, Gemini, and Midjourney for content and strategy optimization. Seeking to leverage deep digital expertise to scale e-commerce operations.

Alex Stefou

Marketing Strategist, Growth Marketer, Product Marketer, +5

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ABOUT ME Highly accomplished and results-driven E-commerce and Digital Marketing Expert with over 7 years of experience managing and configuring e-commerce platforms (Shopify, Woocommerce, PrestaShop) and driving B2C/B2B sales growth. Proven ability to execute full-funnel digital advertising campaigns across Meta, Google, Pinterest, and TikTok Ads, backed by strong proficiency in data analysis (GA4). Adept at leveraging modern marketing tools, including HubSpot and Klayvio, and incorporating next-generation tools like Chat GPT, Gemini, and Midjourney for content and strategy optimization. Seeking to leverage deep digital expertise to scale e-commerce operations.…ABOUT ME Highly accomplished and results-driven E-commerce and Digital Marketing Expert with over 7 years of experience managing and configuring e-commerce platforms (Shopify, Woocommerce, PrestaShop) and driving B2C/B2B sales growth. Proven ability to execute full-funnel digital advertising campaigns across Meta, Google, Pinterest, and TikTok Ads, backed by strong proficiency in data analysis (GA4). Adept at leveraging modern marketing tools, including HubSpot and Klayvio, and incorporating next-generation tools like Chat GPT, Gemini, and Midjourney for content and strategy optimization. Seeking to leverage deep digital expertise to scale e-commerce operations.

Available to hire

ABOUT ME
Highly accomplished and results-driven E-commerce and
Digital Marketing Expert with over 7 years of experience
managing and configuring e-commerce platforms (Shopify,
Woocommerce, PrestaShop) and driving B2C/B2B sales growth.

Proven ability to execute full-funnel digital advertising
campaigns across Meta, Google, Pinterest, and TikTok Ads,
backed by strong proficiency in data analysis (GA4).
Adept at leveraging modern marketing tools, including HubSpot
and Klayvio, and incorporating next-generation tools like Chat
GPT, Gemini, and Midjourney for content and strategy
optimization. Seeking to leverage deep digital expertise to scale
e-commerce operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

Work Experience

E-commerce and Digital Marketing Expert at Shopify/WooCommerce/PrestaShop platforms

January 1, 2009 - January 1, 2012

Led full-funnel digital advertising campaigns across Meta, Google, Pinterest, and TikTok; built data-driven strategies; implemented CRM and email automation; created visual content with Canva and Photoshop; improved end-to-end order processing; performed GA4 data analysis and produced performance reports.

E-commerce and Digital Marketing Expert at Icoon Shop (icoonshop.com / Shopify)

January 1, 2018 - Present

Directed configuration and daily operation of the e-commerce platform; executed full-funnel paid campaigns across Meta, Google Ads; developed weekly marketing plans; produced ad creatives with Canva and Photoshop; managed B2B/B2C email marketing; handled customer service and order fulfillment.

E-commerce Manager at VMondo.gr

January 1, 2022 - January 1, 2023

Oversaw management and configuration of the e-commerce platform; collaborated with the marketing team to develop and implement weekly strategic marketing plans; executed and monitored sponsored advertising campaigns via Meta and Google Ads; managed customer service and order fulfillment; designed advertising materials with Canva and Photoshop; handled B2B/B2C email communications.

E-commerce and Digital Marketing Expert at Shopify Shop (Shop Ify.com)

January 1, 2009 - January 1, 2012

E-commerce and Digital Marketing Expert. Paid Advertising across Meta/Google/TikTok. E-commerce Strategy (Shopify/WooCommerce/Prestashop). CRM & Email Automation (Klaviyo/Omnisend). Data Analysis (GA4/HubSpot). Project Management & Compliance. Copywriting & Creative Content.

Director & Platform Manager at IcononShop (Shopify platform)

January 1, 2018 - Present

Directed and managed the configuration and daily operation of the e-commerce platform. Executed and optimized full-funnel paid advertising campaigns across Meta, Google, Pinterest, TikTok Ads. Weekly marketing strategies and promotional calendars. Created engaging visual content using Canva and Photoshop. Managed end-to-end email marketing automation (Omnisend/Mailchimp/Klaviyo).

E-commerce Platform Manager at Vmondo.gr

January 1, 2022 - December 31, 2023

Managed configuration of the e-commerce platform. Collaborated with marketing to develop weekly strategic marketing plans. Executed and monitored sponsored ads through Meta and Google Ads. Managed customer service and streamlined order processing workflow. Designed advertising materials using Canva and Photoshop. Handled B2B and B2C email marketing via Mailchimp.

E-commerce Platform Manager at Martin Home / Martin Bath

January 1, 2020 - December 31, 2022

Managed configuration and maintenance of two e-commerce platforms. Partnered with marketing to develop comprehensive weekly marketing strategies. Executed ad campaigns on Meta and Google Ads. Managed customer service and order fulfillment workflows.

E-commerce & Digital Marketing Specialist (Freelance) at Freelance / Various Clients

January 1, 2016 - December 31, 2020

Executed sponsored campaigns on Facebook and Google Ads to drive local traffic. Managed storefronts, content creation, and email marketing.

E-commerce Expert

January 1, 2009 - December 31, 2012

Worked on paid advertising and e-commerce operations, including Meta/Google/TikTok campaigns, Shopify/WooCommerce/PrestaShop strategies, CRM & email automation (Klaviyo/Omnisend), and data analysis (GA4/HubSpot).

E-commerce Expert at Self-employed / Freelance

January 1, 2016 - December 31, 2020

Executed sponsored campaigns via Facebook and Google Ads to drive local traffic; managed end-to-end e-commerce processes; optimized product organization; developed weekly marketing strategies.

E-commerce Expert at Icoonshop (Shopify)

January 1, 2018 - Present

Managed full-funnel paid advertising campaigns across Meta, Google, and TikTok; CRM & Email Automation (Klaviyo/Omnisend); Data analysis (GA4/HubSpot); weekly marketing planning and content creation.

E-commerce Expert at Martin Home / Martin Bath

January 1, 2020 - December 31, 2022

Configured two e-commerce platforms martin-home.gr and martin-bath.gr; partnered with marketing team to develop weekly marketing strategies; executed and monitored Meta/Google Ads campaigns; data analysis.

E-commerce Expert at VMondo

January 1, 2022 - December 31, 2023

Oversaw management and configuration of the e-commerce platform vmondo.gr; collaborated with marketing to develop weekly strategies; executed and monitored Meta/Google Ads campaigns; created advertising materials using Canva and Photoshop; handled end-to-end order processing and customer communications.