Yuan-Cheng Hsieh

Creator Operations Intern at BenQ Suzhou

Researched and sourced 160+ TikTok KOLs by analyzing engagement rates and coordinating feedback loops to ensure alignment with the esports campaign theme, resulting in a 20% increase in engagement compared to previous campaigns. Collaborated with content creators and coordinated a marketing campaign for the gaming monitors by conducting comprehensive market research — including competitor analysis, audience segmentation, and consumer behavior insights. Provided insights and directions on content creation strategies to creators based on current consumer trends, which led to a 15% increase in campaign traffic and a 10% revenue uplift. Tracked and analyzed key performance metrics (traffic, conversion rate, ROI) to drive creator growth and monetization opportunities for future ecommerce campaigns.

Creative Content Producer at Self-employed / Online (Multi-Platforms: TikTok, Kuaishou, Red, Bilibili)

Content Producer with over 180K followers across platforms. English-learning content creator reaching 173.6K followers with 562 videos accumulating 128 million views and 2.4K likes per post; led end-to-end production including concept design, scriptwriting, voiceover, filming, and editing, maintaining a 3 videos/day schedule. Music video creator with 30+ guitar videos amassing 1.8M views and 5K+ followers; developed content strategies blending music and latest trends, resulting in 8+ brand collaboration invitations from the music and media sectors. Implemented feedback-driven improvements, raising the first-5-seconds retention rate and increasing overall engagement by 25% within three months. Travel documentary series showcasing Taiwanese cultures and attractions, generating 5.2M views and 300K likes; applied advanced motion graphics and dynamic intros in After Effects, improving viewer retention by 30% and strengthening audience loyalty.

E-commerce Ads Researcher at Check My Ads Institute

Developed research on digital ad transparency, privacy, and strategic targeting to support policy and advocacy. Designed and conducted surveys and focus groups to assess behavioral gaps in consumer attitudes toward advertisements. Used R to apply Latent Dirichlet Allocation (LDA) for topic modeling, identifying algorithmic bias and data profile privacy. Contributed to an insights report used by the organization to inform ethical advertising guidelines and regulatory proposals.