Hi! I’m Srashti Solanki, a marketing professional with a decade of experience in brand management, digital and social media marketing, and integrated go-to-market strategies. I love weaving brand stories with content strategy to create cohesive, multi-channel campaigns that resonate with HR leaders, decision-makers, and customers. I’ve led cross-functional teams, delivered multi-channel campaigns (LinkedIn, email, webinars, events), rebranded initiatives, and launched new verticals like Digital Publications. Based in Gurugram, I’m open to roles in Gurugram, Delhi, Noida, and the larger NCR region to help startups and established organizations accelerate growth through structured creative marketing solutions.

Srashti Solanki

Hi! I’m Srashti Solanki, a marketing professional with a decade of experience in brand management, digital and social media marketing, and integrated go-to-market strategies. I love weaving brand stories with content strategy to create cohesive, multi-channel campaigns that resonate with HR leaders, decision-makers, and customers. I’ve led cross-functional teams, delivered multi-channel campaigns (LinkedIn, email, webinars, events), rebranded initiatives, and launched new verticals like Digital Publications. Based in Gurugram, I’m open to roles in Gurugram, Delhi, Noida, and the larger NCR region to help startups and established organizations accelerate growth through structured creative marketing solutions.

Available to hire

Hi! I’m Srashti Solanki, a marketing professional with a decade of experience in brand management, digital and social media marketing, and integrated go-to-market strategies. I love weaving brand stories with content strategy to create cohesive, multi-channel campaigns that resonate with HR leaders, decision-makers, and customers.

I’ve led cross-functional teams, delivered multi-channel campaigns (LinkedIn, email, webinars, events), rebranded initiatives, and launched new verticals like Digital Publications. Based in Gurugram, I’m open to roles in Gurugram, Delhi, Noida, and the larger NCR region to help startups and established organizations accelerate growth through structured creative marketing solutions.

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Work Experience

Senior Specialist - Marketing at WorldatWork India
June 1, 2023 - March 1, 2025
Aligned strategic marketing initiatives to drive brand awareness, digital engagement, and adoption of offerings in the Indian market. Led multi-channel campaigns across LinkedIn, email, events, partner conferences, road shows, and webinars; drove webinars and digital events; executed content optimization with AI-driven tools; generated leads via LinkedIn to achieve strong MQL contribution; managed flagship events Total Rewards 2023 & 2024 including planning, marketing, and on-ground execution.
Marketing Consultant at Alltake
December 1, 2022 - May 1, 2023
Realigned brand strategy as a Brand Consultant, leading rebranding efforts with new assets: website, media kits, brand guidelines, and digital collateral. Streamlined end-to-end marketing operations across design, SEO, content, web, and email marketing within six months. Drove PR outreach, securing CXO interviews from US-based SaaS and MarTech companies.
Marketing Manager at Parkar Digital
February 1, 2022 - November 1, 2022
Led end-to-end digital, social media, and brand marketing including LinkedIn paid ads and webinars. Planned and executed integrated marketing campaigns to drive growth, aligning with business goals and optimizing SQL to MQL lead pipelines.
Marketing Manager at Aviva India
December 1, 2019 - September 1, 2021
KRA: Digital Marketing, Social Media Management, Content Planning & Online Reputation Management (ORM). Executed 360-degree campaigns (Hello Life, Hello Aviva) across Instagram, Twitter, OTT, Radio, OOH, and Digital; managed ORM and crisis communications during the pandemic with high-volume customer queries.
Account Director at iCubesWire
April 1, 2017 - September 1, 2019
Led a team of 10 Client Servicing Managers and Social Media Moderators; delivered 360-degree digital and social media campaigns for 15+ clients. Directed digital media and brand strategy for key accounts including Wipro, Andhra Bank, Bajaj Capital, Konica Minolta, Singer India, and real estate developers.
Senior Client Servicing Executive at Indigo Consulting, Leo Burnett
July 1, 2016 - March 1, 2017
Team leadership and campaign management; directed digital media and brand strategy for multiple clients, including Wipro and others; cross-functional collaboration across creative and media teams.
Senior Client Service Executive at Basic4 Advertising Ltd
February 1, 2015 - May 1, 2016
AI-Driven Optimization: Leveraged tools such as ChatGPT and Google Gemini to optimize content, marketing strategy, and processes.

Education

PhD - Mass Communication and Journalism (Advertising) at Amity University - Gurugram
January 1, 2025 - January 1, 2028
Master of Arts - Advertising and Marketing Management at Amity University - Noida
January 1, 2013 - January 1, 2015
Bachelor of Science - Mass Comm, Advertising & Journalism at Punjab Technical University - Jagran Institute Of Media & Mass Comm
January 1, 2010 - January 1, 2013

Qualifications

LinkedIn Certified Marketing Insider
January 1, 2025 - December 28, 2030
Diploma in Human Behavior
January 1, 2021 - December 22, 2025
AI Challenges and Opportunities for Leadership
January 1, 2023 - December 22, 2025
Generative AI for Business Leaders
January 1, 2023 - December 22, 2025
Social Media Marketing: Strategy and Optimization
January 1, 2022 - December 22, 2025
Create a Brand Strategy
January 1, 2022 - December 22, 2025
SEO for Social Media
January 1, 2022 - December 22, 2025
Google Ads Essential Training
January 1, 2022 - December 22, 2025

Industry Experience

Professional Services, Financial Services, Media & Entertainment, Software & Internet, Education