I'm Tariq Ayubi, a Digital Analytics Developer and Analyst with over 10 years of analytics implementation and analysis experience, built on a strong programming background. I’ve managed tagging implementations across a range of projects for well-known brands, spanning web and mobile apps, and I excel at designing scalable analytics architectures while collaborating with senior stakeholders to translate business needs into reporting expectations. I take pride in creating vital documentation for project owners, developers, QA, marketing, and third-party teams to deliver holistic analytics solutions that prevent data loss, optimize performance, and reduce SQL data processing costs, providing meaningful insights that drive profitable impact.…

Tariq Ayubi

I'm Tariq Ayubi, a Digital Analytics Developer and Analyst with over 10 years of analytics implementation and analysis experience, built on a strong programming background. I’ve managed tagging implementations across a range of projects for well-known brands, spanning web and mobile apps, and I excel at designing scalable analytics architectures while collaborating with senior stakeholders to translate business needs into reporting expectations. I take pride in creating vital documentation for project owners, developers, QA, marketing, and third-party teams to deliver holistic analytics solutions that prevent data loss, optimize performance, and reduce SQL data processing costs, providing meaningful insights that drive profitable impact.…

Available to hire

I’m Tariq Ayubi, a Digital Analytics Developer and Analyst with over 10 years of analytics implementation and analysis experience, built on a strong programming background. I’ve managed tagging implementations across a range of projects for well-known brands, spanning web and mobile apps, and I excel at designing scalable analytics architectures while collaborating with senior stakeholders to translate business needs into reporting expectations.

I take pride in creating vital documentation for project owners, developers, QA, marketing, and third-party teams to deliver holistic analytics solutions that prevent data loss, optimize performance, and reduce SQL data processing costs, providing meaningful insights that drive profitable impact.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Work Experience

Senior Analytics Implementor / Digital Analyst at Next
June 1, 2021 - October 1, 2025
Led end-to-end analytics tagging and data architecture across multiple web and mobile brands. Migrated from Google Analytics Universal to GA4 using GTM; implemented server-side tracking; built GA4-backed reports in BigQuery; created GA4 Explore dashboards and Looker Studio reports; prepared tracking documentation and QA processes; coordinated with stakeholders to align on business requirements and reporting expectations.
Senior Digital Analyst at Avon
October 1, 2018 - May 1, 2021
Drove analytics strategy for Avon’s digital and e-commerce platforms. Implemented GA4 for web and app, built dashboards and data pipelines, conducted data audits, and partnered with marketing and product teams to deliver data-driven insights and optimization opportunities.
Digital Marketing Manager at Fitflop
February 1, 2017 - September 1, 2017
Managed digital analytics and marketing campaigns, setting up measurement for a site relaunch, and collaborating with marketing to drive data-driven decisions. Implemented privacy/compliance workflows (OneTrust) and aligned tagging across channels.
Digital Producer at GIMO
October 1, 2007 - September 1, 2014
Led teams of designers, software and server developers across hundreds of web and mobile projects, including HTML5, Flash games, mobile apps, and dynamic banners. Guided localization, QA, and cross-functional maintenance, and contributed to brand partnerships; grew the London team from 15 to over 130 staff.
Games Designer / Programmer at GIMO
April 1, 2007 - October 1, 2007
Collaborated with a team to create online games to specification with tight deadlines, using Flash CS3/CS4 and ActionScript 2/3; managed task allocation within the development team.
Personal Assistant at Ark Europe
September 1, 2005 - March 1, 2007
Data entry, stock recording, and general office management; supported client communications and supplier coordination.
Sales Assistant at GAME
May 1, 2005 - August 1, 2005
Customer service, merchandising, and store operations support.

Education

BSc (Hons) Games Computing at University of Lincoln
January 1, 2003 - January 1, 2006
AVCE ICT at Hammersmith and West London College
January 1, 2001 - January 1, 2003

Qualifications

AVCE ICT
January 1, 2001 - January 1, 2003
BSc (Hons) Games Computing
January 1, 2003 - January 1, 2006

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Professional Services, Retail