Available to hire
I am a digital marketing, copywriting, and e-commerce professional with over 11 years of experience, spanning content creation to the development of comprehensive digital communication strategies. I hold formal training in Management and Marketing, with a specialization in Digital Marketing, and have built solid expertise in e-commerce, business analysis, and digital product development (B2B and B2C).
I create engaging content, optimize SEO, run A/B tests, and lead digital campaigns. I thrive in cross-functional teams and use data to drive results, including Google Analytics, GA4, and SEMrush. I am passionate about AI-powered personalization and continuous learning, as reflected in my Master’s in Marketing (2024) and ongoing research at FEUC on Brand Engagement Theory and AI-Driven Self-Determination in streaming platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Freelancer at Wrybrand
January 1, 2020 - PresentCreation of digital content and SEO optimisation (WordPress); blog management, email marketing, and social media coordination; development of integrated digital marketing campaigns; product design; concept creation and event management.
Marketing Director at Tecofix - Construction Retail Company
January 1, 2019 - PresentLed the development and implementation of B2B and B2C e-commerce platforms, integrated with marketplaces and suppliers’/manufacturers’ websites. Created and managed a digital content strategy, including product descriptions, SEO, technical blogs, and promotional materials. Executed integrated digital marketing campaigns, increasing quarterly campaign revenue by 25%. Supervised a multidisciplinary team and analysed digital performance data to optimise strategy using tools such as Google Analytics, Google Search Console, and Semrush. Established strategic partnerships to expand digital reach.
Marketing Manager at Maidot – Software House
January 1, 2017 - January 1, 2019Developed and implemented digital content strategies for client websites, increasing engagement by 45%. Led SEO optimisation and created customised digital marketing campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads) with a strong focus on conversion. Produced and optimised content for websites, blogs, and email marketing (A/B testing). Managed online communities and social media, enhancing user interaction and loyalty. Analyzed performance metrics and prepared client reports.
Marketing Manager at Renascimento (Veolia Group) & Luxuryway
January 1, 2016 - January 1, 2017Coordinated web development and marketing automation projects, ensuring efficient integration with Salesforce CRM. Collaborated with multidisciplinary teams to develop coherent digital marketing plans. Managed Google Ads campaigns with monthly budgets > €5K, focusing on ROI. Led digital rebranding and planned digital communication strategies for B2B and B2C audiences. Implemented performance analysis systems to monitor campaign results and produced and optimised content for websites, blogs, email marketing, PR, and media.
E-commerce Manager at Fazenda Girassol, Luanda
January 1, 2015 - January 1, 2016Managed the development project of Fazenda Girassol’s online store. Established processes for customer registration, product management, and stock control. Ensured efficient operation of helpdesk services and quality control. Conducted sales and consumption analysis and planned advertising and brand activation campaigns. Managed social media and SEO optimisation of the website.
Sales & Marketing Manager at Leiritécnica
January 1, 2013 - January 1, 2015Managed and analysed marketing mix variables. Planned and presented promotional proposals and established commercial partnerships. Developed communication campaigns for traditional retail and DIY markets. Managed social media, email marketing, and online advertising. Led brand revitalisation processes and development of technical materials. Defined and implemented B2B prospecting plans and supported the sales team.
Consultant Analyst at Capgemini
January 1, 2011 - January 1, 2013Developed personalised training plans for end users. Managed and produced project documentation. Conducted research and organised meetings for the CEO. Coordinated acceptance testing teams for SAP MM and SAP SD configuration, and supported the migration from Oracle Forms to patient management systems.
Advertising Sales Representative at Grupo Lena Media
January 1, 2010 - January 1, 2010Prospected B2B clients for new advertising opportunities and partnerships. Managed client advertising accounts and represented the company at sponsored events.
Freelancer at Wrybrand
January 1, 2025 - PresentCreation of digital content and SEO optimisation (WordPress). Blog management, email marketing, and social media coordination. Development of integrated digital marketing campaigns. Product design. Concept creation and event management.
Education
Master's degree in Marketing at Faculty of Economics, University of Coimbra (FEUC)
January 11, 2030 - January 1, 2024Master's degree in Marketing at Faculty of Economics, University of Coimbra (FEUC)
January 11, 2030 - January 1, 2024Leader for Digital Transformation at Leiria Business School
January 11, 2030 - December 29, 2025Certified Scrum Product Owner (CSPO) at Scrum Alliance
January 1, 2023 - December 29, 2025Leader for Digital Transformation at Leiria Business School
January 11, 2030 - January 24, 2026Certified Scrum Product Owner® (CSPO®) at Scrum Alliance
January 1, 2023 - January 24, 2026Master’s degree in Marketing at Faculty of Economics, University of Coimbra (FEUC)
January 11, 2030 - January 1, 2024Master’s degree in Marketing at Faculty of Economics, University of Coimbra (FEUC)
January 11, 2030 - January 1, 2024Leader for Digital Transformation at Leiria Business School
January 11, 2030 - March 15, 2026Certified Scrum Product Owner® (CSPO®) at Scrum Alliance
January 1, 2023 - March 15, 2026Qualifications
Bachelor's degree in Management
January 11, 2030 - January 1, 2011Certified Scrum Product Owner® (CSPO®)
January 1, 2023 - December 29, 2025Leader for Digital Transformation
January 11, 2030 - December 29, 2025Bachelor's degree in Management
January 11, 2030 - January 1, 2011Certified Scrum Product Owner (CSPO)
January 1, 2023 - December 29, 2025Bachelor’s degree in Management
January 1, 2011 - January 1, 2011Leader for Digital Transformation
January 11, 2030 - January 24, 2026Certified Scrum Product Owner® (CSPO®)
January 1, 2023 - January 24, 2026Bachelor’s degree in Management
January 11, 2030 - January 1, 2011Certified Scrum Product Owner® (CSPO®)
January 1, 2023 - March 15, 2026Leader for Digital Transformation
January 11, 2030 - March 15, 2026Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Consumer Goods, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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