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I'm a digital marketing, copywriting, and e-commerce professional with over 11 years of experience driving online growth through content creation and comprehensive digital communication strategies. With formal training in Management and Marketing and a specialization in Digital Marketing, I’ve built solid expertise in e-commerce, business analysis, and digital product development for both B2B and B2C, including engaging content, SEO optimization, A/B testing, and leading digital campaigns.…I'm a digital marketing, copywriting, and e-commerce professional with over 11 years of experience driving online growth through content creation and comprehensive digital communication strategies. With formal training in Management and Marketing and a specialization in Digital Marketing, I’ve built solid expertise in e-commerce, business analysis, and digital product development for both B2B and B2C, including engaging content, SEO optimization, A/B testing, and leading digital campaigns.

Ana Patrícia Christiani

Digital Marketer, Copywriter, Content Creator, +7

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I'm a digital marketing, copywriting, and e-commerce professional with over 11 years of experience driving online growth through content creation and comprehensive digital communication strategies. With formal training in Management and Marketing and a specialization in Digital Marketing, I’ve built solid expertise in e-commerce, business analysis, and digital product development for both B2B and B2C, including engaging content, SEO optimization, A/B testing, and leading digital campaigns.…I'm a digital marketing, copywriting, and e-commerce professional with over 11 years of experience driving online growth through content creation and comprehensive digital communication strategies. With formal training in Management and Marketing and a specialization in Digital Marketing, I’ve built solid expertise in e-commerce, business analysis, and digital product development for both B2B and B2C, including engaging content, SEO optimization, A/B testing, and leading digital campaigns.

Available to hire

I’m a digital marketing, copywriting, and e-commerce professional with over 11 years of experience driving online growth through content creation and comprehensive digital communication strategies. With formal training in Management and Marketing and a specialization in Digital Marketing, I’ve built solid expertise in e-commerce, business analysis, and digital product development for both B2B and B2C, including engaging content, SEO optimization, A/B testing, and leading digital campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Freelancer at Wrybrand

January 1, 2020 - Present

Creation of digital content and SEO optimisation (WordPress); blog management, email marketing, and social media coordination; development of integrated digital marketing campaigns; product design; concept creation and event management.

Marketing Director at Tecofix - Construction Retail Company

January 1, 2019 - Present

Led the development and implementation of B2B and B2C e-commerce platforms, integrated with marketplaces and suppliers’/manufacturers’ websites. Created and managed a digital content strategy, including product descriptions, SEO, technical blogs, and promotional materials. Executed integrated digital marketing campaigns, increasing quarterly campaign revenue by 25%. Supervised a multidisciplinary team and analysed digital performance data to optimise strategy using tools such as Google Analytics, Google Search Console, and Semrush. Established strategic partnerships to expand digital reach.

Marketing Manager at Maidot – Software House

January 1, 2017 - January 1, 2019

Developed and implemented digital content strategies for client websites, increasing engagement by 45%. Led SEO optimisation and created customised digital marketing campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads) with a strong focus on conversion. Produced and optimised content for websites, blogs, and email marketing (A/B testing). Managed online communities and social media, enhancing user interaction and loyalty. Analyzed performance metrics and prepared client reports.

Marketing Manager at Renascimento (Veolia Group) & Luxuryway

January 1, 2016 - January 1, 2017

Coordinated web development and marketing automation projects, ensuring efficient integration with Salesforce CRM. Collaborated with multidisciplinary teams to develop coherent digital marketing plans. Managed Google Ads campaigns with monthly budgets > €5K, focusing on ROI. Led digital rebranding and planned digital communication strategies for B2B and B2C audiences. Implemented performance analysis systems to monitor campaign results and produced and optimised content for websites, blogs, email marketing, PR, and media.

E-commerce Manager at Fazenda Girassol, Luanda

January 1, 2015 - January 1, 2016

Managed the development project of Fazenda Girassol’s online store. Established processes for customer registration, product management, and stock control. Ensured efficient operation of helpdesk services and quality control. Conducted sales and consumption analysis and planned advertising and brand activation campaigns. Managed social media and SEO optimisation of the website.

Sales & Marketing Manager at Leiritécnica

January 1, 2013 - January 1, 2015

Managed and analysed marketing mix variables. Planned and presented promotional proposals and established commercial partnerships. Developed communication campaigns for traditional retail and DIY markets. Managed social media, email marketing, and online advertising. Led brand revitalisation processes and development of technical materials. Defined and implemented B2B prospecting plans and supported the sales team.

Consultant Analyst at Capgemini

January 1, 2011 - January 1, 2013

Developed personalised training plans for end users. Managed and produced project documentation. Conducted research and organised meetings for the CEO. Coordinated acceptance testing teams for SAP MM and SAP SD configuration, and supported the migration from Oracle Forms to patient management systems.

Advertising Sales Representative at Grupo Lena Media

January 1, 2010 - January 1, 2010

Prospected B2B clients for new advertising opportunities and partnerships. Managed client advertising accounts and represented the company at sponsored events.

Freelancer at Wrybrand

January 1, 2025 - Present

Creation of digital content and SEO optimisation (WordPress). Blog management, email marketing, and social media coordination. Development of integrated digital marketing campaigns. Product design. Concept creation and event management.