Rachael Lee

Managed and launched media plans to achieve clients' performance marketing goals, incorporating KOL campaigns, third-party vendor campaigns, and in-house digital campaigns. Collaborated with the Media Planner and internal teams across markets (China, Japan, Korea, India, the US, and Australia) to ensure timely delivery of assets and optimization across the full campaign lifecycle. Leveraged Meta Ads, Google Ads, TikTok, Apple Search Ads, DV360, and CM360; built custom/lookalike audiences; reconciled performance data from multiple agencies into unified dashboards for automation and reporting. Familiar with AppsFlyer (MMP) and IAS for verification and brand safety. Delivered weekly Looker Studio reports on qualified leads, CPL, and ROI to steer client strategies.

Managed and launched high-value digital campaigns across Google, Meta, Bing, TikTok, Pinterest, Stack Adapt and LinkedIn with cross-channel synergy. Achieved client KPIs through budget pacing and allocation, channel optimization, and detailed Looker Studio reporting; contributed to onboarding processes, campaign roadmaps, and cross-channel planning to drive seamless integration of paid search and social channels.

Managed and launched high-value digital campaigns across Google, Meta, Bing, TikTok, and Pinterest with a focus on cross-channel synergy and cost-effective results. Achieved client KPIs through budget pacing and allocation, channel optimization, and detailed reporting in Looker Studio. Contributed to onboarding processes, campaign roadmaps, and cross-channel planning with performance managers to drive seamless integration of paid search and social channels. Worked with MMPs like AppsFlyer and IAS for app performance tracking and brand safety.