Available to hire
Hi, I’m Rachael Lee, a digital marketer with 4+ years as a Digital Marketing Specialist, crafting result-driven Meta Ads campaigns across APAC, US, and Australia. I combine copywriting with AI-powered prompt engineering for rapid ideation and A/B testing, translating buyer personas into precise audience segments, driving cost-effective lead generation across full-funnel, cross-channel campaigns.
Previously at M&C Saatchi Performance and Ntegrity agencies, I owned end-to-end Meta Ads and cross-channel campaigns for lead gen and donor acquisition, built custom audiences, and reduced CAC by 30%+ through bid adjustments and creative testing. I’ve implemented Meta Pixel and third-party tracking (IAS, MMP links) and integrated with HubSpot/Mailchimp for retargeting, delivering weekly Looker Studio reports with leads, CPL, and ROI insights. I thrive independently in fast-paced environments and enjoy collaborating on scalable campaigns across SaaS, travel, healthcare, not-for-profits, and eCommerce.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Dutch
Fluent
English
Fluent
Chinese
Intermediate
Work Experience
Regional Media Executive for Grab Regional Travel at M&C Saatchi Performance
March 1, 2025 - September 30, 2025Managed and launched media plans to achieve clients' performance marketing goals, incorporating KOL campaigns, third-party vendor campaigns, and in-house digital campaigns. Collaborated with the Media Planner and internal teams across markets (China, Japan, Korea, India, the US, and Australia) to ensure timely delivery of assets and optimization across the full campaign lifecycle. Leveraged Meta Ads, Google Ads, TikTok, Apple Search Ads, DV360, and CM360; built custom/lookalike audiences; reconciled performance data from multiple agencies into unified dashboards for automation and reporting. Familiar with AppsFlyer (MMP) and IAS for verification and brand safety. Delivered weekly Looker Studio reports on qualified leads, CPL, and ROI to steer client strategies.
Search Specialist (SMO/SEM) at Ntegrity Australia
March 1, 2024 - July 31, 2024Managed and launched high-value digital campaigns across Google, Meta, Bing, TikTok, and Pinterest with a focus on cross-channel synergy and cost-effective results. Achieved client KPIs through budget pacing and allocation, channel optimization, and detailed reporting in Looker Studio. Contributed to onboarding processes, campaign roadmaps, and cross-channel planning with performance managers to drive seamless integration of paid search and social channels. Worked with MMPs like AppsFlyer and IAS for app performance tracking and brand safety.
Inbound Marketing Specialist (PPC & Performance Media) at ClickTrue Pte Ltd
July 1, 2023 - October 31, 2023Launched end-to-end PPC campaigns for healthcare, education, and consumer sectors, tailoring digital experiences to client needs and elevating brand engagement. Optimized keyword bidding strategies to reduce cost-per-conversion and maximize ROI using Google Performance Max, LinkedIn message ads, and Meta ad formats. Developed a B2B education media plan aligned with broader business goals through target audience analysis and customized digital approaches.
Paid Search Specialist for Marriott International at Zenith (Publicis Singapore)
January 1, 2023 - May 31, 2023Collaborated on global accounts with precise campaign optimization using Google Ads, SA360, and CM360. Conducted keyword research, ad copy testing, and bid adjustments to achieve varying KPIs and budget pacing. Provided data-driven insights via CM360/SA360/Datorama and coordinated with remote teams for monthly performance reporting.
Freelance Digital Marketer (Paid and Organic campaigns) at Freelance
February 1, 2021 - December 31, 2022Managed campaign launches, keyword research, and competitor analysis across SaaS, travel & hospitality, healthcare, not-for-profits, and eCommerce. Handled campaign budgets, optimized based on real-time data, and delivered integrated reporting across SEO, SEM, and social. Familiar with WordPress website development, sitemaps, on-page SEO, CMS management, and bilingual SEO services; produced ranking reports and research using SEMrush and Google Keywords Tool.
Marketing Support for HRM Software at Exacom Technologies
January 1, 2020 - February 28, 2021Owned full-cycle digital campaigns to boost B2B HRM software adoption on Google Ads and Meta; integrated SEO and PPC strategies; prepared detailed reports based on GA and platform analytics. Collaborated with design and web development teams for multimedia creation and managed international virtual exhibitions to maximize lead generation and product awareness. Conducted outbound calls for product trials and customer retention efforts.
Search Specialist (SMO/SEM) for Not-for-Profits at Ntegrity Australia
March 1, 2024 - July 1, 2024Managed and launched high-value digital campaigns across Google, Meta, Bing, TikTok, Pinterest, Stack Adapt and LinkedIn with cross-channel synergy. Achieved client KPIs through budget pacing and allocation, channel optimization, and detailed Looker Studio reporting; contributed to onboarding processes, campaign roadmaps, and cross-channel planning to drive seamless integration of paid search and social channels.
Inbound Marketing Specialist (PPC & Performance Media) at ClickTrue Pte Ltd for GN Resound
July 1, 2023 - October 1, 2023Launched end-to-end PPC campaigns for healthcare, education, and consumer sectors; optimized keyword bidding, reduced cost-per-conversion, and maximized ROI through Google Performance Max, LinkedIn message ads, and Meta formats. Developed a B2B education media plan aligned with client goals through audience analysis and customized digital approaches.
Freelance Digital Marketer (Paid and Organic campaigns) at Remote, Malaysia
February 1, 2021 - December 1, 2022Launched and managed campaigns across SEO, SEM, and social media; conducted keyword research, competitor analysis, and budget management; delivered integrated reporting across SEO, SEM and social; performed bilingual SEO and basic WordPress site development to support lead generation and brand visibility.
Education
Diploma in Business Management at Management Development Institute of Singapore
January 1, 2012 - December 31, 2013Diploma in Business Management at Management Development Institute of Singapore
January 1, 2012 - January 1, 2013Digital Marketing Specialization at University of Illinois at Urbana-Champaign
January 11, 2030 - December 30, 2025Data Visualization with Tableau at University of California, Davis
January 11, 2030 - December 30, 2025SEO Specialization at University of California, Davis
January 11, 2030 - December 30, 2025Qualifications
Advanced Google Analytics
January 11, 2030 - December 30, 2025Google Ads Certification - Display
January 11, 2030 - December 30, 2025Google Ads Certification - Shopping
January 11, 2030 - December 30, 2025Google Ads Certification - Video
January 11, 2030 - December 30, 2025Google Ads Certification - Search
January 11, 2030 - December 30, 2025Google Ads Certification - Measurement
January 11, 2030 - December 30, 2025Google Tag Manager Certification
January 11, 2030 - December 30, 2025Campaign Manager 360 Certification
January 11, 2030 - December 30, 2025AppsFlyer (MMP) Certification
January 11, 2030 - December 30, 2025IAS Certification
January 11, 2030 - December 30, 2025HubSpot Inbound Marketing Certification
January 11, 2030 - December 30, 2025HubSpot Social Media Marketing Certification
January 11, 2030 - December 30, 2025HubSpot Inbound Marketing Optimization Certification
January 11, 2030 - December 30, 2025HubSpot Client Success Certification
January 11, 2030 - December 30, 2025HubSpot Marketing Software Certification
January 11, 2030 - December 30, 2025Apple Ads Certification
January 11, 2030 - December 30, 2025Microsoft Advertising Certification
January 11, 2030 - December 30, 2025LinkedIn Marketing Solutions Fundamentals
January 11, 2030 - December 30, 2025Meta - Reach and Frequency Campaigns
January 11, 2030 - December 30, 2025Meta - Ad Policies (Content, Creative, Targeting)
January 11, 2030 - December 30, 2025Meta - Facebook Ads, Business Manager
January 11, 2030 - December 30, 2025SEMrush Certification - Content Marketing & SEO Fundamentals
January 11, 2030 - December 30, 2025SEMrush Certification - Keyword Research
January 11, 2030 - December 30, 2025WordPress – Coursera
January 11, 2030 - December 30, 2025Essential HTML – Coursera
January 11, 2030 - December 30, 2025Technical SEO – Coursera
January 11, 2030 - December 30, 2025AI Advanced Prompt Engineering - Cognizant
January 11, 2030 - December 30, 2025Building Low Code AI Agent - Cognizant
January 11, 2030 - December 30, 2025Advanced Google Analytics
January 11, 2030 - December 30, 2025Google Ads Certification (Display, Shopping, Video, Search, Measurement)
January 11, 2030 - December 30, 2025Search Ads 360
January 11, 2030 - December 30, 2025Campaign Manager 360
January 11, 2030 - December 30, 2025HubSpot Inbound Marketing Certification
January 11, 2030 - December 30, 2025Apple Ads Certification
January 11, 2030 - December 30, 2025AI Advanced Prompt Engineering
January 11, 2030 - December 30, 2025Industry Experience
Software & Internet, Travel & Hospitality, Healthcare, Non-Profit Organization, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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