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Hi, I'm Yajna Bheekie, a marketing and digital media professional with a decade of experience spanning industries including petroleum, media, digital marketing agencies, education, non-profit organizations, and travel/tourism. I excel at leading marketing teams, managing multi-million dollar budgets, and delivering integrated campaigns that grow brands and drive results. I hold an International MBA and an Open Work Permit, and I'm based in Vancouver, BC. I love turning data into insights, optimizing conversions, and building marketing programs that resonate with audiences and convert.…Hi, I'm Yajna Bheekie, a marketing and digital media professional with a decade of experience spanning industries including petroleum, media, digital marketing agencies, education, non-profit organizations, and travel/tourism. I excel at leading marketing teams, managing multi-million dollar budgets, and delivering integrated campaigns that grow brands and drive results. I hold an International MBA and an Open Work Permit, and I'm based in Vancouver, BC. I love turning data into insights, optimizing conversions, and building marketing programs that resonate with audiences and convert.

Yajna Bheekie

Marketer, Marketing Strategist, Brand Strategist, +4

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Hi, I'm Yajna Bheekie, a marketing and digital media professional with a decade of experience spanning industries including petroleum, media, digital marketing agencies, education, non-profit organizations, and travel/tourism. I excel at leading marketing teams, managing multi-million dollar budgets, and delivering integrated campaigns that grow brands and drive results. I hold an International MBA and an Open Work Permit, and I'm based in Vancouver, BC. I love turning data into insights, optimizing conversions, and building marketing programs that resonate with audiences and convert.…Hi, I'm Yajna Bheekie, a marketing and digital media professional with a decade of experience spanning industries including petroleum, media, digital marketing agencies, education, non-profit organizations, and travel/tourism. I excel at leading marketing teams, managing multi-million dollar budgets, and delivering integrated campaigns that grow brands and drive results. I hold an International MBA and an Open Work Permit, and I'm based in Vancouver, BC. I love turning data into insights, optimizing conversions, and building marketing programs that resonate with audiences and convert.

Available to hire

Hi, I’m Yajna Bheekie, a marketing and digital media professional with a decade of experience spanning industries including petroleum, media, digital marketing agencies, education, non-profit organizations, and travel/tourism. I excel at leading marketing teams, managing multi-million dollar budgets, and delivering integrated campaigns that grow brands and drive results.

I hold an International MBA and an Open Work Permit, and I’m based in Vancouver, BC. I love turning data into insights, optimizing conversions, and building marketing programs that resonate with audiences and convert.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Cape Town Experiences

April 1, 2023 - November 30, 2024

Led marketing strategy and in-house team management, oversaw multi-channel campaigns, and drove growth across digital channels. Coordinated with external agencies for video, design, and development, and contributed to budgeting and performance tracking.

Marketing and Communications Manager at CiTi (UVU Africa)

June 1, 2021 - March 31, 2023

Directed marketing and communications activities, enhanced brand presence, and managed stakeholder communications across multiple channels.

Marketing Team Lead at Cornerstone Institute

August 1, 2020 - May 31, 2021

Led the marketing team, developed campaigns, and supported brand initiatives across channels to drive student recruitment and program awareness.

Marketing Manager at BlueSky

October 1, 2019 - November 30, 2019

Managed marketing activities and campaigns, contributing to brand growth and audience engagement during a focused period.

Digital Campaign Manager at Media24 - The Space Station

November 1, 2018 - July 31, 2019

Directed and executed digital campaigns, managed key accounts, and optimized ad performance across channels.

New Business Strategy Lead at Titan Digital

September 1, 2015 - September 30, 2018

Led new business strategy and client acquisition efforts, expanding the client base and shaping go-to-market approaches across markets.

Product Manager Assistant at Media24 - 24.com

February 1, 2015 - August 31, 2015

Assisted product management activities, contributed to roadmap planning, and supported cross-functional product initiatives.

Intern - Sales and Marketing at Chevron

February 1, 2014 - February 28, 2015

Gained foundational exposure to sales and marketing functions, supporting team initiatives and market research.

Education

Master of Business Administration (MBA), International at Eaton Business School - Guglielmo Marconi University