I’m Mohammad K. Mohmand, a Digital Marketing specialist with a decade of experience. I hold a degree from Aston University and a Masters from the University of Leicester. I am Google & Microsoft Certified in PPC, and I have led marketing teams to deliver measurable results across UK and international markets. My work spans PPC, SEO, CRM implementations (HubSpot), email marketing, landing page optimization and website management. I thrive on data-driven decision making, conversion rate improvements, and creating integrated marketing programs that drive growth for clients and employers alike.

Mohammad K. Mohmand

I’m Mohammad K. Mohmand, a Digital Marketing specialist with a decade of experience. I hold a degree from Aston University and a Masters from the University of Leicester. I am Google & Microsoft Certified in PPC, and I have led marketing teams to deliver measurable results across UK and international markets. My work spans PPC, SEO, CRM implementations (HubSpot), email marketing, landing page optimization and website management. I thrive on data-driven decision making, conversion rate improvements, and creating integrated marketing programs that drive growth for clients and employers alike.

Available to hire

I’m Mohammad K. Mohmand, a Digital Marketing specialist with a decade of experience. I hold a degree from Aston University and a Masters from the University of Leicester. I am Google & Microsoft Certified in PPC, and I have led marketing teams to deliver measurable results across UK and international markets.

My work spans PPC, SEO, CRM implementations (HubSpot), email marketing, landing page optimization and website management. I thrive on data-driven decision making, conversion rate improvements, and creating integrated marketing programs that drive growth for clients and employers alike.

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Language

English
Fluent
Dutch
Advanced
Pashto, Pushto
Advanced
Persian
Advanced
Arabic
Beginner

Work Experience

Marketing Manager at RS Connect Ltd
March 1, 2025 - Present
Lead PPC management (Google Ads and Microsoft Bing) in the UK; built campaigns from scratch, including conversion tracking; mainly Search campaigns; performed A/B testing; optimized keywords, reduced wasted spend, and redirected budget to high performers; landing page optimization; detailed spend/impressions/clicks/CTR analytics; achieved 60% increase in web-leads; implemented Google Analytics, Google Search Console, and HubSpot CRM with live dashboards; managed GDPR-compliant email campaigns; maintained landing pages via WordPress/Elementor and analyzed user behavior with Microsoft Clarity/Hotjar.
Marketing Manager at Mirage Distribution Ltd
June 1, 2023 - January 1, 2025
PPC management for pharmaceutical products (UK, France, Germany, Israel); PMAX, Shopping, Search & Display; experience with Google Merchant Centre; conducted A/B testing; optimized campaign structures (reduced 1300 campaigns); set up conversion tracking; created spend, clicks, sales & revenue reports; mentored a junior marketing analyst; Amazon FBA.
Paid Search Specialist at CEG Digital
April 1, 2022 - June 1, 2023
Managed international PPC accounts across USA, Europe, Asia, Africa & Middle East; budgets in six figures; partnered with universities to recruit students; developed pacing reports and dashboards using Supermetrics; generated thousands of leads; daily optimization; added negative keywords to reduce waste; HubSpot-based lead tracking.
PPC Specialist at Chetu Inc
November 1, 2021 - April 1, 2022
Managed seven-figure multi-million-dollar accounts across Europe, Asia, Africa & Middle East; Google & Microsoft Bing; daily search term monitoring; HQ reporting in Florida; optimized thousands of ads/keywords; conducted A/B testing; liaised with in-house developers on landing pages to improve conversions.
Marketing Team Leader at Insurance Protector Ltd
April 1, 2017 - October 1, 2021
Led 6-figure PPC campaigns generating insurance leads; outranked GoCompare and CompareTheMarket; grew leads from 50-100 to 800-1,000 per month; built Power BI dashboards; used GA & GSC; managed 10+ websites; executed SEO, email marketing, social media, and affiliate marketing; sole marketer reporting to the Managing Director for 4.5 years.
Marketing Executive at Aspiration Training Ltd
November 1, 2014 - March 1, 2017
Managed PPC campaigns from scratch; localised PPC campaigns; conversion tracking; SEO; direct mail leaflets; mentored a Marketing Apprentice; liaised with affiliates & aggregators; lead generation via SEO & PPC; direct WhatsApp outreach to thousands of potential apprentices; reported to Managing Director.
Marketing Assistant at Infinity Wireless Ltd
April 1, 2013 - October 1, 2014
Managed PPC campaigns with strong ROI; SEO efforts increased international online sales; grew visitors from 5 to 1,000 per day; helped transition data to downloadable format; reported to founder/CEO; supported international sales growth.

Education

BSc (Hons) Computing for Business Degree at Aston University
January 1, 2008 - January 1, 2012
Access to Higher Education Diploma (IT) at South Birmingham College
January 1, 2007 - January 1, 2008
BTEC First Diploma (ICT Practitioners with grade Distinction) at SBC Hall Green College
January 1, 2006 - January 1, 2007
BSc (Hons) Computing for Business Degree at Aston University
January 1, 2008 - January 1, 2012
ACCESS to Higher Education Diploma (IT) at South Birmingham College
January 1, 2007 - January 1, 2008
BTEC First Diploma (ICT Practitioners with grade Distinction) at SBC Hall Green College
January 1, 2006 - January 1, 2007
BSc (Hons) Computing for Business Degree at Aston University
January 1, 2008 - January 1, 2012
ACCESS to Higher Education Diploma (IT) at South Birmingham College
January 1, 2007 - January 1, 2008
BTEC First Diploma (ICT Practitioners with grade Distinction) at SBC Hall Green College
January 1, 2006 - January 1, 2007

Qualifications

Google AdWords Certification
January 1, 2022 - January 4, 2026
Microsoft Certified
January 1, 2022 - January 4, 2026
Bing Certificate
January 1, 2022 - January 4, 2026
Google AdWords Certification
January 1, 2022 - January 4, 2026
Google Certified
January 1, 2022 - January 4, 2026
Microsoft Bing Certificate
January 1, 2022 - January 4, 2026
Google Certified
January 1, 2022 - May 9, 2026
Google AdWords Certification
January 1, 2022 - May 9, 2026
Microsoft Certified
January 1, 2022 - May 9, 2026
Bing Certificate
January 1, 2022 - May 9, 2026

Industry Experience

Software & Internet, Education, Healthcare, Professional Services, Media & Entertainment, Financial Services, Retail