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I love my clients! I manage over 200 client websites daily, ensuring they are updated, well maintained, secure, and fully optimized, while consistently representing each client’s brand and engaging their target audiences. I keep all sites technically up to date with the latest plugins and themes and apply SEO best practices to help them achieve higher rankings across search engines. As a Website Manager & SEO Specialist, I blend client-first collaboration with hands-on design and development expertise. I’m passionate about UX/UI, WordPress, branding, and data-driven optimization, working across teams to deliver cohesive, high-performing digital experiences that drive growth and visibility.…I love my clients! I manage over 200 client websites daily, ensuring they are updated, well maintained, secure, and fully optimized, while consistently representing each client’s brand and engaging their target audiences. I keep all sites technically up to date with the latest plugins and themes and apply SEO best practices to help them achieve higher rankings across search engines. As a Website Manager & SEO Specialist, I blend client-first collaboration with hands-on design and development expertise. I’m passionate about UX/UI, WordPress, branding, and data-driven optimization, working across teams to deliver cohesive, high-performing digital experiences that drive growth and visibility.

Lucinda Scheepers

Web Designer, Web Developer, Project Manager, +2

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I love my clients! I manage over 200 client websites daily, ensuring they are updated, well maintained, secure, and fully optimized, while consistently representing each client’s brand and engaging their target audiences. I keep all sites technically up to date with the latest plugins and themes and apply SEO best practices to help them achieve higher rankings across search engines. As a Website Manager & SEO Specialist, I blend client-first collaboration with hands-on design and development expertise. I’m passionate about UX/UI, WordPress, branding, and data-driven optimization, working across teams to deliver cohesive, high-performing digital experiences that drive growth and visibility.…I love my clients! I manage over 200 client websites daily, ensuring they are updated, well maintained, secure, and fully optimized, while consistently representing each client’s brand and engaging their target audiences. I keep all sites technically up to date with the latest plugins and themes and apply SEO best practices to help them achieve higher rankings across search engines. As a Website Manager & SEO Specialist, I blend client-first collaboration with hands-on design and development expertise. I’m passionate about UX/UI, WordPress, branding, and data-driven optimization, working across teams to deliver cohesive, high-performing digital experiences that drive growth and visibility.

Available to hire

I love my clients! I manage over 200 client websites daily, ensuring they are updated, well maintained, secure, and fully optimized, while consistently representing each client’s brand and engaging their target audiences. I keep all sites technically up to date with the latest plugins and themes and apply SEO best practices to help them achieve higher rankings across search engines.

As a Website Manager & SEO Specialist, I blend client-first collaboration with hands-on design and development expertise. I’m passionate about UX/UI, WordPress, branding, and data-driven optimization, working across teams to deliver cohesive, high-performing digital experiences that drive growth and visibility.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Website Manager & SEO Specialist at Living Data SA (Pty) Ltd – Web Development Agency

January 1, 2016 - Present

Oversee management and optimization of 200+ client websites, ensuring they are regularly updated, secure, and performing optimally. Ensure each site reflects the client’s brand, engages target audiences, and aligns with marketing goals. Conduct regular technical audits, plugin/theme updates, and CMS maintenance, applying SEO best practices to improve rankings. Analyze performance with Google Analytics and other tools to identify opportunities; troubleshoot issues and implement proactive solutions. Collaborate with developers, designers, and content teams to deliver cohesive digital solutions and stay current with industry trends and algorithm changes. Key achievements include maintaining uptime for 200+ sites, boosting organic traffic through SEO, and earning multiple team awards for collaboration and brand excellence.

Web Developer & Designer at Brands 4 Youth (Pty) Ltd – Youth Marketing Agency

January 1, 2013 - December 31, 2015

Designed and developed responsive websites using WordPress, Shopify, WooCommerce, and other CMS platforms. Planned, collaborated on, and executed hundreds of website designs from mockups to live sites. Created and customized themes and plugins, developed custom layouts with HTML, CSS, JavaScript, and PHP, and ensured cross‑browser compatibility and clean code. Managed MySQL databases and WHM cloud servers, implemented SSL and cybersecurity best practices, and integrated SEO and Google Analytics tracking. Regularly updated sites, performed technical audits, and produced UX/UI improvements. Utilized design tools (Photoshop, Illustrator, Figma) and managed email campaigns (Mailchimp) with performance reporting. Key achievements include delivering over 100 customized websites and significantly improving client satisfaction and site performance.

Digital Marketeer at HDI Youth Marketeers (Pty) Ltd – Digital Marketing Agency

August 1, 2004 - December 31, 2012

Created and executed multi‑channel digital marketing campaigns across social media, email, web, and display. Planned and managed face-to-face marketing initiatives, experiential roadshows, and on-site activations. Maintained and grew the company’s brand presence across channels, measured performance with analytics tools, and optimized campaigns for ROI. Collaborated with internal teams to produce marketing assets, landing pages, and content aligned with brand objectives; managed marketing databases and personalized campaigns. Implemented SEO and SEM strategies to increase visibility and drive targeted traffic. Stayed current with industry trends and tools to maintain a competitive edge. Key achievements include increased brand visibility and engagement and successful roadshow campaigns.