Phani Kumar Boddupalli

Freelance Web Developer & Digital Marketing Specialist at Popular Tech

Designed and developed premium e-commerce websites for outdoor gear brands, implementing responsive designs that increased mobile conversion rates by 35%. Integrated secure payment gateways and optimized checkout flows, reducing cart abandonment by 28% across client projects. Executed comprehensive digital marketing strategies across Instagram, Facebook, and X, growing social media engagement by 45% for tactical gear clients. Developed and managed content calendars for high-end fashion brands, increasing brand awareness and driving 22% higher website traffic through targeted campaigns.

Frontend Developer & UI/UX Specialist at Popular Tech

Created visually striking, user-friendly interfaces for premium outdoor equipment retailers, improving user experience scores by 40%. Implemented advanced CMS platforms for hunting gear companies, enabling clients to manage content efficiently while maintaining brand consistency. Optimized website performance across devices, achieving 99.9% uptime and reducing page load times by 30% for e-commerce platforms. Developed analytics dashboards using Google Analytics and custom tracking, providing stakeholders with actionable insights that informed marketing strategy adjustments.

Software Development Engineer at Popular Tech

Developed and maintained scalable web applications using Node.js and React.js, implementing modular code that improved maintainability by 40%. Designed and optimized backend APIs for cloud-based services, reducing API response times by 30% through query optimization and caching strategies. Troubleshot and resolved production issues in cloud-based systems, achieving 99.9% service availability for critical healthcare applications. Collaborated with distributed team members in code reviews and architectural planning.

Frontend Developer at Popular Tech

Built interactive web and mobile dashboard solutions using React.js and responsive CSS frameworks, boosting data visualization performance by 35%. Implemented component-based architecture for enterprise applications, accelerating frontend development cycles by 40% through reusable UI libraries. Participated in technical discussions to shape frontend decisions and ensured cross-platform compatibility. Wrote production-ready code following team standards and Git.

Back End Developer at MyEdMaster

Architected scalable backend functionality for high-frequency workout tracking and analytics using Node.js, TypeScript, Express.js, MongoDB, Redis, and AWS S3. Implemented centralized request validation and error-handling middleware to improve REST API reliability by 25%. Optimized MongoDB query patterns and indexing to reduce activity-history API latency from 450ms to 250ms. Designed an AWS S3 pre-signed URL upload pipeline to enable secure media uploads and reduce backend processing overhead. Defined structured API contracts and payload schemas to ensure consistent data flow with React frontends. Collaborated with frontend team remotely to align contracts and drive reliable integrations.

Student Assistant | Software Focus at George Washington University

Optimized internal campus dining management software by enhancing meal plan processing and operational reporting using JavaScript, REST APIs, and SQL services. Cut manual data formatting by 30% through Python (Pandas) and Node.js automation scripts. Increased reporting pipeline efficiency by 25% by restructuring PostgreSQL datasets and optimizing data extraction for weekly operational reports. Assisted with rollout validation and troubleshooting, minimizing downtime during platform upgrades while following best practices.

Software Development Intern (SDE Intern) at Popular Tech

Developed a Doctor Appointment Booking REST API with Node.js, Express.js, and MongoDB, cutting average response times by 30%. Implemented role-based access control with JWT for 10,000+ users and integrated AWS S3 for secure, scalable storage of patient reports with 99.9% availability. Optimized MongoDB queries for faster data retrieval and improved backend performance.