I'm Louise Mora, a Creative Director with 20 years' experience building brands across hospitality, wellness, healthcare, finance and consumer sectors. For the past decade I've worked as a senior freelance creative for leading agencies and independent clients, and for the last two years I have run my own branding agency, Brand Folk. I specialise in end-to-end brand building, from strategy and creative development through to identity design, digital delivery and implementation. I'm a confident, empathetic leader, experienced in managing designers, contractors and client stakeholders while delivering thoughtful, high-quality creative work. I lead end-to-end rebrands, craft brand identities and multi-channel campaigns, facilitate strategy workshops and assemble flexible creative teams to deliver on time and within budget.…

Louise Mora

PRO

I'm Louise Mora, a Creative Director with 20 years' experience building brands across hospitality, wellness, healthcare, finance and consumer sectors. For the past decade I've worked as a senior freelance creative for leading agencies and independent clients, and for the last two years I have run my own branding agency, Brand Folk. I specialise in end-to-end brand building, from strategy and creative development through to identity design, digital delivery and implementation. I'm a confident, empathetic leader, experienced in managing designers, contractors and client stakeholders while delivering thoughtful, high-quality creative work. I lead end-to-end rebrands, craft brand identities and multi-channel campaigns, facilitate strategy workshops and assemble flexible creative teams to deliver on time and within budget.…

Available to hire

I’m Louise Mora, a Creative Director with 20 years’ experience building brands across hospitality, wellness, healthcare, finance and consumer sectors. For the past decade I’ve worked as a senior freelance creative for leading agencies and independent clients, and for the last two years I have run my own branding agency, Brand Folk. I specialise in end-to-end brand building, from strategy and creative development through to identity design, digital delivery and implementation.

I’m a confident, empathetic leader, experienced in managing designers, contractors and client stakeholders while delivering thoughtful, high-quality creative work. I lead end-to-end rebrands, craft brand identities and multi-channel campaigns, facilitate strategy workshops and assemble flexible creative teams to deliver on time and within budget.

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Language

English
Fluent

Work Experience

Founder/Creative Director at Brand Folk
January 1, 2022 - Present
Founder and Creative Director at Brand Folk. Responsible for creative direction from concept to delivery across all branding projects. Lead strategy workshops (vision, values, audiences, positioning) and manage designers, contractors, photographers and developers to deliver high-quality work. Oversee client relationships, presentations and stakeholder communications, and design complete brand systems, guidelines, campaigns and website layouts. Ensure strategic alignment and consistent creative quality across hospitality, wellness, healthcare, consumer and creative sectors.
Senior Freelance Creative / Creative Lead at Self-employed / Freelance
January 1, 2015 - January 1, 2022
Led end-to-end brand identity projects, campaigns and digital design for agencies and direct clients. Provided strategic input and concept creation for rebrands and pitches; collaborated with cross-functional teams (CDs, copywriters, PMs, strategists); presented creative rationale and guided client decision-making; supported agencies during peak periods, pitches and intensive project phases.
Senior Creative at Havas Lynx
January 1, 2003 - January 1, 2015
Lead brand identity projects, campaigns and digital creative. Provided strategic input and concept development for rebrands and pitches; collaborated with cross-functional teams (CDs, copywriters, PMs, strategists); presented creative rationale and guided decision-making; directed photography and video production, and commissioned illustrators; managed large-scale design projects from concept through to production; delivered consistently high design standards, with a strong focus on typography and craft.
Junior Designer at Race International
January 1, 2002 - September 1, 2002
Lead brand identity projects and campaigns; contributed to digital creative and marketing collateral from concept through production; developed strong conceptual, layout and time-management skills while supporting senior team members.
Part-time Lecturer at Shillington College
January 1, 2015 - January 1, 2017
Taught design principles, typography, visual identity and layout. Mentored students, delivered critiques and supported the development of high-quality portfolios.
Senior Freelance Creative / Creative Lead at Independent / Freelance
January 1, 2015 - January 1, 2022
Provided senior-level creative direction across branding, campaigns and digital design for hospitality, wellness and healthcare accounts; led concept development, workshops and client presentations; mentored designers; supported pitches.

Education

BA (Hons) Graphic Design at University of Salford
January 1, 1998 - January 1, 2001
BTEC National Diploma at Mid Cheshire College
January 1, 1996 - January 1, 1998
GCSEs at Whitby High School
January 1, 1991 - January 1, 1996
BA (Hons) Graphic Design 2:1 at University of Salford
January 1, 1998 - January 1, 2001
BTEC National Diploma at Mid Cheshire College
January 1, 1996 - January 1, 1998
GCSEs (9 subjects A–C) at Whitby High School
January 1, 1991 - January 1, 1996
BA (Hons) Graphic Design at University of Salford
January 1, 1998 - January 1, 2001
BTEC National Diploma at Mid Cheshire College
January 1, 1996 - January 1, 1998
GCSEs at Whitby High School
January 1, 1991 - January 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Healthcare, Life Sciences, Financial Services, Education, Media & Entertainment, Professional Services, Consumer Goods
    paper Louise Mora — Portfolio
    My portfolio provides a range of brand and digital design projects, covering identity creation, web design, campaigns and scalable design systems. Translating strategy into flexible, multi-channel creative, building brands with personality that are clear, usable and designed to grow. The following projects include: Potyque — A premium CBD wellness brand I launched end-to-end, defining strategy, visual identity, photography direction, web design and digital templates for a calm, credible, beauty-inspired consumer experience. Listo Burrito — A bold, illustrated, multi-site hospitality rebrand supported by bespoke character assets, stylised photography and a flexible identity system built to deliver consistency with personality across environments and digital touch-points. EC (Event Concept) — A concept-led events brand direction developed with a strategic partner, shaping positioning and a future-focused identity that balances reliability with standout creative expression. Layershift — A cloud hosting brand repositioned with a seamless, flowing visual system, creating a confident, supportive identity and template-based assets to scale across web and marketing collateral. For additional work examples please visit https://www.twine.net/signin…