Available to hire
I’m a results-driven Digital Marketing Manager with 4+ years of experience in lead generation, brand awareness, and social media strategy, and more than 20 years of expertise in video content production. I’ve consistently boosted sales and achieved an 85% ROI through data-driven campaigns, and I thrive on turning insights into high-impact digital strategies that accelerate growth for SMEs and larger brands.
I excel at crafting and executing cross-channel campaigns—from paid ads to organic social and video content—and I enjoy collaborating with cross-functional teams to deliver measurable outcomes. I’m eager to bring my creativity, analytical mindset, and hands-on video production experience to a challenging new role.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Senior Executive at Rexults Clinic / Rexults Aesthetics
July 1, 2024 - PresentOptimized Facebook & Instagram Ad campaigns, delivering a 25% increase in conversion rates and 30% overall campaign effectiveness. Managed lead campaigns with data-driven retargeting, achieving an 85% ROI within 40 days. Conducted A/B testing on creative content, boosting engagement by 20% and conversions by 15%. Produced high-quality brand videos and photography for clinic services, contributing to a 10% rise in social media engagement. Created landing pages for ad campaigns and provided performance insights to stakeholders.
Digital Marketing Manager at Donna Beauty / HGS Hair Solutions
July 1, 2023 - June 30, 2024Led the overall digital marketing strategy, increasing campaign effectiveness and aligning initiatives with business goals. Implemented daily optimizations across Facebook and Google Ads to boost lead generation by 25%. Spearheaded retargeting and open targeting initiatives to improve conversions. Conducted weekly creative testing across two brands and produced all ad creatives. Managed client reporting and ensured continuous ad account activity while addressing disapprovals promptly. Re-targeted untapped leads to contribute a 2% lift in sales.
Digital Marketing Manager at InnoE Holding Pte Ltd
January 1, 2023 - June 30, 2023Developed comprehensive digital marketing strategies for agency clients, aligning content pillars with brand communications and achieving a 20% increase in customer engagement. Conducted weekly A/B tests on creative content for 10 client accounts, boosting engagement by 25% and driving a 15% ROI improvement. Monitored performance using Google Analytics and Facebook Insights, improving overall campaign performance by 20%. Created a unified social media strategy and redesigned branding guidelines to increase consistency and engagement by 15%.
Digital Marketing Specialist at Part Tea International Pte Ltd
January 1, 2022 - December 31, 2022Developed and executed advertising plans across search, display, and social, contributing to a 15% follower growth (9.1K). Led online and offline campaigns that raised brand awareness by 20% and boosted membership sign-ups by 10%. Implemented and optimized ads across Facebook, SEM, YouTube, GDN, and SEO, achieving 1,600 new membership sign-ups per month (5% above target). Managed SEM/PPC campaigns across Google, increasing paid search traffic by 10% and improving overall ROI by 15%. Planned live-streaming events with influencers 王雷 and 李国煌, increasing sign-ups by 10%. Created monthly promotions and collaborated with designers to improve click-through rates by 15%.
Digital Marketing Executive at NPE Prints Communications Pte Ltd / Commercial Printing
January 1, 2021 - December 31, 2021Prepared advertising plans for search, display, video, and social; drove leads through Facebook, SEM, YouTube, GDN, and SEO. Delivered monthly warm leads from Google SEM and Facebook Marketing. Achieved 100K website traffic, 75,000+ video views, 10K+ engagements, and 200 leads per month. Produced one YouTube video per month, collaborating with a creative team on product shoots and editing. Analyzed and optimized campaigns to generate SEM reports and maintain strong ROI.
Digital Marketing Specialist at Par Tea International Pte Ltd
January 1, 2022 - December 1, 2022Developed and executed advertising plans for search, display, and social campaigns, contributing to follower growth (9.1K) and 1,600 new membership sign-ups per month (5% above target). Managed campaigns across Facebook, SEM, YouTube, GDN, and SEO; organized live streams with influencers and produced monthly promotions to boost CTRs. Built and optimized landing pages for ad campaigns and coordinated weekly team meetings; collaborated with shop and sales teams to drive promotions.
Digital Marketing Executive at Par Tea International Pte Ltd
January 1, 2022 - December 31, 2022Developed advertising plans for search, display, and social media; led online and offline campaigns, contributing to follower growth and increased brand awareness. Executed online ads across Facebook, SEM, YouTube, GDN, and SEO, achieving 1,600 new membership sign-ups per month (5% above target). Managed campaigns, including live-stream events with influencers, promotions, and landing pages, driving lead conversions and sign-ups. Regularly monitored performance and ensured alignment with business objectives.
Digital Marketing Manager at Par Tea International Pte Ltd
January 1, 2022 - December 31, 2022Developed online/offline advertising campaigns; achieved 15% follower growth (9.1K); drove 1,600 new membership sign-ups per month; organized influencer live streams; built landing pages for campaigns.
Education
SkillsFuture Career Transition Programme (STCP) at NTUC Learning Hub
July 1, 2024 - December 31, 2024Skills Future Career Transition Programme (STCP) at NTUC Learning Hub
July 1, 2024 - December 1, 2024Certification in Video Marketing at TI VI (Training Vision Institute of Singapore / Digital Marketing Institute)
September 1, 2020 - September 1, 2020Certification in Video for Brands at Ngee Ann Polytechnic
September 1, 2020 - September 1, 2020Alibaba Content Marketing Program - Live Streaming at Singapore Polytechnic
October 1, 2020 - January 8, 2026SkillsFuture Career Transition Programme (STCP) at NTUC Learning Hub
July 1, 2024 - December 1, 2024Certification in Video Marketing at TVI (Training Vision Institute of Singapore / Digital Marketing Institute)
September 1, 2020 - January 8, 2026Certification in Video for Brands at Ngee Ann Polytechnic
October 1, 2020 - January 8, 2026Alibaba Content Marketing Program - Live Streaming at Singapore Polytechnic
January 1, 2021 - January 8, 2026SkillsFuture Career Transition Programme (STCP) at NTUC LearningHub
July 1, 2024 - December 1, 2024Certification in Video Marketing at TVI (Training Vision Institute of Singapore / Digital Marketing Institute)
September 1, 2020 - September 1, 2020Certification in Video for Brands at Ngee Ann Polytechnic
October 1, 2020 - October 1, 2020Alibaba Content Marketing Program - Live Streaming at Singapore Polytechnic
January 1, 2021 - January 1, 2021Alibaba Content Marketing Program - Live Streaming at Singapore Polytechnic
January 1, 2021 - January 1, 2021Skills Future Career Transition Programme (STCP) at NTUC Learning Hub
July 1, 2024 - December 1, 2024SkillsFuture Career Transition Programme (STCP) at NTUC Learning Hub
July 1, 2024 - December 1, 2024Certification in Video Marketing at TVI (Training Vision Institute of Singapore) / Digital Marketing Institute
January 11, 2030 - September 1, 2020Certification in Video for Brands at Ngee Ann Polytechnic
January 11, 2030 - October 1, 2020Alibaba Content Marketing Program – Live Streaming at Singapore Polytechnic
January 11, 2030 - January 1, 2021Skills Future Career Transition Programme (STCP) at NTUC Learning Hub
July 1, 2024 - December 1, 2024TVI Certification in Video Marketing at Training Vision Institute of Singapore / Digital Marketing Institute
September 1, 2020 - September 1, 2020Certification in Video for Brands at Ngee Ann Polytechnic
October 1, 2020 - October 1, 2020Alibaba Content Marketing Program - Live Streaming at Singapore Polytechnic
January 1, 2021 - January 12, 2026Qualifications
Professional Diploma in Digital Marketing and Campaign Strategy
December 1, 2020 - January 8, 2026TVI Certification in Video Marketing
September 1, 2020 - January 8, 2026Ngee Ann Polytechnic Certification in Video for Brands
October 1, 2020 - January 8, 2026Singapore Polytechnic Alibaba Content Marketing Program - Live Streaming
January 1, 2021 - January 8, 2026Google Ads Certified
January 11, 2030 - January 8, 2026Facebook Ads Manager Certified
January 11, 2030 - January 8, 2026HubSpot Certified
January 11, 2030 - January 8, 2026GA4 Certified
January 11, 2030 - January 8, 2026SEO Best Practice Certified
January 11, 2030 - January 8, 2026Inbound Marketing Certified
January 11, 2030 - January 8, 2026Alibaba Content Marketing Program - Live Streaming
January 1, 2021 - January 8, 2026AI Tools for Creative & Marketing
January 11, 2030 - January 8, 2026Professional Diploma in Digital Marketing and Campaign Strategy
January 11, 2030 - January 8, 2026Google Ads Certification
January 11, 2030 - January 8, 2026Facebook Ads Manager Certification
January 11, 2030 - January 8, 2026HubSpot Certification
January 11, 2030 - January 8, 2026Google Analytics 4 (GA4) Certification
January 11, 2030 - January 8, 2026Google Tag Manager (GTM) Certification
January 11, 2030 - January 8, 2026SEO Best Practice Certification
January 11, 2030 - January 8, 2026GoHighLevel – Sales Funnel & Landing Page Building
January 11, 2030 - January 8, 2026Video Marketing Certification
September 1, 2020 - September 1, 2020Video for Brands Certification
September 1, 2020 - September 1, 2020Professional Diploma in Digital Marketing and Campaign Strategy
December 1, 2020 - January 8, 2026Google Ads Certified
January 11, 2030 - January 8, 2026Facebook Ads Manager Certified
January 11, 2030 - January 8, 2026HubSpot Certified
January 11, 2030 - January 8, 2026GA4 Certified
January 11, 2030 - January 8, 2026Google Tag Manager Certified
January 11, 2030 - January 8, 2026SEO Best Practice Certified
January 11, 2030 - January 8, 2026Inbound Marketing Certified
January 11, 2030 - January 8, 2026AI Tools for Creative & Marketing Certified
January 11, 2030 - January 8, 2026AI Tools for Content Professional
January 11, 2030 - January 8, 2026TVI Certification in Video Marketing
September 1, 2020 - January 8, 2026Ngee Ann Polytechnic Certification in Video for Brands
October 1, 2020 - January 8, 2026Alibaba Content Marketing Program - Live Streaming
January 1, 2021 - January 8, 2026Professional Diploma in Digital Marketing and Campaign Strategy
January 11, 2030 - December 1, 2020SkillsFuture Career Transition Programme (STCP)
July 1, 2024 - December 1, 2024Certification in Video Marketing
September 1, 2020 - September 1, 2020Certification in Video for Brands
October 1, 2020 - October 1, 2020Alibaba Content Marketing Program - Live Streaming
January 1, 2021 - January 1, 2021Professional Diploma in Digital Marketing and Campaign Strategy
January 11, 2030 - December 1, 2020TVI Certification in Video Marketing
September 1, 2020 - September 1, 2020Ngee Ann Polytechnic Certification in Video for Brands
October 1, 2020 - October 1, 2020Google Ads Certification
January 11, 2030 - January 8, 2026Facebook Ads Manager Certification
January 11, 2030 - January 8, 2026HubSpot Certification
January 11, 2030 - January 8, 2026GA4 Certification
January 11, 2030 - January 8, 2026SEO Best Practice Certification
January 11, 2030 - January 8, 2026Inbound Marketing Certification
January 11, 2030 - January 8, 2026AI Tools for Creative & Marketing Certification
January 11, 2030 - January 8, 2026AI Tools for Content Professional Certification
January 11, 2030 - January 8, 2026Skills Future Career Transition Programme (STCP)
July 1, 2024 - December 1, 2024Professional Diploma in Digital Marketing and Campaign Strategy
January 11, 2030 - December 1, 2020Google Ads Certified
January 11, 2030 - January 8, 2026Facebook Ads Manager Certified
January 11, 2030 - January 8, 2026HubSpot Certified
January 11, 2030 - January 8, 2026GA4 Certified
January 11, 2030 - January 8, 2026Google Tag Manager (GTM) Certified
January 11, 2030 - January 8, 2026SEO Best Practice Certified
January 11, 2030 - January 8, 2026Inbound Marketing Certified
January 11, 2030 - January 8, 2026AI Tools for Creative & Marketing Certified
January 11, 2030 - January 8, 2026AI Tools for Content Professional Certified
January 11, 2030 - January 8, 2026Professional Diploma in Digital Marketing and Campaign Strategy
January 11, 2030 - December 1, 2020Google Ads Certification
January 11, 2030 - January 12, 2026Facebook Ads Manager Certification
January 11, 2030 - January 12, 2026HubSpot Certification
January 11, 2030 - January 12, 2026GA4 Certification
January 11, 2030 - January 12, 2026Google Tag Manager Certification
January 11, 2030 - January 12, 2026Facebook Pixel Certification
January 11, 2030 - January 12, 2026SEO Best Practice Certification
January 11, 2030 - January 12, 2026Inbound Marketing Certification
January 11, 2030 - January 12, 2026AI Tools for Creative & Marketing Certification
January 11, 2030 - January 12, 2026AI Tools for Content Professional Certification
January 11, 2030 - January 12, 2026TVI Certification in Video Marketing
September 1, 2020 - September 1, 2020Video for Brands Certification
October 1, 2020 - October 1, 2020Alibaba Content Marketing Program - Live Streaming
January 1, 2021 - January 12, 2026Skills Future Career Transition Programme (STCP)
July 1, 2024 - December 1, 2024Industry Experience
Healthcare, Media & Entertainment, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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