Hi, I'm Aparna, a digital marketing manager with 8+ years of B2B marketing experience, specializing in SEO, PPC, content marketing, Google Ads, LinkedIn Ads, and lead generation. I help brands establish themselves as industry thought leaders by developing and executing data-driven marketing strategies. I’m proficient with GA/GA4, GTM, CRM platforms and marketing automation tools to track KPIs and optimize campaigns. I love creating impactful content, managing paid campaigns, and collaborating with cross-functional teams to align marketing with business objectives. I'm strong in project management, communication, and leadership.

Hi, I'm Aparna, a digital marketing manager with 8+ years of B2B marketing experience, specializing in SEO, PPC, content marketing, Google Ads, LinkedIn Ads, and lead generation. I help brands establish themselves as industry thought leaders by developing and executing data-driven marketing strategies. I’m proficient with GA/GA4, GTM, CRM platforms and marketing automation tools to track KPIs and optimize campaigns. I love creating impactful content, managing paid campaigns, and collaborating with cross-functional teams to align marketing with business objectives. I'm strong in project management, communication, and leadership.

Available to hire

Hi, I’m Aparna, a digital marketing manager with 8+ years of B2B marketing experience, specializing in SEO, PPC, content marketing, Google Ads, LinkedIn Ads, and lead generation. I help brands establish themselves as industry thought leaders by developing and executing data-driven marketing strategies.

I’m proficient with GA/GA4, GTM, CRM platforms and marketing automation tools to track KPIs and optimize campaigns. I love creating impactful content, managing paid campaigns, and collaborating with cross-functional teams to align marketing with business objectives. I’m strong in project management, communication, and leadership.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Manager at Oberoi's Education Link
February 1, 2020 - January 1, 2026
Led digital marketing strategies to increase brand awareness and lead generation. Tracked KPIs using GA & GTM to optimize performance. Managed content, paid campaigns, CRM automation, and events.
Digital Marketing Executive at Kak Infotech Pvt Ltd
January 1, 2018 - February 1, 2020
Implemented SEO strategies and Google Analytics tracking. Managed WordPress sites, social media, ads, and email campaigns.
SEO Executive at Hi-tech Cloud Technologies Pvt Ltd
December 1, 2016 - December 1, 2017
Executed on-page and off-page SEO strategies. Tracked performance using Google Analytics.

Education

B.Tech (Computer Science Engineering) at Laxmi Devi Institute of Engineering & Technology
January 11, 2030 - January 1, 2016
B.Tech (CSE) at Laxmi Devi Institute Of Engineering & Technology
January 1, 2016 - January 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Media & Entertainment