I’m Anne Lee, a Senior Product & Brand Designer with 9+ years of experience owning end-to-end consumer experiences across product, growth, and brand. I thrive at 0→1 and 0→100 initiatives, translating ambiguous business and user problems into scalable, high-impact solutions used by millions. I partner closely with founders, product leaders, and engineers to define strategy, scope, and execution, delivering cohesive product, brand, and visual systems across web and mobile. My work spans early-stage startups to global brands, with a track record of defining visual language, building design systems, and leading cross-functional craft. I’m known for strong product judgment, collaborative leadership, and turning complex challenges into actionable design that supports business goals.…

Anne Lee

I’m Anne Lee, a Senior Product & Brand Designer with 9+ years of experience owning end-to-end consumer experiences across product, growth, and brand. I thrive at 0→1 and 0→100 initiatives, translating ambiguous business and user problems into scalable, high-impact solutions used by millions. I partner closely with founders, product leaders, and engineers to define strategy, scope, and execution, delivering cohesive product, brand, and visual systems across web and mobile. My work spans early-stage startups to global brands, with a track record of defining visual language, building design systems, and leading cross-functional craft. I’m known for strong product judgment, collaborative leadership, and turning complex challenges into actionable design that supports business goals.…

Available to hire

I’m Anne Lee, a Senior Product & Brand Designer with 9+ years of experience owning end-to-end consumer experiences across product, growth, and brand. I thrive at 0→1 and 0→100 initiatives, translating ambiguous business and user problems into scalable, high-impact solutions used by millions. I partner closely with founders, product leaders, and engineers to define strategy, scope, and execution, delivering cohesive product, brand, and visual systems across web and mobile.

My work spans early-stage startups to global brands, with a track record of defining visual language, building design systems, and leading cross-functional craft. I’m known for strong product judgment, collaborative leadership, and turning complex challenges into actionable design that supports business goals.

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Language

English
Fluent

Work Experience

Senior Designer, Brand at Kettle
May 1, 2021 - December 1, 2021
Returned to Kettle to drive continued consumer-facing campaigns and brand initiatives, expanding digital-first creative and visual systems across multiple platforms; collaborated with strategists, copywriters, producers, and stakeholders to deliver scalable brand experiences.
Senior Designer (Brand) at Kettle, Remote + NYC
May 1, 2021 - December 1, 2021
Led design on campaigns for Nike Women, Apple, Glossier, and L’Oréal. Designed digital-first brand assets across social, web, and in-store environments. Led brand creation for a top YouTube female gamer influencer, defining visual language and tone. Collaborated with strategists, copywriters, producers, and creative teams; produced pitch deck visuals.
Senior Designer (Brand) at Kettle
May 1, 2021 - December 1, 2021
Lead design on campaigns for Nike Women, Apple, Glossier, and L’Oréal. Designed digital-first brand assets across social, web, and in-store. Led brand creation for a top YouTube female gamer influencer, defining visual language and tone. Collaborated with strategists, copywriters, producers, and creatives. Created pitch deck designs.
Senior Designer, Brand at Kettle
June 1, 2019 - October 1, 2019
Owned end-to-end design direction for consumer-facing campaigns and brand initiatives, collaborating closely with strategists, copywriters, producers, and stakeholders to deliver scalable digital-first creative. Led design for campaigns across Nike Women, Apple, Glossier, and L’Oréal, defining visual systems and digital-first experiences aligned with brand strategy. Created a new brand identity for a top-earning female YouTube/Twitch streamer, translating marketing goals into actionable deliverables across social, web, and in-store touchpoints. Produced pitch-ready decks for stakeholder alignment.
Senior Designer, Product at AKQA
April 1, 2019 - June 1, 2019
Rejoined AKQA to contribute to multiple workstreams with senior-level product judgment, ensuring design intent, accessibility, and pixel-level quality across distributed teams during a rapid delivery cycle.
Senior Designer, Product at AKQA
July 1, 2017 - October 1, 2018
Led end-to-end product design for Verizon’s consumer mobile app, shaping core user flows and scalable UI systems used by millions; balanced strict regulatory requirements with usability and craft; extended design system standards and collaborated cross-functionally to define scope and priorities.
Senior Designer (Product & Digital) at AKQA
July 1, 2017 - June 1, 2019
Shipped consumer digital experiences for global brands. Produced product design for Verizon’s consumer mobile app. Contributed to global digital campaigns (Fallout / Microsoft/Xenimax). Partnered closely with product managers, engineers, and creative teams.
Independent — Brand / Product / Digital (Contract Work) at Independent
January 1, 2017 - Present
Partner with early-stage startups and global companies to build distinctive consumer-facing brands and digital products from the ground up. Led branding, design systems, and digital experiences across web, mobile, and social platforms; delivered brand campaigns and product design for multiple clients.
Brand / Product / Digital Designer (Contract) at Independent
January 1, 2017 - Present
Partner with early-stage startups and global companies to build distinctive, consumer-facing brands and digital products from the ground up. Branding for startups including a data platform now valued at $5B+, and built a second-hand fashion e-commerce marketplace (Kettle, Remote + NYC).
Product Designer, Early Team at Casper
August 1, 2015 - July 1, 2017
Founded the early product design foundations, iterating checkout flows and core product interactions to balance usability and business goals; prototyped a mobile app experience, conducted in-person user testing to inform product and marketing decisions, and created/maintained visual assets for campaigns.
Junior → Senior Designer (Product & Digital) at Casper
August 1, 2015 - July 1, 2017
Early foundation in consumer e-commerce and user-centered design. Worked on Casper’s e-commerce platform during rapid growth. Assisted in designing digital marketing and site experiences. Conducted in-person user testing and usability research to inform design.
Senior Product & Brand Designer at Independent
January 1, 2015 - Present
I partner directly with founders, product leaders, and engineers to own end-to-end product, brand, and digital design engagements for early-stage startups and global companies, translating ambiguous business and user problems into scalable, high-impact solutions. Key projects include 2023–Present: 0→1 design and build of a full-stack secondhand fashion e-commerce marketplace; 2018–2024: motion and digital creative for Sony Music Entertainment; 2015: led early brand identity for Cockroach Labs during rapid scale.

Education

BFA, Graphic Design at Maryland Institute College of Art
September 1, 2010 - June 1, 2014
BFA at Maryland Institute College of Art (MICA)
January 11, 2030 - February 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Other, Consumer Goods, Telecommunications