Over the past 3 years, I’ve built strong expertise in digital marketing, with hands-on experience managing and optimizing Google Ads campaigns such as Search, Youtube, Display, Pmax and Facebook. I work confidently with tools such as Google Tag Manager, Google Analytics, and Looker Studio to track performance, refine targeting, and deliver clear, data-driven insights through monthly reporting.

Queyla Ferreira Loiola

Over the past 3 years, I’ve built strong expertise in digital marketing, with hands-on experience managing and optimizing Google Ads campaigns such as Search, Youtube, Display, Pmax and Facebook. I work confidently with tools such as Google Tag Manager, Google Analytics, and Looker Studio to track performance, refine targeting, and deliver clear, data-driven insights through monthly reporting.

Available to hire

Over the past 3 years, I’ve built strong expertise in digital marketing, with hands-on experience managing and optimizing Google Ads campaigns such as Search, Youtube, Display, Pmax and Facebook. I work confidently with tools such as Google Tag Manager, Google Analytics, and Looker Studio to track performance, refine targeting, and deliver clear, data-driven insights through monthly reporting.

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Language

English
Fluent

Work Experience

Marketing Automation Campaign Manager at N3 Hub
July 1, 2025 - January 1, 2026
Lead the end-to-end execution of automated lifecycle, CRM, and EDM campaigns usingAdobe Campaign, ensuring timely delivery from client briefing to deployment. Collaborated with stakeholders to design and implement data-driven workflows that drive engagement and conversion. Built, tested and optimized multi-channel campaigns (email, push, in-app) using HTML, CSS, and JavaScript to deliver responsive and personalized content. Executed advanced workflow automation and data segmentation for personalized, trigger-based communications across the customer lifecycle. Ensured QA-tested functionality and flawless delivery across devices; provided strategic guidance on marketing automation and lifecycle marketing best practices; analyzed campaign results to identify optimisation opportunities and inform data-driven decisions. Maintained data integrity, privacy compliance (GDPR/CCPA), and campaign security.
Marketing Automation Analyst at 2degrees
June 1, 2023 - June 1, 2025
Created and managed SMS and email campaigns on UNICA and Braze. Wrote SQL queries for data retrieval and manipulation. Leveraged qualitative and quantitative data to derive customer insights, driving growth and retention activities. Collaborated with internal stakeholders to define campaign briefs and ensure timely build and delivery of campaigns. Supported campaign performance evaluation and optimisation through extensive testing and analysis. Maintained strong stakeholder relationships with Care, Consumer, Business, Sales, and Data teams. Assisted data teams in developing accurate data feeds to support the business. Interpreted data for broader audiences.
Digital Campaign Manager at NZME
June 1, 2022 - June 1, 2023
Created and managed Google Ads and Facebook campaigns, ensuring optimal performance through ongoing monitoring, optimization, and reporting. Performed daily campaign activities including bid management, budget allocation, and testing. Used Google Tag Manager for tracking and ensured accurate conversion data. Contributed to digital performance marketing strategies, including roadmaps, test plans, and risk-benefit analyses. Analyzed results with internal reporting tools and third-party data; produced monthly performance reports with Google Analytics and Looker Studio; communicated findings to clients and internal teams.
Sales & Digital Marketing Coordinator at Jetski Junk Store Parts Supply
November 1, 2020 - June 1, 2022
Provided exceptional customer service, processed sales orders, payments, and invoices. Maintained accurate databases; answered inquiries; managed inventory forecasting; coordinated with suppliers for product availability. Managed Trade Me platform promotions and social media channels; oversaw website maintenance with IT; arranged freight to ensure timely deliveries.
Sales Administrative Assistant at AGB Stone
June 1, 2019 - March 1, 2020
Streamlined documentation processes to reduce quote delays and follow-ups. Improved stock management by identifying shortages and coordinating with suppliers. Processed sales orders and invoices; supported showroom customers with product selection; maintained data records and documentation; monitored stock levels and liaised with production and suppliers.
Customer Service – Key Accounts at Sealed Air
January 1, 2013 - September 1, 2015
Delivered high-quality customer service to key accounts, advised dealers with product specifications and pricing, maintained CRM data accuracy, processed sales orders and invoices, monitored stock levels, coordinated with production for on-time delivery, and coordinated freight for timely shipments.
Sales & Digital Marketing Coordinator at Jetski Junk
November 1, 2020 - June 1, 2022
Deliver exceptional customer service, process sales orders and invoices, and maintain accurate data records. Manage inventory forecasting, stock levels, and supplier coordination. Set up and manage Trade Me presence to promote products, expand reach, and boost sales. Collaborate with IT on website improvements and manage social media channels; coordinate freight for timely deliveries.

Education

Diploma in Brand Management at Alpha Institute Educational New Zealand
January 11, 2030 - January 1, 2020
Bachelor's degree in Business Management at Unifia Amparo University, São Paulo, Brazil
January 1, 2010 - January 1, 2013
Diploma in Brand Management at Alpha Institute Educational New Zealand
January 1, 2020 - January 15, 2026
Bachelor’s degree in Business Management at Unifia Amparo University, São Paulo, Brazil
January 1, 2010 - January 1, 2013
Diploma in Brand Management at Alpha Institute Educational New Zealand
January 1, 2020 - February 10, 2026
Bachelor’s degree in Business Management at Unifia Amparo University São Paulo - Brazil
January 1, 2010 - December 31, 2013

Qualifications

Google Ads Search and Display Certification
January 11, 2030 - January 15, 2026
Facebook Meta Certification
January 11, 2030 - January 15, 2026
Introduction to SQL
January 11, 2030 - January 15, 2026
Introduction to HTML & JavaScript
January 11, 2030 - January 15, 2026
Google Ads Search and Display Certification
January 11, 2030 - January 15, 2026
Facebook Meta Certification
January 11, 2030 - January 15, 2026
Google Ads Search and Display Certification
January 11, 2030 - February 10, 2026
Facebook Meta Certification
January 11, 2030 - February 10, 2026
Introduction to SQL
January 11, 2030 - February 10, 2026
Introduction to HTML & Java Script
January 11, 2030 - February 10, 2026

Industry Experience

Media & Entertainment, Telecommunications, Software & Internet, Professional Services, Retail