Marketing Data Analyst at Hexaware Technologies

Led market research and competitive analyses, identified content gaps, and refined strategy, enabling a campaign turnaround time reduction from 5 days to 3 days. Constructed and implemented SEO content plans for 250+ product pages, improving organic visibility and doubling engagement on newly optimized pages. Built automated Power BI dashboards integrating SQL data, reducing manual reporting effort from 20 hours/week to 8 hours/week for multi-channel campaigns. Collaborated with UX and product teams to analyze session flow for key pages, doubling click-to-conversion rate in high-traffic funnels. Implemented targeted email campaigns with behavioral segmentation, expanding engagement window from 3 campaigns/month to 6 campaigns/month. Applied Google Tag Manager with custom event tracking for 50+ user actions, enabling precise behavior insights for web and mobile. Architected attribution models to optimize ROI, shortening evaluation cycles from 10 days to 4 days. Partnered with sales to a