I’m a Chartered Marketer (CIM) with over 8 years’ marketing experience and 10+ years in people and stakeholder management, building and executing marketing that drives real business results. I specialise in marketing strategy, digital performance and content-led campaigns, working across B2B professional services organisations. I’m hands-on and confident taking work from strategy through to delivery, optimisation and reporting. In my previous role, I enhanced campaigns through A/B testing and performance optimisation, increasing email open rates by 5% in three months. I also ran high-performing PPC campaigns, delivering 45,000+ impressions across LinkedIn and Google and increasing click-through rates from 7% to 12% within a few weeks. At VP, I built the entire marketing function from scratch, supporting 101% revenue growth, tripling website engagement and delivering a brand refresh that generated 13,000 impressions and 2,000 website visits in three months. I bring strong stakeholder management, commercial focus and end-to-end delivery, acting as a trusted extension of your team.

Cara Kjelstrup-Johnson

I’m a Chartered Marketer (CIM) with over 8 years’ marketing experience and 10+ years in people and stakeholder management, building and executing marketing that drives real business results. I specialise in marketing strategy, digital performance and content-led campaigns, working across B2B professional services organisations. I’m hands-on and confident taking work from strategy through to delivery, optimisation and reporting. In my previous role, I enhanced campaigns through A/B testing and performance optimisation, increasing email open rates by 5% in three months. I also ran high-performing PPC campaigns, delivering 45,000+ impressions across LinkedIn and Google and increasing click-through rates from 7% to 12% within a few weeks. At VP, I built the entire marketing function from scratch, supporting 101% revenue growth, tripling website engagement and delivering a brand refresh that generated 13,000 impressions and 2,000 website visits in three months. I bring strong stakeholder management, commercial focus and end-to-end delivery, acting as a trusted extension of your team.

Available to hire

I’m a Chartered Marketer (CIM) with over 8 years’ marketing experience and 10+ years in people and stakeholder management, building and executing marketing that drives real business results.

I specialise in marketing strategy, digital performance and content-led campaigns, working across B2B professional services organisations. I’m hands-on and confident taking work from strategy through to delivery, optimisation and reporting.

In my previous role, I enhanced campaigns through A/B testing and performance optimisation, increasing email open rates by 5% in three months. I also ran high-performing PPC campaigns, delivering 45,000+ impressions across LinkedIn and Google and increasing click-through rates from 7% to 12% within a few weeks.

At VP, I built the entire marketing function from scratch, supporting 101% revenue growth, tripling website engagement and delivering a brand refresh that generated 13,000 impressions and 2,000 website visits in three months.

I bring strong stakeholder management, commercial focus and end-to-end delivery, acting as a trusted extension of your team.

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Language

English
Fluent

Work Experience

Digital Marketing and Website Officer at The Property Institute
February 1, 2025 - September 12, 2025
Digital Campaigns, Content Creation. Website Management, Data Analysis, Reporting, Events, Stakeholder Engagement.
Marketing Manager at Virtuoso Partners
May 2, 2022 - January 31, 2025
I built the entire marketing function from scratch, supporting 101% revenue growth, tripling website engagement and delivering a brand refresh that generated 13,000 impressions and 2,000 website visits in three months.
Digital Marketing Executive at Close Brothers Premium Finance (CBPF)
April 1, 2021 - May 1, 2022
Supported the rebuild of the company website to improve user experience and functionality, aided by GA4 data and stakeholder input. Improved organic rankings through targeted SEO, keyword research and meta optimisation. Produced and managed content across digital channels, ensuring consistency and engagement with target audiences. Collaborated with sales and training teams to generate leads via the website, conferences and digital channels; planned and reported on campaigns to achieve targets.
Marketing Coordinator at Close Brothers Premium Finance (CBPF)
September 1, 2017 - April 1, 2021
Planned, managed and delivered hospitality events and sponsorships; oversaw sponsorship strategy for conferences, awards and events and coordinated related activities. Led PR and awards campaigns, supported broker communications, produced marketing materials (web content, brochures, banners, adverts) and organised print production. Managed customer communications and the NPS programme, and liaised with external suppliers and sponsors to ensure timely delivery.
Business Operations Team Manager at Sitel
February 1, 2014 - September 1, 2017
Led customer services teams across major campaigns (Reckitt Benckiser, Amex and Lego). Implemented coaching programmes, performance management, schedule adherence and process improvements to drive efficiency and customer satisfaction.
Customer Services Team Manager at Sitel
October 1, 2007 - January 31, 2014
Managed frontline customer service teams for high-profile client campaigns, supporting performance targets and service levels through coaching, training and process optimisation.

Education

CIM Level 6 Diploma in Professional Digital Marketing at CIM
August 1, 2022 - August 1, 2022
CIM Fundamentals of Marketing at CIM
September 1, 2017 - September 1, 2017
CIM Copywriting: The Complete Guide at CIM
March 1, 2024 - March 1, 2024
Digital skills: Digital Marketing course at Accenture
March 1, 2021 - March 1, 2021

Qualifications

Chartered Marketer - CIM
November 14, 2025 - November 14, 2025
Chartered Marketer - CIM
November 14, 2024 - November 14, 2024
CIM Level 6 Diploma in Professional Digital Marketing
August 15, 2022 - August 15, 2022
Copywriting
August 22, 2025 - August 22, 2025
Copywriting
August 1, 2025 - August 1, 2025
Marketing and Brand Strategy
August 1, 2025 - August 1, 2025
Level 2 Food Hygiene & Safety (Catering)
August 1, 2025 - August 1, 2025
2 Years CIM CPD Training
October 1, 2022 - October 1, 2024
CIM Copywriting: The Complete Guide
March 1, 2024 - March 1, 2024
CIM Level 6 Diploma in Professional Digital Marketing
August 1, 2022 - August 1, 2022
Digital skills: Digital Marketing course
March 1, 2021 - March 1, 2021
Effective business writing
February 1, 2014 - February 1, 2014
Operations Excellence training
March 1, 2014 - March 1, 2014
Management Training
January 1, 2010 - December 31, 2014

Industry Experience

Financial Services, Software & Internet, Non-Profit Organization, Professional Services, Media & Entertainment, Education