Sam Schneider

Amsterdam-based Illustrator and Art Director.
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With over a decade of experience centered on conceptual storytelling and 360-degree product implementation. Throughout my career at global agencies and brands like Saatchi & Saatchi, Leo Burnett, and Beyond Meat, I have specialized in using illustration to breathe life into brands, whether by developing scalable design systems, creating children’s coloring books, or designing regional toolkits. My work often bridges the gap between high-level art direction and hands-on creation, a passion that recently led me to found Small Stitch, an e-commerce studio where I produce original illustrated items and collaborative community pieces. From reimagining digital identities with vibrant illustration libraries to leading end-to-end design for multi-market campaigns, I focus on delivering high-impact, illustration-led visual communication.