Amsterdam-based Illustrator and Art Director. Full portfolio: _Website not available. Sign in: https://www.twine.net/signup_ With over a decade of experience centered on conceptual storytelling and 360-degree product implementation. Throughout my career at global agencies and brands like Saatchi & Saatchi, Leo Burnett, and Beyond Meat, I have specialized in using illustration to breathe life into brands, whether by developing scalable design systems, creating children’s coloring books, or designing regional toolkits. My work often bridges the gap between high-level art direction and hands-on creation, a passion that recently led me to found Small Stitch, an e-commerce studio where I produce original illustrated items and collaborative community pieces. From reimagining digital identities with vibrant illustration libraries to leading end-to-end design for multi-market campaigns, I focus on delivering high-impact, illustration-led visual communication.

Sam Schneider

PRO

Amsterdam-based Illustrator and Art Director. Full portfolio: _Website not available. Sign in: https://www.twine.net/signup_ With over a decade of experience centered on conceptual storytelling and 360-degree product implementation. Throughout my career at global agencies and brands like Saatchi & Saatchi, Leo Burnett, and Beyond Meat, I have specialized in using illustration to breathe life into brands, whether by developing scalable design systems, creating children’s coloring books, or designing regional toolkits. My work often bridges the gap between high-level art direction and hands-on creation, a passion that recently led me to found Small Stitch, an e-commerce studio where I produce original illustrated items and collaborative community pieces. From reimagining digital identities with vibrant illustration libraries to leading end-to-end design for multi-market campaigns, I focus on delivering high-impact, illustration-led visual communication.

Available to hire

Amsterdam-based Illustrator and Art Director.
Full portfolio: Website not available. Sign in: https://www.twine.net/signup

With over a decade of experience centered on conceptual storytelling and 360-degree product implementation. Throughout my career at global agencies and brands like Saatchi & Saatchi, Leo Burnett, and Beyond Meat, I have specialized in using illustration to breathe life into brands, whether by developing scalable design systems, creating children’s coloring books, or designing regional toolkits. My work often bridges the gap between high-level art direction and hands-on creation, a passion that recently led me to found Small Stitch, an e-commerce studio where I produce original illustrated items and collaborative community pieces. From reimagining digital identities with vibrant illustration libraries to leading end-to-end design for multi-market campaigns, I focus on delivering high-impact, illustration-led visual communication.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Founder & Illustrator at Small Stitch
September 1, 2025 - Present
Launched an e‑commerce store creating items from illustrations; designed and produced collaboration pieces with communities.
Visual Communications Designer at Temper
November 1, 2022 - September 1, 2025
Reimagined the Temper brand by designing a vibrant new website, a cohesive app identity, and a scalable illustration library, all tied to seamless CRM flows and newsletters that brought the brand to life.
Senior Brand Designer at Recharge.com
September 1, 2020 - February 1, 2022
Led the development of scalable illustration design systems across global and localized brands, ensuring consistent brand‑led storytelling across products, campaigns, and markets; developed guidelines, templates, and studio processes to ensure consistency and high‑impact execution across all touchpoints.
Senior Art Director at Saatchi & Saatchi
August 1, 2019 - October 1, 2020
Led end‑to‑end design for a pan‑African launch, spanning ATL campaigns, AV concepts, digital media, interactive editorial, and live festival creative across five markets.
Senior Art Director at Leo Burnett
January 1, 2016 - January 1, 2018
Translated briefs into strategic concepts and key visuals for integrated campaigns, branding, packaging, and experiential across multiple markets.
Senior Art Director at BOS Brands
January 1, 2018 - January 1, 2019
Led creative for BOS Ice Tea across brand, illustration, packaging, and experiential; developed regional toolkits, multi‑market packaging rollouts, and production‑ready assets.
Junior - Mid Weight Designer at Radar Advertising
October 1, 2012 - July 1, 2016
Translated briefs into strategic concepts and key visuals for integrated campaigns, delivering illustration‑led work across branding, packaging, a children's colouring book, digital and web design, AV storyboards, experiential walkthroughs, and production‑ready assets.
Senior Art Director at Leo Burnett
January 1, 2016 - January 1, 2018
Translated briefs into strategic concepts and key visuals for integrated campaigns, branding, packaging, and experiential across multiple markets.
Senior Art Director at Beyond Meat
February 1, 2022 - October 1, 2022
Led and scaled EMEA brand and packaging design across campaigns, retail, and innovation, developing guidelines, templates, and studio processes to ensure consistent, high-impact execution across all touchpoints.
Designer at Radar Advertising
October 1, 2012 - July 1, 2016
End-to-end design for pan-African app launch and campaigns; spanned ATL campaigns, AV concepts, digital media, interactive editorial, and live festival creative across five markets.
Visual Comms Designer at Temper
November 1, 2022 - September 30, 2025
Reimagined the Temper brand by designing a vibrant new website, cohesive app identity, and scalable illustration library, tying in with seamless CRM flows and newsletters.
Senior Art Director at BOSB Brands
January 1, 2018 - January 1, 2019
Led creative for BOSB Ice Tea across brand, illustration, packaging, experiential; developed regional toolkits, trade and in-store assets, multi-market packaging rollouts, product launches, digital content, AV storyboard, experiential walk-throughs, production-ready.

Education

National Diploma : Graphic Design at Cape Peninsula University of Technology
January 1, 2010 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Financial Services
    uniE621 Collectable Animal Heads
    NFT collection for Empowa.ai based on animal heads that were collectable
    uniE621 Shopify Christmas Illustartion
    End of year illustration for Shopify to post on socails
    uniE621 The Great Outdoors
    Personal Project