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I'm Sarah Keene, a senior art director and design leader with 10+ years delivering brand and digital work across agencies, in-house and product environments. I own end-to-end creative across brand and campaigns, UX/UI, ecommerce and design systems. I’ve led design teams and multi-channel campaigns and bring sharp conceptual thinking, backed by a strong technical foundation. I integrate data, user research and AI-powered experimentation to drive growth while keeping accessibility at the core, creating work that's strategically grounded and human-centered. I collaborate cross-functionally with product, marketing and engineering to align design strategy with business goals and to optimize conversions through AI-driven personalization and segmentation strategies.…I'm Sarah Keene, a senior art director and design leader with 10+ years delivering brand and digital work across agencies, in-house and product environments. I own end-to-end creative across brand and campaigns, UX/UI, ecommerce and design systems. I’ve led design teams and multi-channel campaigns and bring sharp conceptual thinking, backed by a strong technical foundation. I integrate data, user research and AI-powered experimentation to drive growth while keeping accessibility at the core, creating work that's strategically grounded and human-centered. I collaborate cross-functionally with product, marketing and engineering to align design strategy with business goals and to optimize conversions through AI-driven personalization and segmentation strategies.

Sarah Keene

Art Director, UX Designer, UI Designer, +2

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I'm Sarah Keene, a senior art director and design leader with 10+ years delivering brand and digital work across agencies, in-house and product environments. I own end-to-end creative across brand and campaigns, UX/UI, ecommerce and design systems. I’ve led design teams and multi-channel campaigns and bring sharp conceptual thinking, backed by a strong technical foundation. I integrate data, user research and AI-powered experimentation to drive growth while keeping accessibility at the core, creating work that's strategically grounded and human-centered. I collaborate cross-functionally with product, marketing and engineering to align design strategy with business goals and to optimize conversions through AI-driven personalization and segmentation strategies.…I'm Sarah Keene, a senior art director and design leader with 10+ years delivering brand and digital work across agencies, in-house and product environments. I own end-to-end creative across brand and campaigns, UX/UI, ecommerce and design systems. I’ve led design teams and multi-channel campaigns and bring sharp conceptual thinking, backed by a strong technical foundation. I integrate data, user research and AI-powered experimentation to drive growth while keeping accessibility at the core, creating work that's strategically grounded and human-centered. I collaborate cross-functionally with product, marketing and engineering to align design strategy with business goals and to optimize conversions through AI-driven personalization and segmentation strategies.

Available to hire

I’m Sarah Keene, a senior art director and design leader with 10+ years delivering brand and digital work across agencies, in-house and product environments. I own end-to-end creative across brand and campaigns, UX/UI, ecommerce and design systems. I’ve led design teams and multi-channel campaigns and bring sharp conceptual thinking, backed by a strong technical foundation. I integrate data, user research and AI-powered experimentation to drive growth while keeping accessibility at the core, creating work that’s strategically grounded and human-centered. I collaborate cross-functionally with product, marketing and engineering to align design strategy with business goals and to optimize conversions through AI-driven personalization and segmentation strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Art Director at Goldcrest Creative

May 1, 2025 - Present

Creative Direction and Art Direction for clients across home decor, fashion, entertainment, non-profit and tech industries. Provide Strategic Direction, Research, UX/UI Design, Web Design and Marketing across digital and traditional marketing channels. Optimizing ecommerce user experiences to drive engagement and conversion. Providing content strategy, including videography, editing, production and photography.

Senior UX/UI Designer at NordicTrack / iFIT

March 1, 2024 - May 1, 2025

Led end-to-end UX and UI design for NordicTrack’s smart fitness machines and the iFIT workout app, optimizing user experiences to drive engagement and conversion. Responsible for research, journey mapping, wireframing, prototyping, and iterative testing to deliver data-driven, user-centered solutions. Collaborated cross-functionally with product, marketing, and development teams to align design strategy with business goals while maintaining brand identity. Developed scalable, responsive UI and streamlined the UX workflow for efficiency, ensuring consistent, high-quality design across platforms.

Art Director at Z Gallerie (CSC Generation)

April 1, 2019 - March 1, 2024

Directed a complete site redesign for Z Gallerie, leading visual and UX strategy from discovery through launch. Championed user-centered design through research, developing wireframes, running A/B tests, and refining solutions based on data and user insights. Oversaw cross-channel creative campaigns for web, social and email ensuring cohesive brand execution. Collaborated with product, marketing, and development teams to align UX goals with business objectives. Evolved internal creative workflows, recruited, trained and mentored a high-performing design team. Helped pioneer and implement a Diversity & Inclusion initiative.

Art Director at Microsoft / Wunderman Thompson

December 1, 2016 - April 1, 2019

Art direct and manage a team of six designers across three major Microsoft e-commerce properties: Windows, Edge and Microsoft Business. Led creative execution from concept through to launch, ensuring smooth rollouts of global digital marketing campaigns. Present to stakeholders, collaborate with Creative Director to prioritize workflow, allocate resources and uphold high design standards. Recruited, mentored and motivated the design team, led weekly meetings to foster collaboration and performance. Assisted team to develop and implement Accessibility for Web Design Standards for all Microsoft properties in the WPP group.

UX Designer / Art Director at OMNI Digital

June 1, 2016 - October 1, 2016

Designed user-centered fashion and lifestyle ecommerce experiences across multiple brands. Created sitemaps, wireframes, prototypes, and high-fidelity designs from concept to launch. Collaborated closely with developers, copywriters to deliver seamless, conversion-focused solutions on deadline.

Senior Web Designer at Torrid / Hot Topic

July 1, 2015 - June 1, 2016

Web Design lead, playing a pivotal role in shaping the visual identity of Torrid – a fast growth, size-inclusive women’s fashion brand. Daily website updates and email marketing production for the ecommerce team, ensuring a seamless online shopping experience. Implemented new digital image standards and UX best practices, resulting in increased revenue and visual consistency. Liaised with the CD, photographers, retouchers and developers.

Creative Leader & Art Director at Goldcrest Creative

May 1, 2025 - Present

Owned end-to-end creative across brand and campaigns, UX/UI, ecommerce and design systems; led design teams and multi-channel campaigns; provided creative direction across client work including Samsung, ElectroLux, KitchenAid, Sealy, Whirlpool and Pasadena Audubon.

Senior UX/UI Designer at NordicTrack Fitness / iFIT

March 1, 2024 - May 20, 2025

Led the complete UX/UI redesign of NordicTrack.com; overhauled mobile experience end-to-end; launched a modern, conversion-focused experience grounded in user testing; delivered a relaunched design system and scalable UI standards.

Art Director + UX Lead at ZGallerie: Modern Furniture + Home Decor

April 1, 2019 - March 1, 2024

Directed a complete ecommerce redesign; led visual and UX strategy from concept to launch; delivered measurable lift in sales and sessions; established scalable, responsive UI and cross-channel campaigns; recruited and evolved a high-performing design team and company-wide Diversity & Inclusion initiative.

Senior UX/UI Designer at Wunderman Thompson (Microsoft account)

December 1, 2016 - April 1, 2019

Led a design team across three Microsoft properties; defined UX strategy and delivered across web properties; co-developed WCAG standards across WPP group.

Senior Web Designer at Torrid Fashion

July 1, 2015 - June 1, 2016

Led web design and email marketing campaigns for Torrid, shaping the brand’s digital identity and delivering a consistent e-commerce experience at scale.

Senior Web Designer at Rebecca Taylor | Parker NY | XO XO

September 1, 2012 - June 1, 2015

Led design and second-in-command of the ecommerce design team; designed, coded and published web and email campaigns; contributed to the digital presence of Rebecca Taylor and XO XO.

Senior Designer at Westfield

June 1, 2011 - September 1, 2012

Delivered digital and print marketing campaigns for Westfield's U.S. portfolio; collaborated with branding and cross-functional teams to support nationwide retail initiatives.

Art Director at Bauer Media

November 1, 2009 - June 1, 2010

Art directed and designed advertising and editorial content across Bauer Media portfolios for The Australian Women's Weekly and Women's Day.

Art Director at McCann Sydney

November 1, 2006 - September 1, 2008

Art directed, designed and conceived national advertising campaigns across TV, digital, print & radio for major brands including MasterCard, Xbox, Cheerios, Stayfree, Milo and Streets.