Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a versatile Art Director and UX/UI Designer who thrives at the intersection of design and leadership. I guide cross-functional teams to deliver engaging, accessible, and brand-consistent experiences across digital and physical channels. With a track record of transforming concepts into scalable solutions for home decor, fashion, entertainment, and tech brands, I focus on user-centered research, design systems, and a strong ecommerce mindset to boost engagement and conversions.…I'm a versatile Art Director and UX/UI Designer who thrives at the intersection of design and leadership. I guide cross-functional teams to deliver engaging, accessible, and brand-consistent experiences across digital and physical channels. With a track record of transforming concepts into scalable solutions for home decor, fashion, entertainment, and tech brands, I focus on user-centered research, design systems, and a strong ecommerce mindset to boost engagement and conversions.

Sarah Keene

Art Director, UX Designer, UI Designer, +2





I'm a versatile Art Director and UX/UI Designer who thrives at the intersection of design and leadership. I guide cross-functional teams to deliver engaging, accessible, and brand-consistent experiences across digital and physical channels. With a track record of transforming concepts into scalable solutions for home decor, fashion, entertainment, and tech brands, I focus on user-centered research, design systems, and a strong ecommerce mindset to boost engagement and conversions.…I'm a versatile Art Director and UX/UI Designer who thrives at the intersection of design and leadership. I guide cross-functional teams to deliver engaging, accessible, and brand-consistent experiences across digital and physical channels. With a track record of transforming concepts into scalable solutions for home decor, fashion, entertainment, and tech brands, I focus on user-centered research, design systems, and a strong ecommerce mindset to boost engagement and conversions.

Available to hire

I’m a versatile Art Director and UX/UI Designer who thrives at the intersection of design and leadership. I guide cross-functional teams to deliver engaging, accessible, and brand-consistent experiences across digital and physical channels.

With a track record of transforming concepts into scalable solutions for home decor, fashion, entertainment, and tech brands, I focus on user-centered research, design systems, and a strong ecommerce mindset to boost engagement and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Art Director at Goldcrest Creative

May 1, 2025 - Present

Creative Direction and Art Direction for clients across home decor, fashion, entertainment, non-profit and tech industries. Provide Strategic Direction, Research, UX/UI Design, Web Design and Marketing across digital and traditional marketing channels. Optimizing ecommerce user experiences to drive engagement and conversion. Providing content strategy, including videography, editing, production and photography.

Senior UX/UI Designer at NordicTrack / iFIT

March 1, 2024 - May 1, 2025

Led end-to-end UX and UI design for NordicTrack’s smart fitness machines and the iFIT workout app, optimizing user experiences to drive engagement and conversion. Responsible for research, journey mapping, wireframing, prototyping, and iterative testing to deliver data-driven, user-centered solutions. Collaborated cross-functionally with product, marketing, and development teams to align design strategy with business goals while maintaining brand identity. Developed scalable, responsive UI and streamlined the UX workflow for efficiency, ensuring consistent, high-quality design across platforms.

Art Director at Z Gallerie (CSC Generation)

April 1, 2019 - March 1, 2024

Directed a complete site redesign for Z Gallerie, leading visual and UX strategy from discovery through launch. Championed user-centered design through research, developing wireframes, running A/B tests, and refining solutions based on data and user insights. Oversaw cross-channel creative campaigns for web, social and email ensuring cohesive brand execution. Collaborated with product, marketing, and development teams to align UX goals with business objectives. Evolved internal creative workflows, recruited, trained and mentored a high-performing design team. Helped pioneer and implement a Diversity & Inclusion initiative.

Art Director at Microsoft / Wunderman Thompson

December 1, 2016 - April 1, 2019

Art direct and manage a team of six designers across three major Microsoft e-commerce properties: Windows, Edge and Microsoft Business. Led creative execution from concept through to launch, ensuring smooth rollouts of global digital marketing campaigns. Present to stakeholders, collaborate with Creative Director to prioritize workflow, allocate resources and uphold high design standards. Recruited, mentored and motivated the design team, led weekly meetings to foster collaboration and performance. Assisted team to develop and implement Accessibility for Web Design Standards for all Microsoft properties in the WPP group.

UX Designer / Art Director at OMNI Digital

June 1, 2016 - October 1, 2016

Designed user-centered fashion and lifestyle ecommerce experiences across multiple brands. Created sitemaps, wireframes, prototypes, and high-fidelity designs from concept to launch. Collaborated closely with developers, copywriters to deliver seamless, conversion-focused solutions on deadline.

Senior Web Designer at Torrid / Hot Topic

July 1, 2015 - June 1, 2016

Web Design lead, playing a pivotal role in shaping the visual identity of Torrid – a fast growth, size-inclusive women’s fashion brand. Daily website updates and email marketing production for the ecommerce team, ensuring a seamless online shopping experience. Implemented new digital image standards and UX best practices, resulting in increased revenue and visual consistency. Liaised with the CD, photographers, retouchers and developers.