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I am a dedicated senior executive with a proven track record in client and account services across both corporate and agency environments. I’ve built and led in-house and outsourced teams responsible for designing and implementing multi-channel growth, development, and marketing/communications strategies across consumer goods, tourism, retail, government, and entertainment sectors. I excel at elevating brand identity and corporate image through integrated marketing and sponsorship programs, and I’m motivated to drive results for the organization, my team, and stakeholders. Throughout my career I’ve developed a multifaceted skill set in marketing strategy, sponsorships and sales planning, advertising and communications, social/new media integration, market research, government and commercial contract negotiations/management, event marketing and public relations. I’m known for translating consumer and market insights into actionable solutions that deliver measurable outcomes, and I’ve earned recognition for innovation and leadership across multiple campaigns and teams.…I am a dedicated senior executive with a proven track record in client and account services across both corporate and agency environments. I’ve built and led in-house and outsourced teams responsible for designing and implementing multi-channel growth, development, and marketing/communications strategies across consumer goods, tourism, retail, government, and entertainment sectors. I excel at elevating brand identity and corporate image through integrated marketing and sponsorship programs, and I’m motivated to drive results for the organization, my team, and stakeholders. Throughout my career I’ve developed a multifaceted skill set in marketing strategy, sponsorships and sales planning, advertising and communications, social/new media integration, market research, government and commercial contract negotiations/management, event marketing and public relations. I’m known for translating consumer and market insights into actionable solutions that deliver measurable outcomes, and I’ve earned recognition for innovation and leadership across multiple campaigns and teams.

Karen C. Gauthier

Marketing Strategist, Brand Strategist, Creative Director, +1

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I am a dedicated senior executive with a proven track record in client and account services across both corporate and agency environments. I’ve built and led in-house and outsourced teams responsible for designing and implementing multi-channel growth, development, and marketing/communications strategies across consumer goods, tourism, retail, government, and entertainment sectors. I excel at elevating brand identity and corporate image through integrated marketing and sponsorship programs, and I’m motivated to drive results for the organization, my team, and stakeholders. Throughout my career I’ve developed a multifaceted skill set in marketing strategy, sponsorships and sales planning, advertising and communications, social/new media integration, market research, government and commercial contract negotiations/management, event marketing and public relations. I’m known for translating consumer and market insights into actionable solutions that deliver measurable outcomes, and I’ve earned recognition for innovation and leadership across multiple campaigns and teams.…I am a dedicated senior executive with a proven track record in client and account services across both corporate and agency environments. I’ve built and led in-house and outsourced teams responsible for designing and implementing multi-channel growth, development, and marketing/communications strategies across consumer goods, tourism, retail, government, and entertainment sectors. I excel at elevating brand identity and corporate image through integrated marketing and sponsorship programs, and I’m motivated to drive results for the organization, my team, and stakeholders. Throughout my career I’ve developed a multifaceted skill set in marketing strategy, sponsorships and sales planning, advertising and communications, social/new media integration, market research, government and commercial contract negotiations/management, event marketing and public relations. I’m known for translating consumer and market insights into actionable solutions that deliver measurable outcomes, and I’ve earned recognition for innovation and leadership across multiple campaigns and teams.

Available to hire

I am a dedicated senior executive with a proven track record in client and account services across both corporate and agency environments. I’ve built and led in-house and outsourced teams responsible for designing and implementing multi-channel growth, development, and marketing/communications strategies across consumer goods, tourism, retail, government, and entertainment sectors. I excel at elevating brand identity and corporate image through integrated marketing and sponsorship programs, and I’m motivated to drive results for the organization, my team, and stakeholders.

Throughout my career I’ve developed a multifaceted skill set in marketing strategy, sponsorships and sales planning, advertising and communications, social/new media integration, market research, government and commercial contract negotiations/management, event marketing and public relations. I’m known for translating consumer and market insights into actionable solutions that deliver measurable outcomes, and I’ve earned recognition for innovation and leadership across multiple campaigns and teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Vice President, Client Engagement; Marketing and Business Development at Lohfeld Consulting Group

January 1, 2018 - Present

Provide executive leadership across Lohfeld Consulting Group’s operations, client engagement, and business development; serve as liaison between firm leadership and a network of more than 250 consultants. Oversee client engagement, account management, and growth initiatives; lead go-to-market strategy design and execution; collaborate with senior clients to shape capture, proposals, and communications strategies; mentor consultants and drive delivery excellence.

Founder/Owner at Create04, LLC

January 1, 2012 - Present

Launched a robust freelance creative/production network to provide targeted marketing/advertising support. Manages client onboarding, budgeting, workflow, and vendor coordination; assembles project teams drawn from a network of specialists to meet client needs on time and within budget. Has supported 75+ business clients with services including marketing/communications planning, event management, and digital production.

Account Director, Federal Services at Aquent, LLC

January 1, 2012 - January 1, 2014

Developed a new federal government division, built processes/workflows for growth, and led integrated marketing plans to build awareness for the division. Led RFP responses and presentations, delivering contract deliverables aligned with client needs. Managed major accounts including DHHS, Veterans Affairs, USPS, and Department of Treasury; drove expansion with Federal clients and strategic partners.

Managing Director, Business Relations & Account Service at Spurrier Media Group

January 1, 2010 - January 1, 2012

Led all aspects of project requirements, strategy, deliverables, and deadlines across traditional and non-traditional media. Served as primary client contact to ensure alignment of creative development with goals; managed budgets and resources; authored pitches, proposals, and press content; oversaw social/media initiatives.

Managing Director, Advertising - Client/Account Service at Qorvis Communications

January 1, 2007 - January 1, 2010

Engaged agency clients and partners, managing daily projects and coordinating multi-disciplinary teams. Supported new business initiatives, prepared presentations and proposals for multi-million dollar accounts; oversaw large client programs and cross-functional teams.

Sr. Account Supervisor at Rightminds, Inc.

January 1, 2005 - January 1, 2007

Managed all aspects of client relationships, creative development, media planning/placement, and production processes. Led event participation and trade show activities; supervised internal teams to meet deliverables on schedule and within budget.

Director, Marketing & Communications at Greater Richmond Chamber

January 1, 2002 - January 1, 2005

Directed marketing and communications for a business member organization; coached marketing managers, produced event marketing, and managed sponsor relations. Launched two chamber websites and restructured the marketing department to optimize performance.

Director of Communications at International Speedway Corporation

January 1, 1999 - January 1, 2002

Directed communications, marketing, promotion, entertainment, and PR for NASCAR-sanctioned events, increasing ticket sales and sponsorships; served as primary spokesperson/media contact for speedway operations and events.