Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Gaia Pedrolini, Senior Creative & Brand Strategist focused on TikTok, influencer marketing, and performance-led social campaigns. I work at the intersection of culture, data, and creativity—helping brands grow visibility, engagement, and community through content people actually want to interact with. My experiences are primarily in social-first and culture-led campaigns, with growing exposure to music-adjacent marketing and sound-driven growth strategies.…I'm Gaia Pedrolini, Senior Creative & Brand Strategist focused on TikTok, influencer marketing, and performance-led social campaigns. I work at the intersection of culture, data, and creativity—helping brands grow visibility, engagement, and community through content people actually want to interact with. My experiences are primarily in social-first and culture-led campaigns, with growing exposure to music-adjacent marketing and sound-driven growth strategies.

Gaia Pedrolini

Creative Director, Brand Strategist, Influencer Marketing Manager, +2





I'm Gaia Pedrolini, Senior Creative & Brand Strategist focused on TikTok, influencer marketing, and performance-led social campaigns. I work at the intersection of culture, data, and creativity—helping brands grow visibility, engagement, and community through content people actually want to interact with. My experiences are primarily in social-first and culture-led campaigns, with growing exposure to music-adjacent marketing and sound-driven growth strategies.…I'm Gaia Pedrolini, Senior Creative & Brand Strategist focused on TikTok, influencer marketing, and performance-led social campaigns. I work at the intersection of culture, data, and creativity—helping brands grow visibility, engagement, and community through content people actually want to interact with. My experiences are primarily in social-first and culture-led campaigns, with growing exposure to music-adjacent marketing and sound-driven growth strategies.

Available to hire

I’m Gaia Pedrolini, Senior Creative & Brand Strategist focused on TikTok, influencer marketing, and performance-led social campaigns. I work at the intersection of culture, data, and creativity—helping brands grow visibility, engagement, and community through content people actually want to interact with.

My experiences are primarily in social-first and culture-led campaigns, with growing exposure to music-adjacent marketing and sound-driven growth strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

French

Fluent

German

Advanced

Work Experience

Senior Creative & Brand Strategist at Kingfluencers AG

February 1, 2022 - Present

Co-led a creative team delivering integrated social and influencer strategies for brands including L’Oréal, Migros, Sunrise, Ravensburger, and Tudor; led TikTok and Instagram strategies across DACH with 95% of campaigns meeting or exceeding KPIs; developed influencer/UGC campaigns reaching up to 1.4M organic impressions within 48 hours; translated analytics into actionable optimization recommendations.

Digital Innovation Lead at Lugano Living Lab

January 1, 2020 - December 31, 2021

Built and executed the digital communications strategy for a city-wide innovation project; increased web traffic by 40% and social growth by 20% through content, SEO, and social optimization; produced photo and video content and coordinated community activations.

Social Media & Community Manager at Locarno Film Festival

January 1, 2019 - December 31, 2019

Managed multi-platform storytelling for an international cultural festival; coordinated influencers and produced live content around screenings, events, and brand collaborations; supported music- and film-adjacent cultural moments through social-first long-form storytelling.