I'm Gaia Pedrolini, Senior Creative & Brand Strategist focused on TikTok, influencer marketing, and performance-led social campaigns. I work at the intersection of culture, data, and creativity—helping brands grow visibility, engagement, and community through content people actually want to interact with. My experiences are primarily in social-first and culture-led campaigns, with growing exposure to music-adjacent marketing and sound-driven growth strategies.

I'm Gaia Pedrolini, Senior Creative & Brand Strategist focused on TikTok, influencer marketing, and performance-led social campaigns. I work at the intersection of culture, data, and creativity—helping brands grow visibility, engagement, and community through content people actually want to interact with. My experiences are primarily in social-first and culture-led campaigns, with growing exposure to music-adjacent marketing and sound-driven growth strategies.

Available to hire

I’m Gaia Pedrolini, Senior Creative & Brand Strategist focused on TikTok, influencer marketing, and performance-led social campaigns. I work at the intersection of culture, data, and creativity—helping brands grow visibility, engagement, and community through content people actually want to interact with.

My experiences are primarily in social-first and culture-led campaigns, with growing exposure to music-adjacent marketing and sound-driven growth strategies.

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Language

Italian
Fluent
English
Fluent
French
Fluent
German
Advanced

Work Experience

Senior Creative & Brand Strategist at Kingfluencers AG
February 1, 2022 - Present
Co-led a creative team delivering integrated social and influencer strategies for brands including L’Oréal, Migros, Sunrise, Ravensburger, and Tudor; led TikTok and Instagram strategies across DACH with 95% of campaigns meeting or exceeding KPIs; developed influencer/UGC campaigns reaching up to 1.4M organic impressions within 48 hours; translated analytics into actionable optimization recommendations.
Digital Innovation Lead at Lugano Living Lab
January 1, 2020 - December 31, 2021
Built and executed the digital communications strategy for a city-wide innovation project; increased web traffic by 40% and social growth by 20% through content, SEO, and social optimization; produced photo and video content and coordinated community activations.
Social Media & Community Manager at Locarno Film Festival
January 1, 2019 - December 31, 2019
Managed multi-platform storytelling for an international cultural festival; coordinated influencers and produced live content around screenings, events, and brand collaborations; supported music- and film-adjacent cultural moments through social-first long-form storytelling.

Education

Master of Media Management & Digital Marketing at Università della Svizzera Italiana (USI)
January 11, 2030 - January 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality