Available to hire
I’m a UI/UX Designer & Web Developer based in Leeds, UK, with a Master’s in UI/UX Design from Birmingham City University. I design and develop responsive WordPress websites, optimize performance and structure for SEO, and translate complex requirements into accessible interfaces.
With experience at the University of Leeds and Ava Research Group, I create wireframes, prototypes, and robust front-end architectures using HTML, CSS, JavaScript, React, and WordPress. I value user-centered design, usability testing, and clear communication in remote collaboration.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Persian
Advanced
Work Experience
Graphic & Web Designer at Ava Research Group
March 1, 2018 - February 1, 2022Created captivating visuals including ads, logos, and social media content; boosted sales by 30%; built a strong foundation of graphic and visual design; collaborated with clients to meet design expectations and improve communication; developed web projects using HTML, CSS, JavaScript, and frameworks like ReactJS, AngularJS, and jQuery; implemented responsive design with Bootstrap and media queries; enhanced user engagement by 15% across web projects; designed mobile app interfaces with Figma and Adobe XD following HCI and WCAG guidelines; conducted usability testing and user journey mapping; created unified brand guidelines covering typography, color palettes, layouts, and visual patterns; produced wireframes, mockups, and interactive prototypes in Figma; supported experimentation and optimization using analytics and user feedback; contributed to shared UI pattern libraries and visual asset documentation; assisted with QA and cross-browser testing; managed and optimized digital assets
UI/UX Designer & Web Developer at University of Leeds
February 1, 2024 - PresentDelivered end-to-end web experience improvements increasing task completion and engagement on key pages by 15%; maintained and evolved WordPress content; ensured accessibility standards, design consistency, and scalable component-based structures; designed and implemented user flows, layouts, and responsive components using HTML, CSS, Bootstrap, and Tailwind; improved visual hierarchy and whitespace, reducing rework by 20%; collaborated with product managers, developers, and marketing stakeholders to scope, prioritize, and deliver incremental improvements; produced wireframes, mockups, and interactive prototypes in Figma; validated ideas early and maintained a refined, minimal, premium aesthetic; supported analytics-driven optimization improving usability and conversions by 12%; contributed to UI pattern libraries and editorial content standards; assisted with QA and accessibility checks and cross-browser testing; managed digital assets and improved handoff efficiency by 25%.
UI/UX Designer & Web Developer at University of Leeds, UK
February 1, 2024 - PresentDelivered end-to-end UX design improvements informed by user research, usability testing, and analytics, contributing to a 15% increase in task completion and engagement on priority pages. Maintained and evolved website content using WordPress, ensuring accessibility compliance, design consistency, and scalable component-based structures across multiple projects. Designed and implemented responsive user flows, wireframes, and interactive prototypes using HTML, CSS, Bootstrap, Tailwind, and Figma, reducing rework by 20% and accelerating delivery. Collaborated with product managers, developers, and stakeholders on-site in London to define user requirements, scope projects, and deliver outcomes aligned with business and user needs. Produced wireframes, mockups, and interactive prototypes to validate concepts early, incorporating stakeholder feedback and improving design clarity prior to build. Supported experimentation and optimization by using analytics, usability testing, and stakeholde
Graphic & Web Designer at Ava Research Group, IR
March 1, 2018 - February 1, 2022Created captivating visuals e.g. ads, logos, and social media content using Adobe Creative Suite and other design tools. Built a strong foundation in graphic and visual design principles for effective visual communication. Collaborated with clients to meet design expectations and improve communication. Developed websites using HTML, CSS, JavaScript, and frameworks such as ReactJS, AngularJS, and jQuery. Implemented responsive design with Bootstrap and media queries for cross-device optimization. Assisted with quality assurance, accessibility testing, and cross-browser validation to ensure inclusive, high-quality user experiences prior to release. Managed and optimized digital assets and media libraries with structured conventions to improve handoff efficiency and cross-team collaboration.
Education
Master’s Degree in UI/UX Design (Distinction) at Birmingham City University
January 1, 2023 - January 1, 2024Bachelor’s Degree in Computer Engineering (4.0 GPA) at Mehran University
September 1, 2018 - September 1, 2022Master’s Degree in UI/UX Design (Distinction) at Birmingham City University
January 1, 2023 - January 1, 2024Bachelor’s Degree in Computer Engineering at Mehran University
September 1, 2018 - September 1, 2022Master's Degree in UI/UX Design (Distinction) at Birmingham City University
January 1, 2023 - January 1, 2024Bachelor's Degree in Computer Engineering (4.0 GPA) at Mehran University
September 1, 2018 - September 1, 2022Master's Degree in UI/UX Design at Birmingham City University, UK
January 1, 2023 - January 1, 2024Bachelor's Degree in Computer Engineering - Information Technology at Mehran University, IR
September 1, 2018 - September 1, 2022Master's Degree in UI/UX Design (Distinction) at Birmingham City University, UK
January 1, 2023 - January 1, 2024Bachelor's Degree in Computer Engineering - Information Technology at Mehran University, IR
September 1, 2018 - September 1, 2022Master's in UI/UX Design (Distinction) at Birmingham City University
January 1, 2023 - January 1, 2024Bachelor's in Computer Engineering - Information Technology (92/100) at Mehrastan University, Rasht, Iran
September 1, 2018 - September 1, 2022Master’s in UI/UX Design (Distinction) at Birmingham City University
January 1, 2023 - January 1, 2024Bachelor’s in Computer Engineering - Information Technology (92/100) at Mehrastan University, Rasht, Iran
September 1, 2018 - September 1, 2022Qualifications
Adobe Illustrator
June 1, 2022 - January 19, 2026Photoshop Operator
November 1, 2020 - January 19, 2026Master of Photoshop Software Training Course
December 1, 2020 - December 1, 2020Adobe Illustrator
June 1, 2022 - January 19, 2026Photoshop Software Training Course
December 1, 2020 - January 19, 2026DNW Certification
January 11, 2030 - January 19, 2026Photoshop Operator
November 1, 2020 - January 19, 2026Adobe Illustrator Certificate - Matr is Ped ia Training
January 11, 2030 - February 10, 2026Photoshop Operator - ITV TO Certification
January 11, 2030 - February 10, 2026Master of Photoshop Software Training
January 11, 2030 - February 10, 2026Adobe Illustrator - Matrix Pedia Training
January 11, 2030 - February 10, 2026Photoshop Operator - ITV TO
January 11, 2030 - February 10, 2026Master of Photoshop Software Training Course - DNW Certification
January 11, 2030 - February 10, 2026Adobe Illustrator Credential
January 11, 2030 - March 4, 2026Adobe Photoshop Credential
January 11, 2030 - March 4, 2026ITVO Master of Photoshop Software Training Course
January 11, 2030 - March 4, 2026DNW Certification
January 11, 2030 - March 4, 2026Adobe Illustrator
January 11, 2030 - March 4, 2026Adobe Photoshop
January 11, 2030 - March 4, 2026ITVT O Master of Photoshop Software Training Course
January 11, 2030 - March 4, 2026DNW Certification - UI/UX & Design Skills
January 11, 2030 - March 4, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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