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Hi, I’m Evi Mitzinis. I’m a marketing leader with over nineteen years of experience helping brands grow through strategic GTM planning, demand generation, and multi-channel campaigns. I combine creative storytelling with rigorous analytics to drive measurable pipeline and ROI. I’ve built and led high-performing teams, managed sizable marketing budgets, and created programs across content, digital, events, PR, and partner marketing. I’m energized by turning data into actionable insights and collaborating with cross-functional teams to elevate brand presence and business outcomes.…Hi, I’m Evi Mitzinis. I’m a marketing leader with over nineteen years of experience helping brands grow through strategic GTM planning, demand generation, and multi-channel campaigns. I combine creative storytelling with rigorous analytics to drive measurable pipeline and ROI. I’ve built and led high-performing teams, managed sizable marketing budgets, and created programs across content, digital, events, PR, and partner marketing. I’m energized by turning data into actionable insights and collaborating with cross-functional teams to elevate brand presence and business outcomes.

Evi Mitzinis

Content Producer, Content Designer, Web Designer, +7

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Hi, I’m Evi Mitzinis. I’m a marketing leader with over nineteen years of experience helping brands grow through strategic GTM planning, demand generation, and multi-channel campaigns. I combine creative storytelling with rigorous analytics to drive measurable pipeline and ROI. I’ve built and led high-performing teams, managed sizable marketing budgets, and created programs across content, digital, events, PR, and partner marketing. I’m energized by turning data into actionable insights and collaborating with cross-functional teams to elevate brand presence and business outcomes.…Hi, I’m Evi Mitzinis. I’m a marketing leader with over nineteen years of experience helping brands grow through strategic GTM planning, demand generation, and multi-channel campaigns. I combine creative storytelling with rigorous analytics to drive measurable pipeline and ROI. I’ve built and led high-performing teams, managed sizable marketing budgets, and created programs across content, digital, events, PR, and partner marketing. I’m energized by turning data into actionable insights and collaborating with cross-functional teams to elevate brand presence and business outcomes.

Available to hire

Hi, I’m Evi Mitzinis. I’m a marketing leader with over nineteen years of experience helping brands grow through strategic GTM planning, demand generation, and multi-channel campaigns. I combine creative storytelling with rigorous analytics to drive measurable pipeline and ROI.

I’ve built and led high-performing teams, managed sizable marketing budgets, and created programs across content, digital, events, PR, and partner marketing. I’m energized by turning data into actionable insights and collaborating with cross-functional teams to elevate brand presence and business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Marketing Manager – Head of Canada at Sterling Backcheck/First Advantage

January 1, 2022 - January 1, 2025

Key member of the Canadian leadership team, driving go-to-market strategy, product marketing campaigns, and demand generation programs. Defined KPIs and delivered actionable insights to senior leadership through marketing analytics, dashboard reporting, and conversion tracking. Led multi-channel campaigns across digital, paid search, paid social, and events. Optimized marketing spend through performance analysis and ROI-driven decision-making. Led the inbound leads team, boosting conversion rates by 80%. Mentored a high-performing marketing team and boosted social engagement with a data-driven cross-platform strategy. Led ABM content strategy that increased target account engagement and developed partner marketing initiatives to expand reach and accelerate pipeline growth. Executed end-to-end event strategies.

Marketing Manager at Artitalia Group Inc.

January 1, 2018 - January 1, 2022

Managed a $1M marketing budget with strategic oversight, achieving 69% ROI in 2019. Partnered with C-level executives to identify growth opportunities and launched content marketing and event-driven campaigns. Led website development and SEO optimization, boosted brand strength through integrated PR, advertising, and promotions, and increased social media engagement. Built and led a high-performing marketing team from scratch and delivered end-to-end event strategies to maximize lead generation.

PR & Marketing Manager at Saco Technologies Inc.

January 1, 2017 - January 1, 2018

Developed and executed a comprehensive marketing plan aligned with company strategy, driving brand visibility and engagement. Managed advertising, marketing, and promotional activities to strengthen the corporate image. Increased social media activity by 30% in a quarter through a targeted multi-channel strategy. Created data-driven email campaigns and tracked KPIs to optimize performance. Recruited and led a marketing and design team.

Marketing Consultant at Mechanix Den

January 1, 2016 - January 1, 2017

Transformed brand identities, products, and services to generate lucrative opportunities. Created a low-cost marketing strategy and designed a company website to appeal to the target audience, improving visibility. Collaborated with the webmaster to build and optimize the website for better search ranking. Implemented a comprehensive social media strategy to amplify brand reach and engagement.

Consultant, Marketing Communications at Standard Life Investments/Manulife Asset Management

January 1, 2010 - January 1, 2015

Spearheaded the development and execution of an annual strategic marketing plan aligned with global objectives. Led go-to-market launches for new products, creating sales enablement materials and positioning frameworks. Elevated brand visibility and corporate reputation through media relations and speaking engagements. Collaborated with Web Solutions to produce SEO-optimized, SEM-ready content and organized high-touch client events. Provided leadership and coaching to the marketing team.

Analyst, Strategic Marketing and Communications at Standard Life

January 1, 2005 - January 1, 2010

Created an award-winning advisor magazine and oversaw website content and optimization. Led go-to-market planning and lifecycle management for multiple new products, including teaser ads, sales enablement, training, and content generation. Drove brand visibility and stakeholder engagement through strategic communications.

Specialist, Account management, Group savings and retirement at Standard Life

January 1, 2003 - January 1, 2005

Managed a portfolio of group savings and retirement accounts with a focus on exceptional service delivery and client retention.