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Hi, I’m Jingjing Chen. I’m a data-driven marketing professional who turns analytics into growth. I hold a Master of Science in Applied Analytics from Columbia University and a Finance degree from Kean University, and I’ve led data-informed marketing initiatives across real estate, e-commerce, and professional services. I thrive on blending CRM, paid media, and website data to optimize CAC, ROAS, and conversion rates. I proficiently use Python, R, SQL, Tableau, Power BI, Looker Studio, and Google Analytics to deliver fast, insightful dashboards and forecasts. I enjoy collaborating with cross-functional teams—brand, design, and product—to craft seamless, high-impact experiences that drive engagement and revenue.…Hi, I’m Jingjing Chen. I’m a data-driven marketing professional who turns analytics into growth. I hold a Master of Science in Applied Analytics from Columbia University and a Finance degree from Kean University, and I’ve led data-informed marketing initiatives across real estate, e-commerce, and professional services. I thrive on blending CRM, paid media, and website data to optimize CAC, ROAS, and conversion rates. I proficiently use Python, R, SQL, Tableau, Power BI, Looker Studio, and Google Analytics to deliver fast, insightful dashboards and forecasts. I enjoy collaborating with cross-functional teams—brand, design, and product—to craft seamless, high-impact experiences that drive engagement and revenue.

Jingjing Chen

Designer, Copywriter, Brand Designer, +2

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Hi, I’m Jingjing Chen. I’m a data-driven marketing professional who turns analytics into growth. I hold a Master of Science in Applied Analytics from Columbia University and a Finance degree from Kean University, and I’ve led data-informed marketing initiatives across real estate, e-commerce, and professional services. I thrive on blending CRM, paid media, and website data to optimize CAC, ROAS, and conversion rates. I proficiently use Python, R, SQL, Tableau, Power BI, Looker Studio, and Google Analytics to deliver fast, insightful dashboards and forecasts. I enjoy collaborating with cross-functional teams—brand, design, and product—to craft seamless, high-impact experiences that drive engagement and revenue.…Hi, I’m Jingjing Chen. I’m a data-driven marketing professional who turns analytics into growth. I hold a Master of Science in Applied Analytics from Columbia University and a Finance degree from Kean University, and I’ve led data-informed marketing initiatives across real estate, e-commerce, and professional services. I thrive on blending CRM, paid media, and website data to optimize CAC, ROAS, and conversion rates. I proficiently use Python, R, SQL, Tableau, Power BI, Looker Studio, and Google Analytics to deliver fast, insightful dashboards and forecasts. I enjoy collaborating with cross-functional teams—brand, design, and product—to craft seamless, high-impact experiences that drive engagement and revenue.

Available to hire

Hi, I’m Jingjing Chen. I’m a data-driven marketing professional who turns analytics into growth. I hold a Master of Science in Applied Analytics from Columbia University and a Finance degree from Kean University, and I’ve led data-informed marketing initiatives across real estate, e-commerce, and professional services. I thrive on blending CRM, paid media, and website data to optimize CAC, ROAS, and conversion rates.

I proficiently use Python, R, SQL, Tableau, Power BI, Looker Studio, and Google Analytics to deliver fast, insightful dashboards and forecasts. I enjoy collaborating with cross-functional teams—brand, design, and product—to craft seamless, high-impact experiences that drive engagement and revenue.

Skills

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Work Experience

Digital Marketing Specialist at USWOO Realty

November 1, 2025 - Present

Planned and executed EDM email campaigns end-to-end (content, design, scheduling, A/B testing, sending) and redesigned landing pages, reducing unsubscribe rate by 5%. Automated email lifecycle segmentation in Mailchimp based on lease-expiration windows, enabling monthly refreshed lists of 20k+ subscribers. Optimized a $6K monthly paid media budget by reallocating spend across platforms using performance insights and predictive budgeting, achieving 7.5% cost savings while doubling campaign impact. Coordinated with brand, social media, influencers, and designers to produce paid advertising creatives for Instagram, TikTok, LinkedIn, and RedNote to support traffic and lead generation. Monitored website, EDM, and paid media performance using Google Analytics, Mailchimp, Power BI, and Google Sheets; delivered weekly/monthly dashboards with actionable optimization insights (CTR, CVR, CPA, ROAS, engagement).

Founder & Data Lead at Aurielle Marketplace Inc

January 1, 2025 - November 1, 2025

Built and managed the official e-commerce site on WordPress; planned weekly/monthly product launches aligned with fashion trends; ensured branding consistency and up-to-date product presentation. Executed SEO/SEM optimization by refining keyword targeting, on-page structure, and paid search bidding; analyzed landing pages and conversion paths to improve qualified traffic and on-site conversion performance. Coordinated end-to-end order fulfillment and logistics across TikTok Shop, official website, and Facebook channels; centralized order routing and shipping workflows, achieving 100% on-time delivery and zero negative reviews. Analyzed cross-channel marketing and customer data using RFM segmentation, A/B testing, and performance attribution to optimize promotions and budget allocation, improving repeat purchase rate by 15% and ROAS by 22%.

Digital Marketing Analyst at Zenmo Law Group Inc.

May 1, 2024 - September 1, 2024

Built and maintained a marketing performance data framework integrating CRM, paid media, and transaction data, ensuring metric consistency across CPC, CPA, CVR, and ROI to support reliable campaign analysis and reporting. Analyzed CRM and transaction funnel data using Excel and Python to identify conversion drop-offs and key purchase drivers; optimized targeting strategies and improved conversion rate by 12%. Evaluated paid media and merchandising performance using regression-based analysis to guide channel offers and campaign adjustments, increasing campaign ROI by 15%. Automated weekly marketing KPI dashboards in Tableau by integrating Shopify, CRM, and Google Analytics, enabling faster, data-driven decision-making for leadership. Assessed cross-channel marketing performance and supported budget reallocation across paid and owned channels, improving ROAS by 22% and reducing acquisition inefficiency.

Business Operations Specialist (Part-time) at Wholesale Scarves USA

September 1, 2023 - April 1, 2024

Designed and executed A/B testing on product placements and keyword bidding strategies, improving average conversion rate by 25% and supporting data-driven merchandising decisions. Conducted competitor and industry research across trends, content strategy, page structure, and channel mix to inform campaign planning and content direction. Analyzed sales demand and supply chain data using SARIMA time-series forecasting in R to predict order volume fluctuations, improving inventory forecast accuracy by 18% and reducing stock imbalance. Built self-serve Tableau dashboards with automated refreshes to track sales, CPA, retention, inventory trends, and operational KPIs, enabling business leaders to monitor performance without analyst support.

Business Analyst at ByteDance

January 1, 2022 - March 1, 2022

Built scalable SQL analytics pipelines for 2.8M+ e-commerce records across eight brands and multiple product categories; ensured data accuracy and consistency to support marketing performance analysis and executive reporting. Conducted industry and competitor analysis combining sales performance, pricing, product mix, and user profile; applied RFM segmentation and regression analysis to generate actionable recommendations that improved repeat purchase rate by 10% and reduced churn. Analyzed 90,000+ customer reviews and behavioral signals using Python and SQL; delivered insights via interactive Power BI dashboards to support brand positioning, content strategy, and campaign optimization, accelerating decision cycles by 17%.