Hi, I’m Carolyn Frichot, a strategic and impact-driven marketing leader with 15+ years shaping organisational direction across human services, disability, health, and commercial sectors. I transform underperforming functions into high-performing, data-led, digitally enabled operations, and I thrive in guiding teams through change, modernising systems, accelerating growth, and delivering measurable results with limited resources. I blend commercial acumen with purpose-driven experience to influence stakeholders, strengthen organisational capability, and deliver outcomes that matter. I’m collaborative, decisive, and passionate about building strong brands, compelling campaigns, and sustainable growth across sectors through cross-functional partnerships and digital transformation.…

Carolyn Frichot

Hi, I’m Carolyn Frichot, a strategic and impact-driven marketing leader with 15+ years shaping organisational direction across human services, disability, health, and commercial sectors. I transform underperforming functions into high-performing, data-led, digitally enabled operations, and I thrive in guiding teams through change, modernising systems, accelerating growth, and delivering measurable results with limited resources. I blend commercial acumen with purpose-driven experience to influence stakeholders, strengthen organisational capability, and deliver outcomes that matter. I’m collaborative, decisive, and passionate about building strong brands, compelling campaigns, and sustainable growth across sectors through cross-functional partnerships and digital transformation.…

Available to hire

Hi, I’m Carolyn Frichot, a strategic and impact-driven marketing leader with 15+ years shaping organisational direction across human services, disability, health, and commercial sectors. I transform underperforming functions into high-performing, data-led, digitally enabled operations, and I thrive in guiding teams through change, modernising systems, accelerating growth, and delivering measurable results with limited resources.

I blend commercial acumen with purpose-driven experience to influence stakeholders, strengthen organisational capability, and deliver outcomes that matter. I’m collaborative, decisive, and passionate about building strong brands, compelling campaigns, and sustainable growth across sectors through cross-functional partnerships and digital transformation.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing & Fundraising Manager at Access Industries
February 1, 2023 - October 1, 2025
Executive leadership role overseeing omni-channel marketing, digital transformation, and the evolution of fundraising from traditional lotteries to scalable, digital-first giving models. Transformed fundraising program to online recurring giving while sustaining annual revenue of $550K; reduced operating costs by 30% through process optimisation and vendor consolidation; achieved 70% email open rates and 33% engagement; triple-d the social media reach and engagement; strengthened brand positioning and organisational visibility across channels.
Marketing & Communications Manager at Vera Living
May 1, 2022 - October 1, 2022
Led strategic communications and digital transformation for a national SDA provider. Directed brand refresh and digital uplift, increasing stakeholder engagement and inquiries; delivered a new high-performing website; launched the SDA Assessment Tool to improve customer pathways and service delivery.
Communications Manager at Palliative Care NSW
March 1, 2021 - May 1, 2022
Developed and executed statewide communication strategies, strengthening advocacy, member engagement, and sector visibility; led a digital engagement project in partnership with La Trobe University to support statewide community engagement during COVID-19; consistently delivered 33%+ engagement on email communications.
Communications & Engagement Manager at Down Syndrome NSW
April 1, 2017 - April 1, 2020
Oversaw all communications, engagement, membership, and digital transformation initiatives for a statewide peak organisation; doubled membership and improved retention; delivered 65% open rates and 35% engagement; led an $800K CRM transformation project driving cultural and operational change.
Executive Producer/Producer at Signalhill Feature Film
January 1, 2015 - January 1, 2017
Produced the feature film Game of Aces, leading fundraising, production operations, and global distribution; managed a $3M budget across international production for on-time and on-budget delivery; secured investment, coordinated international crews, and oversaw distribution strategy.
Marcomms Director at Inerva Software Systems
July 1, 2013 - April 1, 2015
Directed marketing, brand, and communications strategy for a national aged care software provider; secured $290K+ in competitive grants to advance product development and organisational capability; reduced marketing costs by 33% while increasing lead generation and conversion rates; initiatives recognised by Telstra Small Business Awards 2014.
Marcomms Manager at O Group
July 1, 2010 - June 1, 2013
Executive leader in state-wide transition from ATL to CRM; managed staff of 200+ for marcomms digital transformation; reduced marketing budget by 33%; winner of BEC National Business Development Award two years running – 2010 & 2011.
Marcomms Manager at Bellamy’s Organic Babyfood
January 1, 2006 - June 1, 2010
Strategised, implemented and managed all marketing and PR activities and brand development; transitioned from boutique retail into major supermarket chains; developed key export markets with significant international success in the Asian market.

Education

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Qualifications

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Industry Experience

Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Education, Life Sciences

Skills

Experience Level