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I am a creative, hands-on marketing leader with 28 years of experience driving strategic initiatives across digital marketing, brand development, and web design. I enjoy leading teams, managing cross-functional projects, and growing engagement through storytelling and data-driven campaigns. I excel at translating complex ideas into cohesive marketing strategies that elevate brand presence, boost traffic, and deliver measurable ROI.…I am a creative, hands-on marketing leader with 28 years of experience driving strategic initiatives across digital marketing, brand development, and web design. I enjoy leading teams, managing cross-functional projects, and growing engagement through storytelling and data-driven campaigns. I excel at translating complex ideas into cohesive marketing strategies that elevate brand presence, boost traffic, and deliver measurable ROI.

Angela Borden

Digital Marketer, Marketing Strategist, Web Designer, +2

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I am a creative, hands-on marketing leader with 28 years of experience driving strategic initiatives across digital marketing, brand development, and web design. I enjoy leading teams, managing cross-functional projects, and growing engagement through storytelling and data-driven campaigns. I excel at translating complex ideas into cohesive marketing strategies that elevate brand presence, boost traffic, and deliver measurable ROI.…I am a creative, hands-on marketing leader with 28 years of experience driving strategic initiatives across digital marketing, brand development, and web design. I enjoy leading teams, managing cross-functional projects, and growing engagement through storytelling and data-driven campaigns. I excel at translating complex ideas into cohesive marketing strategies that elevate brand presence, boost traffic, and deliver measurable ROI.

Available to hire

I am a creative, hands-on marketing leader with 28 years of experience driving strategic initiatives across digital marketing, brand development, and web design. I enjoy leading teams, managing cross-functional projects, and growing engagement through storytelling and data-driven campaigns.

I excel at translating complex ideas into cohesive marketing strategies that elevate brand presence, boost traffic, and deliver measurable ROI.

Skills

Experience Level

Expert

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Intermediate

Intermediate

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Intermediate

Work Experience

Marketing Director at MTI America

January 1, 2018 - Present

Led the marketing team, creating cross-department programs and developing high-conversion sales tools, web content, and lead-generation campaigns to support the acquisition of network providers. Authored and produced CEU webinars and on-site courses for case managers and adjusters, driving a 20% year-over-year increase in audience engagement and participation. Increased corporate website traffic by 105% within a year, with 40% organic growth through content marketing; launched a PR program and boosted webinar attendance by 52% through targeted marketing. Developed a LinkedIn strategy that grew followers by 21% and increased newsletter reach by 74% over two years.

Digital Marketing Director at The Original Frameless Shower Doors

January 1, 2016 - January 1, 2018

Directed multi-channel digital campaigns (SEO, paid ads, social media) for B2B and B2C audiences, maximizing engagement and conversion. Led partnerships and project management for national retail integration with Floor & Decor, including in-store kiosks and online design tools. Developed print and online marketing programs, established a customer CRM framework in Zoho, and implemented email automation for targeted outreach. Created a franchisee onboarding program to drive local marketing and growth.

Senior Web Designer at Marcum LLP

January 1, 2009 - January 1, 2016

Led the design and management of corporate websites and applications, achieving improved user engagement with responsive designs and CRM-integrated lead capture. Produced marketing content for internal and external platforms, including email marketing materials, news feeds, and mobile apps.

Senior Web Designer at CyberGuard/McAfee

January 1, 2003 - January 1, 2009

Managed corporate and investor websites for multiple brands under the McAfee umbrella. Created multimedia presentations and managed ad campaigns, resulting in optimized engagement through analytics.

Senior Web Designer at Equitystation

January 1, 2002 - January 1, 2003

Developed and maintained a corporate website using CFML, JavaScript, HTML, and CSS. Designed product brochures and corporate presentations to explain the trading platform and investment practices.

Senior Web Designer at Applied Systems

January 1, 1997 - January 1, 2002

Network design, management, and web hosting. Met with prospects to identify website requirements. Designed and implemented client websites and management firms. Provided training and support to a client base of 50 for email, dial-in, DNS and networking.