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I'm a marketing and communications professional with over 20 years of experience. I started as a formally trained graphic and web designer and have spent most of my career in digital marketing and communications leadership roles. I specialize in developing marketing strategies, crafting and executing creative advertising plans of all sizes, and managing brands across digital and print media. I optimize social media campaigns, maintain content calendars, and tell stories that resonate with diverse audiences. I am passionate about accessibility, usability, and cross-cultural design, including hands-on collaboration with Tk'emlúps te Secwépemc to ensure culturally resonant communication strategies. In leadership roles, I partner with governments, educational institutions, and private organizations to drive growth, recruitment, and international partnerships. My work emphasizes user experience, data-driven optimization, and strong collaboration across teams to deliver measurable results while upholding cultural respect and community engagement.…I'm a marketing and communications professional with over 20 years of experience. I started as a formally trained graphic and web designer and have spent most of my career in digital marketing and communications leadership roles. I specialize in developing marketing strategies, crafting and executing creative advertising plans of all sizes, and managing brands across digital and print media. I optimize social media campaigns, maintain content calendars, and tell stories that resonate with diverse audiences. I am passionate about accessibility, usability, and cross-cultural design, including hands-on collaboration with Tk'emlúps te Secwépemc to ensure culturally resonant communication strategies. In leadership roles, I partner with governments, educational institutions, and private organizations to drive growth, recruitment, and international partnerships. My work emphasizes user experience, data-driven optimization, and strong collaboration across teams to deliver measurable results while upholding cultural respect and community engagement.

user1437178

Marketing Strategist, Brand Strategist, Marketing Consultant, +7

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I'm a marketing and communications professional with over 20 years of experience. I started as a formally trained graphic and web designer and have spent most of my career in digital marketing and communications leadership roles. I specialize in developing marketing strategies, crafting and executing creative advertising plans of all sizes, and managing brands across digital and print media. I optimize social media campaigns, maintain content calendars, and tell stories that resonate with diverse audiences. I am passionate about accessibility, usability, and cross-cultural design, including hands-on collaboration with Tk'emlúps te Secwépemc to ensure culturally resonant communication strategies. In leadership roles, I partner with governments, educational institutions, and private organizations to drive growth, recruitment, and international partnerships. My work emphasizes user experience, data-driven optimization, and strong collaboration across teams to deliver measurable results while upholding cultural respect and community engagement.…I'm a marketing and communications professional with over 20 years of experience. I started as a formally trained graphic and web designer and have spent most of my career in digital marketing and communications leadership roles. I specialize in developing marketing strategies, crafting and executing creative advertising plans of all sizes, and managing brands across digital and print media. I optimize social media campaigns, maintain content calendars, and tell stories that resonate with diverse audiences. I am passionate about accessibility, usability, and cross-cultural design, including hands-on collaboration with Tk'emlúps te Secwépemc to ensure culturally resonant communication strategies. In leadership roles, I partner with governments, educational institutions, and private organizations to drive growth, recruitment, and international partnerships. My work emphasizes user experience, data-driven optimization, and strong collaboration across teams to deliver measurable results while upholding cultural respect and community engagement.

Available to hire

I’m a marketing and communications professional with over 20 years of experience. I started as a formally trained graphic and web designer and have spent most of my career in digital marketing and communications leadership roles. I specialize in developing marketing strategies, crafting and executing creative advertising plans of all sizes, and managing brands across digital and print media. I optimize social media campaigns, maintain content calendars, and tell stories that resonate with diverse audiences. I am passionate about accessibility, usability, and cross-cultural design, including hands-on collaboration with Tk’emlúps te Secwépemc to ensure culturally resonant communication strategies.

In leadership roles, I partner with governments, educational institutions, and private organizations to drive growth, recruitment, and international partnerships. My work emphasizes user experience, data-driven optimization, and strong collaboration across teams to deliver measurable results while upholding cultural respect and community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director, International Partnerships and Business Development at Thompson Rivers University

February 1, 2020 - September 30, 2025

Led three teams (Transnational Education, Study Abroad, and the International Training Centre) to market the university and foster global partnerships. Recruited over 1,000 students annually for international programs and managed multi-million-dollar budgets. Secured over 1.5 million in government grant funding to create short international study tours for indigenous students. Collaborated with local organizations and international governments, educators, and private sector partners to create training and study tour opportunities.

Director, Marketing & Communications at ICEF GmbH

December 1, 2015 - February 1, 2020

Marketing and communications leader overseeing print and digital channels (website, social media, SEM/SEO, large-format print, booth designs, and email automation). Directed the marketing function, provided daily leadership to the marketing team, and collaborated with IT and media teams to align messaging and technology.

Manager, Digital Marketing at Thompson Rivers University

June 1, 2014 - December 1, 2015

Implemented and optimized digital marketing strategies, conducted assessments, and managed a marketing automation program. Oversaw an $800K budget for social media and PPC campaigns.

Sessional Instructor at Thompson Rivers University

September 1, 2013 - June 30, 2014

Instructed courses including JOUR 2060 Introduction to Multimedia and CMNS 1290 Introduction to Professional Writing; developed lesson plans and assignments; delivered content within the Moodle environment; assessed student work.

Online Instructor (five courses) at BCIT

April 1, 2003 - December 31, 2015

Co-created course content and assignments; implemented online course interfaces in WebCT/Desire2Learn; instructed students and evaluated assignments across the Web Technologies certificate.

Manager, Recruitment Communications at Thompson Rivers University

July 1, 2009 - December 31, 2012

Managed recruitment-related marketing and communications projects across the institution; led web, print, and digital campaigns; established ROI targets for student conversion; chaired campus web committees; hired and trained recruitment staff.

Manager, Web Communications at Thompson Rivers University

June 1, 2008 - July 31, 2009

Managed TRU's main website, including rotating home page stories and press releases; oversaw analytics reporting and trained staff in web maintenance and development.

Manager, Creative Services at Thompson Rivers University

June 1, 2007 - June 30, 2008

Directed production of all print materials; supervised four graphic designers; oversaw campaigns and collateral across programs and faculties.

Web Design Coordinator at Kwantlen University College

May 1, 2005 - May 31, 2007

Coordinated web design projects for recruitment-focused programs; designed and maintained the Kwantlen website; led SEO efforts and trained staff in CMS usage.

Web Design Supervisor at Douglas College

July 1, 1999 - May 31, 2005

Coordinated web design projects for programs and faculties; managed the main Douglas College website; conducted usability testing and trained staff in web maintenance.

Graphic Artist and Web Designer at ABC Communications

September 1, 1997 - July 31, 1999

Designed corporate intranets, websites, and promotional materials; produced print brochures, ads, signage, and exhibits.