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I'm a senior freelance brand and marketing consultant with 15+ years of experience across multiple sectors, specialising in brand strategy, identity development and activation. I’m trusted by agencies and clients to lead projects from insight through to launch, with a strong track record in content, social, campaigns and multi-channel delivery. I build warm client relationships, bring clear strategic thinking, and hands-on execution to every brief. Beyond my professional career, I’m the lead singer in my band The Parallels and regularly perform live, which strengthens my confidence, communication skills and ability to connect with diverse audiences. I’m passionate about nature, the sea and the outdoors—surfing, skiing and paddle-boarding—and I enjoy looking after horses and dogs. I’m a mother, which has given me resilience, determination and perspective that I bring into my work—showing up consistently, leading with empathy and delivering to a high standard.…I'm a senior freelance brand and marketing consultant with 15+ years of experience across multiple sectors, specialising in brand strategy, identity development and activation. I’m trusted by agencies and clients to lead projects from insight through to launch, with a strong track record in content, social, campaigns and multi-channel delivery. I build warm client relationships, bring clear strategic thinking, and hands-on execution to every brief. Beyond my professional career, I’m the lead singer in my band The Parallels and regularly perform live, which strengthens my confidence, communication skills and ability to connect with diverse audiences. I’m passionate about nature, the sea and the outdoors—surfing, skiing and paddle-boarding—and I enjoy looking after horses and dogs. I’m a mother, which has given me resilience, determination and perspective that I bring into my work—showing up consistently, leading with empathy and delivering to a high standard.

Beth Stephens

Brand Strategist, Marketing Strategist, Brand Designer, +4

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I'm a senior freelance brand and marketing consultant with 15+ years of experience across multiple sectors, specialising in brand strategy, identity development and activation. I’m trusted by agencies and clients to lead projects from insight through to launch, with a strong track record in content, social, campaigns and multi-channel delivery. I build warm client relationships, bring clear strategic thinking, and hands-on execution to every brief. Beyond my professional career, I’m the lead singer in my band The Parallels and regularly perform live, which strengthens my confidence, communication skills and ability to connect with diverse audiences. I’m passionate about nature, the sea and the outdoors—surfing, skiing and paddle-boarding—and I enjoy looking after horses and dogs. I’m a mother, which has given me resilience, determination and perspective that I bring into my work—showing up consistently, leading with empathy and delivering to a high standard.…I'm a senior freelance brand and marketing consultant with 15+ years of experience across multiple sectors, specialising in brand strategy, identity development and activation. I’m trusted by agencies and clients to lead projects from insight through to launch, with a strong track record in content, social, campaigns and multi-channel delivery. I build warm client relationships, bring clear strategic thinking, and hands-on execution to every brief. Beyond my professional career, I’m the lead singer in my band The Parallels and regularly perform live, which strengthens my confidence, communication skills and ability to connect with diverse audiences. I’m passionate about nature, the sea and the outdoors—surfing, skiing and paddle-boarding—and I enjoy looking after horses and dogs. I’m a mother, which has given me resilience, determination and perspective that I bring into my work—showing up consistently, leading with empathy and delivering to a high standard.

Available to hire

I’m a senior freelance brand and marketing consultant with 15+ years of experience across multiple sectors, specialising in brand strategy, identity development and activation. I’m trusted by agencies and clients to lead projects from insight through to launch, with a strong track record in content, social, campaigns and multi-channel delivery. I build warm client relationships, bring clear strategic thinking, and hands-on execution to every brief.

Beyond my professional career, I’m the lead singer in my band The Parallels and regularly perform live, which strengthens my confidence, communication skills and ability to connect with diverse audiences. I’m passionate about nature, the sea and the outdoors—surfing, skiing and paddle-boarding—and I enjoy looking after horses and dogs. I’m a mother, which has given me resilience, determination and perspective that I bring into my work—showing up consistently, leading with empathy and delivering to a high standard.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand & Marketing Lead at avery + brown

January 1, 2025 - Present

Head of brand, marketing and client relationships at avery + brown, a B Corp-certified agency. Responsible for developing and evolving client brands from positioning and identity through activation across social (LinkedIn and Instagram), website, blog content and email marketing. Lead brand identity briefs, content strategy and activation for clients including GBCI Europe, The Little HR Department, Discover Godalming and Ratio EV. Play a central role in shaping the agency’s own brand, new business narrative and marketing output. Proficient in Adobe Creative Suite & Canva, Web Development & CMS Management, Email Marketing & CRM, Social media (basic SEO, PPC & Meta Ads), Shoot Production (stills & video).

Marketing & Product Manager at Hyphae Learning

January 1, 2024 - January 1, 2025

Initially engaged as a freelance brand consultant to create the brand identity, brand world and launch strategy for Hyphae Learning. Responsible for the end-to-end launch of Hyphae Learning, from brand strategy and proposition through to platform build, content and go-to-market activity. Led development of a bespoke e-learning website and platform including educational video content, presentations and UX structure. Owned all marketing channels including social media, email marketing, podcasts and content creation. Planned and delivered the brand launch at ExCeL London during Futurescape, driving awareness, data capture and subscription interest.

Account Director at Studio Certain (MBA Group)

January 1, 2021 - January 1, 2022

Led major client accounts and new business pitches. Delivered internal and external re-brands and marketing strategies for MBA Group, VideoSmart, Mabble and Here Student Living. Acted as senior client lead, managing teams and ensuring high-quality strategic and creative delivery.

Freelance – bs creative at bs creative

January 1, 2019 - Present

Selected projects across multiple clients including Zone3, Pets & Friends (formerly Kennelgate), The Landscaping Consultants, Fig & Willow and Sam Perry Gardening. Zone3: Led brand storytelling and copywriting across website and CRM, delivering the brand’s highest-ever open and click-through rates. Pets & Friends: Creative Services Director, led a full re-brand and digital proposition, translating consumer research into a compelling brand proposition, identity, guidelines and launch content; produced a multi-day green screen video shoot for hero/teaser content. The Landscaping Consultants, Fig & Willow and Sam Perry Gardening: developed full re-brands including identity, typographic suite, colour palette, websites and activation concepts for print, digital and video, plus social content campaigns.

Client Services Director at Reef Design

January 1, 2013 - January 1, 2019

Senior client lead within a brand and print-focused agency specialising in premium interiors, fashion, jewellery, beauty and lifestyle brands. Led international stills and moving image shoot production, including shoots in Cape Town, Namibia and Iceland. Delivered brand identity creation, copywriting, brand guidelines and print specification across touchpoints. Acted as an extension of clients’ internal marketing teams, facilitating delivery across web, social, exhibitions, packaging, retail and direct mail.

Senior Account Manager at Pernod Ricard – Circle IMC

January 1, 2012 - January 1, 2013

Senior account lead delivering brand, packaging and experiential work for Pernod Ricard’s global whisky and spirits portfolio. Developed international toolkits and multi-market activation programmes across on-trade, off-trade and travel retail. Led the creation and rollout of tasting programmes, including Chivas Regal’s multi-sensory ‘Blending of an Icon’ experience. Delivered new product development and packaging re-stages, working with consumer research and local markets. Produced brand ambassador education kits, press trips and launch events across key global territories.

Senior Account Manager at Pernod R icard – Circle IMC

January 1, 2012 - January 1, 2013

Senior account lead delivering brand, packaging and experiential work for Pernod Ricard’s global whisky and spirits portfolio. Developed international toolkits and multi-market activation programmes across on-trade, off-trade and travel retail. Led the creation and rollout of pioneering tasting programmes, including Chivas Regal’s multi-sensory ‘Blending of an Icon’ experience. Delivered new product development and packaging re-stages across multiple whisky brands, working closely with consumer research and local markets. Produced brand ambassador education kits, press trips and launch events across key global territories.

Project Manager at Rufus Leonard

January 1, 2010 - January 1, 2012

Led retail and brand campaigns for Lloyds Banking Group. Managed multi-agency coordination, senior stakeholder presentations and large-scale brand rollouts. Part of the core team delivering the Lloyds rebrand and London 2012 sponsorship activation.