Hi, I’m Corinne Faraguna, a senior conversion rate optimization specialist with 8+ years of hands-on CRO experience driving measurable revenue growth for digital businesses. I’ve led end-to-end funnel optimization—from traffic acquisition to conversion—achieving consistent 3-5x improvements in cost-per-acquisition and 30-50% lifts in conversion rate across paid and organic channels. I excel in A/B testing methodologies, landing page optimization, and data-driven decision making across multiple channels. I’m a self-directed remote specialist who delivers reliable, results-focused solutions that directly impact bottom-line performance. I thrive on building repeatable, testable marketing funnels, dashboards, and multi-touch nurture sequences that help teams scale growth efficiently.

Hi, I’m Corinne Faraguna, a senior conversion rate optimization specialist with 8+ years of hands-on CRO experience driving measurable revenue growth for digital businesses. I’ve led end-to-end funnel optimization—from traffic acquisition to conversion—achieving consistent 3-5x improvements in cost-per-acquisition and 30-50% lifts in conversion rate across paid and organic channels. I excel in A/B testing methodologies, landing page optimization, and data-driven decision making across multiple channels. I’m a self-directed remote specialist who delivers reliable, results-focused solutions that directly impact bottom-line performance. I thrive on building repeatable, testable marketing funnels, dashboards, and multi-touch nurture sequences that help teams scale growth efficiently.

Available to hire

Hi, I’m Corinne Faraguna, a senior conversion rate optimization specialist with 8+ years of hands-on CRO experience driving measurable revenue growth for digital businesses. I’ve led end-to-end funnel optimization—from traffic acquisition to conversion—achieving consistent 3-5x improvements in cost-per-acquisition and 30-50% lifts in conversion rate across paid and organic channels. I excel in A/B testing methodologies, landing page optimization, and data-driven decision making across multiple channels.

I’m a self-directed remote specialist who delivers reliable, results-focused solutions that directly impact bottom-line performance. I thrive on building repeatable, testable marketing funnels, dashboards, and multi-touch nurture sequences that help teams scale growth efficiently.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Marketing Consultant at Self-Employed
January 1, 2021 - Present
Provide end-to-end digital marketing services for mission-driven organizations across email, website, social media, and blog; design content calendars; create assets in Adobe Creative Suite and Canva; manage social accounts (LinkedIn, Facebook, Twitter) for multiple clients; execute Google Ads, Meta Ads, and LinkedIn Ads with budgets up to $50K/month; run 200+ A/B tests; build email campaigns for 100K+ monthly contacts; analyze campaigns with Google Analytics, HubSpot, Klaviyo, Marketo, and ad platforms; optimize funnels to improve CPA by 3-5x; collaborate with SMEs, writers, and designers to align blog posts, webinars, and copy with business goals.
Head of Strategic Marketing at SPA Global
January 1, 2020 - January 1, 2023
Led comprehensive digital marketing across content calendars, blogs, webinars, emails, social media, and paid campaigns; built and managed HubSpot marketing automation for lead nurturing and conversions; designed and optimized marketing funnels driving traffic sources, landing pages, email nurture sequences, and conversion paths with improvements in CPA; oversaw daily management of Meta Business Suite and LinkedIn Campaign Manager; led email marketing campaigns including promotions, nurture sequences, and newsletters reaching 50K+ contacts.
Head of Marketing & Integration at Realty Marketing Lab
January 1, 2014 - January 1, 2020
Organized comprehensive digital filing systems and segmented contact databases for targeted outreach; conducted sentiment surveys and analyzed engagement data to refine messaging and inform quarterly marketing reports; managed content collection from multiple stakeholders and maintained organized digital asset libraries ensuring brand consistency; monitored campaign metrics and prepared semi-annual analytics reports to demonstrate ROI and guide strategic decisions; published and updated WordPress content with SEO best practices to improve search visibility.
Marketing/CRO Consultant at Self-Employed
January 1, 2021 - Present
Designed and optimized complete marketing funnels from awareness through conversion, consistently achieving 3-5x improvements in cost-per-acquisition across diverse client projects. Executed 200+ A/B tests across landing pages, email sequences, checkout flows, and paid campaigns, documenting hypotheses, results, and learnings to inform future optimization decisions. Managed paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) with monthly budgets up to $50K, achieving 30-50% efficiency improvements through continuous conversion-focused optimization. Analyzed multi-channel conversion data from Google Analytics, HubSpot, Klaviyo, Marketo, and advertising platforms, creating actionable dashboards that identify high-impact optimization opportunities. Optimized landing pages, ad creatives, and email campaigns through rigorous testing protocols, resulting in average conversion rate improvements of 35-50% across client accounts. Built and refined email marketing funnels for 100K+ contacts, opt
Head of Strategic Marketing at SPAGlobal
January 1, 2020 - January 1, 2023
Owned end-to-end funnel optimization from traffic acquisition through conversion, managing Google Ads, LinkedIn Ads, and organic channels to maximize ROI and reduce customer acquisition costs. Executed systematic A/B testing program across all digital touch points, achieving average 35% improvement in conversion rate through data-driven creative and messaging optimization. Built and optimized HubSpot marketing automation workflows, implementing sophisticated lead scoring, segmentation, and nurture sequences that improved lead-to-customer conversion by 40%. Monitored and optimized conversion metrics daily across Meta Business Suite and LinkedIn Campaign Manager, rapidly adapting campaigns based on performance data and platform updates. Designed multi-touch email marketing funnels including promotional sequences, behavioral triggers, and nurture programs reaching 50K+ contacts, optimizing engagement and conversion at each stage. Created comprehensive testing road map prioritizing high-im

Education

Associate Degree, Marketing Management at BCIT
January 1, 2010 - January 1, 2010
Bachelor Degree, Psychology at Mount Royal University
January 1, 2005 - January 1, 2005
Bachelor Degree, English at University of Calgary
January 1, 1999 - January 1, 1999
Associate Degree, Marketing Management at BCIT, Vancouver
January 11, 2030 - January 1, 2010
Bachelor Degree, Psychology at Mount Royal University, Calgary
January 11, 2030 - January 1, 2005
Bachelor Degree, English at University of Calgary, Calgary
January 11, 2030 - January 1, 1999

Qualifications

Growth Marketing & Conversion Rate Optimization Certificate
January 1, 2022 - January 22, 2026
Search Engine Optimization Certificate
January 1, 2020 - January 22, 2026
Marketing Analytics Certificate
January 1, 2019 - January 22, 2026
Business Analysis Certificate
January 1, 2015 - January 22, 2026
Project Management Certificate
January 1, 2014 - January 22, 2026
Growth Marketing & Conversion Rate Optimization Certificate
January 1, 2022 - January 22, 2026
Search Engine Optimization Certificate
January 1, 2020 - January 22, 2026
Marketing Analytics Certificate
January 1, 2019 - January 22, 2026
Business Analysis Certificate
January 1, 2015 - January 22, 2026
Project Management Certificate
January 1, 2014 - January 22, 2026

Industry Experience

Non-Profit Organization, Professional Services, Media & Entertainment, Travel & Hospitality, Software & Internet

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

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