Leading creative vision for clients across financial services providers, banks, fintechs, insurance, FMCG, and telecommunications; managing teams to deliver integrated campaigns across digital and traditional media, driving brand awareness and customer engagement.

Group Creative Director at Redhouse Group

July 1, 2023 - November 1, 2023

Oversaw multiple creative teams, directing high-impact campaigns that improved brand positioning for clients; spearheaded execution of creative strategies, contributing to business growth and new client acquisitions.

Creative Director at BBDO Mediaedge

January 1, 2018 - January 1, 2023

Led the creative direction for Tusker brands, increasing brand awareness by 25% within six months; directed national advertising for multiple Diageo brands, contributing to a 15% revenue increase; launched 'Sikera' Apple Cider for EABL, driving significant market penetration in the first year.

Acting Managing Director / Creative Director at TBWA\Redhouse

January 1, 2012 - January 1, 2018

Directed multi-channel campaigns for Stanbic Bank, resulting in a 40% increase in client leads; led the 'Mbu Fake' behavior change campaign, which won recognition for consumer engagement and impact on malaria prevention.

Creative Director at Ogilvy & Mather

January 1, 2006 - January 1, 2011

Revamped marketing campaigns for BAT Kenya, driving improved market share across Africa; directed campaigns for KCB Foundation’s 'Niko Waks,' increasing youth engagement by 40%.