CRO Strategist at PM Digital

Owned end-to-end CRO strategy and launched 110+ A/B and multivariate tests for 7- and 8-figure e-commerce brands, achieving a 30%+ win rate. Directed full-site redesigns, notably for a major UK fitness brand that increased their conversion rate and revenue per visit by over 20%. Developed and implemented a new price testing framework for agency clients. Onboarded two junior CRO specialists, supporting their development and integration into the team.

Retail Analyst at Skuudle

Performed data analysis and market research for enterprise retail clients. Analyzed pricing and sales trends to guide client strategy and uncover revenue gaps. Prepared detailed reports to guide sales and marketing decisions.