Sean Lee is a senior marketing, growth, and business development executive with 12+ yrs of experience scaling revenue, partnerships, and market access for healthcare, consumer, and tech-driven organizations across North America and international markets. He has helped 3× revenue in 2 yrs at one of Canada’s fastest-growing med-tech startups, contributing to sustained triple-digit growth and national growth rankings. His work includes building enterprise sales and marketing functions from the ground up, shifting revenue mix from 3P marketplaces to owned channels, and delivering 8–11× ROAS across performance programs. Sean has cumulatively managed $5M+ in paid media spend across search, social, marketplace, and programmatic channels. He has overseen complex digital and CRM ecosystems and built outbound growth engines generating 100s of qualified enterprise leads and dozens of senior-level meetings in months. His experience spans retail, enterprise, government, and institutional channels, including private-label programs, RFP/RFI responses, and multi-channel GTM strategies. Across his career, Sean has supported large-scale commercialization, distribution, and market-entry partnerships with leading multinational enterprises, including publicly listed global organizations. He has also contributed to multi-million-dollar investment and JV offers, as well as government-backed growth programs covering financing, trade insurance, R&D funding, and international expansion. Known for operating at the intersection of strategy and execution, Sean partners closely with exec teams, investors, and public-sector stakeholders to navigate regulated environments, unlock new revenue channels, and build durable, scalable growth platforms.

Sean Lee

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Sean Lee is a senior marketing, growth, and business development executive with 12+ yrs of experience scaling revenue, partnerships, and market access for healthcare, consumer, and tech-driven organizations across North America and international markets. He has helped 3× revenue in 2 yrs at one of Canada’s fastest-growing med-tech startups, contributing to sustained triple-digit growth and national growth rankings. His work includes building enterprise sales and marketing functions from the ground up, shifting revenue mix from 3P marketplaces to owned channels, and delivering 8–11× ROAS across performance programs. Sean has cumulatively managed $5M+ in paid media spend across search, social, marketplace, and programmatic channels. He has overseen complex digital and CRM ecosystems and built outbound growth engines generating 100s of qualified enterprise leads and dozens of senior-level meetings in months. His experience spans retail, enterprise, government, and institutional channels, including private-label programs, RFP/RFI responses, and multi-channel GTM strategies. Across his career, Sean has supported large-scale commercialization, distribution, and market-entry partnerships with leading multinational enterprises, including publicly listed global organizations. He has also contributed to multi-million-dollar investment and JV offers, as well as government-backed growth programs covering financing, trade insurance, R&D funding, and international expansion. Known for operating at the intersection of strategy and execution, Sean partners closely with exec teams, investors, and public-sector stakeholders to navigate regulated environments, unlock new revenue channels, and build durable, scalable growth platforms.

Available to hire

Sean Lee is a senior marketing, growth, and business development executive with 12+ yrs of experience scaling revenue, partnerships, and market access for healthcare, consumer, and tech-driven organizations across North America and international markets.

He has helped 3× revenue in 2 yrs at one of Canada’s fastest-growing med-tech startups, contributing to sustained triple-digit growth and national growth rankings. His work includes building enterprise sales and marketing functions from the ground up, shifting revenue mix from 3P marketplaces to owned channels, and delivering 8–11× ROAS across performance programs.

Sean has cumulatively managed $5M+ in paid media spend across search, social, marketplace, and programmatic channels. He has overseen complex digital and CRM ecosystems and built outbound growth engines generating 100s of qualified enterprise leads and dozens of senior-level meetings in months. His experience spans retail, enterprise, government, and institutional channels, including private-label programs, RFP/RFI responses, and multi-channel GTM strategies.

Across his career, Sean has supported large-scale commercialization, distribution, and market-entry partnerships with leading multinational enterprises, including publicly listed global organizations. He has also contributed to multi-million-dollar investment and JV offers, as well as government-backed growth programs covering financing, trade insurance, R&D funding, and international expansion.

Known for operating at the intersection of strategy and execution, Sean partners closely with exec teams, investors, and public-sector stakeholders to navigate regulated environments, unlock new revenue channels, and build durable, scalable growth platforms.

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Experience Level

Expert
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Intermediate
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Language

English
Fluent
Chinese
Intermediate

Work Experience

Marketing Manager (Full-Time Consultant) at Canada Masq Corporation
April 30, 2025 - Present
Lead end-to-end digital and general marketing strategy, including retail-store launches and private label programs, SEO, import/export database research, and product marketing (positioning, packaging and pricing), RFP/RFI, event marketing, email, and CRM. Built a B2B outbound CRM engine via HubSpot and LinkedIn, generating 100+ prospects and 50+ meetings in five months. Resolved eCommerce duplicate tracking and Google Merchant Center issues; improved Klaviyo B2C email campaigns; launched CSA-certified CA-N95 into Wellwise with major government and enterprise buyers.
Ecommerce and Digital Marketing Manager (Full-Time Contract) at Teppermans
February 1, 2024 - April 1, 2025
Audit, manage and lead digital strategy, including tech stack, CRO, and media buying (seven-figure budget); campaign planning and execution; and managing external partnerships with Google, Meta, Criteo, Klaviyo, Attentive, and Microsoft Advertising, leading digital agencies. Manage vendor co-op marketing funds and drive category revenue growth; lead digital innovation programs that deliver 9.5-11X ROAS and CRO improvements.
VP of Product Marketing and Business Development at Dagamma Ecommerce Solutions Inc.
April 1, 2018 - February 1, 2022
Built marketing and B2B enterprise sales from the ground up, driving 290% sales surge and a top 26 ranking in Canada's Growth 500. Onboarded channel partnerships (Cardinal Health, Target, Overstock, Staples, Nordstrom, Macy’s, Alibaba, etc.), amplifying B2B revenue fivefold. Secured Health Canada COVID-19 medical device approval; managed top-seller eCommerce accounts (Amazon, Walmart, Best Buy). Achieved 8X ROAS and shifted marketplace revenues to D2C; secured government support and R&D/AI partnerships with NIH and data-management SaaS.
National Marketing Manager at Obsidian Group Inc.
September 1, 2017 - March 1, 2018
Directed digital advertising campaigns resulting in double-digit engagement and increased store traffic; secured brand features in Franchise Canada and Canadian Franchise Magazine; established partnerships with POS and loyalty platforms (Entertainment Coupons, Venngo, GiveX, CAA).
National Catalog Marketing Manager at Thermor Ltd. | Tenquip Group
November 1, 2015 - September 1, 2017
Led exclusive distribution deals with Google X/Verily Lifesciences for SEM; developed revenue-sharing models in health IoT/SaaS; created sales enablement materials for launching products through retailers (Shoppers Drug Mart, Rexall, Best Buy, Staples, Home Depot, Loblaws, Walmart).
Consultant at SWIS Corp.
March 31, 2014 - Present
Boutique strategic partnership consultancy; advised on grants and international lobbying, facilitated high-level government delegation meetings, deal sourcing and opportunity reviews, rebranding guidance, and AI media partnerships.
General Manager at Boemar Products Inc.
September 1, 2013 - October 1, 2014
R&D and operations leadership; directed Shopify site development and omnichannel product launches across national retailers; secured TV product placements and national news coverage via major networks.
E-Commerce Merchandiser at Simpli-Home
February 1, 2013 - August 1, 2013
Led CRM strategy, enabling successful onboarding of Macy’s and Houzz; oversaw web design, photography, and outsourced design services; managed eCommerce merchandising across platforms.
Brand Manager at The Food Dudes Inc.
March 30, 2009 - December 30, 2011
Developed corporate identity, website UX, and marketing content; led lead generation with Fortune 500 clients; expanded B2B acquisitions.

Education

Bachelor of Design (B.Des) in Industrial Design at OCAD University
September 1, 2005 - June 1, 2010

Qualifications

Google Ads Certification (Search, Analytics, Ads Measurement, AI-Powered Shopping Ads, Conversion Optimization, Display)
January 11, 2030 - January 27, 2026
HubSpot Sales Software Certification
January 11, 2030 - January 27, 2026

Industry Experience

Healthcare, Manufacturing, Retail, Professional Services, Education, Software & Internet, Government, Media & Entertainment

Experience Level

Expert
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Intermediate
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Intermediate
Intermediate
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