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Revenue-focused operator with 12+ years of experience building and scaling enterprise pipeline, partnerships, and growth systems across MedTech, healthcare, retail, and e-commerce. Proven track record of securing Tier 1 RFP opportunities, generating multi-million dollar pipeline, and driving measurable revenue outcomes in both resource-constrained and scaled environments.…

Sean Lee

PRO

Product Marketer, Growth Marketer, Marketing Strategist, +3

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Revenue-focused operator with 12+ years of experience building and scaling enterprise pipeline, partnerships, and growth systems across MedTech, healthcare, retail, and e-commerce. Proven track record of securing Tier 1 RFP opportunities, generating multi-million dollar pipeline, and driving measurable revenue outcomes in both resource-constrained and scaled environments.…

Available to hire

Canada

Revenue-focused operator with 12+ years of experience building and scaling enterprise pipeline, partnerships, and growth systems across MedTech, healthcare, retail, and e-commerce. Proven track record of securing Tier 1 RFP opportunities, generating multi-million dollar pipeline, and driving measurable revenue outcomes in both resource-constrained and scaled environments.

Skills

Experience Level

Expert

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Technical Illustration

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Intermediate

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Language

English

Fluent

Chinese

Intermediate

Work Experience

Marketing Manager (Full-Time Consultant) at Canada Masq Corporation

April 30, 2025 - Present

Lead end-to-end digital and general marketing strategy, including retail-store launches and private label programs, SEO, import/export database research, and product marketing (positioning, packaging and pricing), RFP/RFI, event marketing, email, and CRM. Built a B2B outbound CRM engine via HubSpot and LinkedIn, generating 100+ prospects and 50+ meetings in five months. Resolved eCommerce duplicate tracking and Google Merchant Center issues; improved Klaviyo B2C email campaigns; launched CSA-certified CA-N95 into Wellwise with major government and enterprise buyers.

Ecommerce and Digital Marketing Manager (Full-Time Contract) at Teppermans

February 1, 2024 - April 1, 2025

Audit, manage and lead digital strategy, including tech stack, CRO, and media buying (seven-figure budget); campaign planning and execution; and managing external partnerships with Google, Meta, Criteo, Klaviyo, Attentive, and Microsoft Advertising, leading digital agencies. Manage vendor co-op marketing funds and drive category revenue growth; lead digital innovation programs that deliver 9.5-11X ROAS and CRO improvements.

VP of Product Marketing and Business Development at Dagamma Ecommerce Solutions Inc.

April 1, 2018 - February 1, 2022

Built marketing and B2B enterprise sales from the ground up, driving 290% sales surge and a top 26 ranking in Canada's Growth 500. Onboarded channel partnerships (Cardinal Health, Target, Overstock, Staples, Nordstrom, Macy’s, Alibaba, etc.), amplifying B2B revenue fivefold. Secured Health Canada COVID-19 medical device approval; managed top-seller eCommerce accounts (Amazon, Walmart, Best Buy). Achieved 8X ROAS and shifted marketplace revenues to D2C; secured government support and R&D/AI partnerships with NIH and data-management SaaS.

National Marketing Manager at Obsidian Group Inc.

September 1, 2017 - March 1, 2018

Directed digital advertising campaigns resulting in double-digit engagement and increased store traffic; secured brand features in Franchise Canada and Canadian Franchise Magazine; established partnerships with POS and loyalty platforms (Entertainment Coupons, Venngo, GiveX, CAA).

National Catalog Marketing Manager at Thermor Ltd. | Tenquip Group

November 1, 2015 - September 1, 2017

Led exclusive distribution deals with Google X/Verily Lifesciences for SEM; developed revenue-sharing models in health IoT/SaaS; created sales enablement materials for launching products through retailers (Shoppers Drug Mart, Rexall, Best Buy, Staples, Home Depot, Loblaws, Walmart).

Consultant at SWIS Corp.

March 31, 2014 - Present

Boutique strategic partnership consultancy; advised on grants and international lobbying, facilitated high-level government delegation meetings, deal sourcing and opportunity reviews, rebranding guidance, and AI media partnerships.

General Manager at Boemar Products Inc.

September 1, 2013 - October 1, 2014

R&D and operations leadership; directed Shopify site development and omnichannel product launches across national retailers; secured TV product placements and national news coverage via major networks.

E-Commerce Merchandiser at Simpli-Home

February 1, 2013 - August 1, 2013

Led CRM strategy, enabling successful onboarding of Macy’s and Houzz; oversaw web design, photography, and outsourced design services; managed eCommerce merchandising across platforms.

Brand Manager at The Food Dudes Inc.

March 30, 2009 - December 30, 2011

Developed corporate identity, website UX, and marketing content; led lead generation with Fortune 500 clients; expanded B2B acquisitions.

Head of Marketing (Consultant) at Canada Masq Corporation

April 1, 2025 - Present

Led end-to-end marketing strategy and a HubSpot/LinkedIn outbound engine, generating 100+ qualified prospects and 50 meetings in five months; secured senior reviews with government, enterprise, and retail buyers (e.g., Walmart, Loblaw/Shoppers Drug Mart, Costco) and launched nationwide CSA-certified CA-N95. Drove a nationwide go-to-market program, SEO, and pricing across retail and private label channels, significantly improving ROAS and e‑commerce performance.

E-commerce and Digital Marketing Manager/ Digital Advisor (Consultant) at Teppermans

February 1, 2024 - June 1, 2025

Delivered up to 30% eCommerce growth by auditing and leading digital strategy across CRO, tech stack, and 7-figure media investments; managed strategic partnerships with Google, Meta, Criteo, Klaviyo, Attentive, and Microsoft Advertising; led digital innovations to drive foot traffic and online conversions, achieving up to 35x ROAS and 3x landing-page/mobile conversion rate improvements.

VP of Product Marketing and Business Development at Dagama Ecommerce Solutions Inc.

April 1, 2018 - February 1, 2022

Built marketing and B2B enterprise sales from the ground up, contributing to a 300% sales surge; secured partnerships with Cardinal Health, Target, Overstock, Staples, Nordstrom, Macy’s, Bed Bath & Beyond, and Alibaba; led Health Canada medical device approvals, managed top-seller accounts, and transitioned marketplace revenues to D2C; enabled government support and NIH-sponsored R&D collaborations.

National Catalogue Marketing Manager at Thermor Ltd. | Tenaquip Group

November 1, 2015 - September 1, 2017

Led exclusive distribution deals and developed profitable revenue-sharing models in health IoT/SaaS; produced sales enablement materials for retailer launches and managed white-label catalogue programs for broad distribution across major retailers.

Consultant at SWIS Corp

October 1, 2014 - Present

Boutique strategic partnership consultancy advising on grant applications, international lobbying, deal sourcing, and AI media partnerships; organized government delegation meetings and provided guidance on client rebranding.

E-Commerce Merchandiser at Simpl-Home

February 1, 2013 - August 1, 2013

Led CRM strategy and streamlined web design and product photography, enabling efficient onboarding of retailers and improved e-commerce merchandising across multiple platforms.