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I am a highly motivated Digital Marketing Specialist with 5+ years of experience across digital marketing, e-commerce, and customer retention. I specialize in campaign management, lifecycle marketing, and CRM strategy, using data insights to drive transparent reporting, optimize engagement, and maximize revenue. I thrive in collaborative, fast-paced teams and have a track record of turning ideas into measurable results. I excel at building multi-channel campaigns for retail and direct-to-consumer brands, creating and refining landing pages, A/B testing, and aligning product information with customer needs. My work emphasizes cross-functional collaboration, data-driven decision making, and delivering growth through integrated marketing programs.…I am a highly motivated Digital Marketing Specialist with 5+ years of experience across digital marketing, e-commerce, and customer retention. I specialize in campaign management, lifecycle marketing, and CRM strategy, using data insights to drive transparent reporting, optimize engagement, and maximize revenue. I thrive in collaborative, fast-paced teams and have a track record of turning ideas into measurable results. I excel at building multi-channel campaigns for retail and direct-to-consumer brands, creating and refining landing pages, A/B testing, and aligning product information with customer needs. My work emphasizes cross-functional collaboration, data-driven decision making, and delivering growth through integrated marketing programs.

Leticia Oliveira

Digital Marketer, Marketing Strategist, Marketing Analyst, +2

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I am a highly motivated Digital Marketing Specialist with 5+ years of experience across digital marketing, e-commerce, and customer retention. I specialize in campaign management, lifecycle marketing, and CRM strategy, using data insights to drive transparent reporting, optimize engagement, and maximize revenue. I thrive in collaborative, fast-paced teams and have a track record of turning ideas into measurable results. I excel at building multi-channel campaigns for retail and direct-to-consumer brands, creating and refining landing pages, A/B testing, and aligning product information with customer needs. My work emphasizes cross-functional collaboration, data-driven decision making, and delivering growth through integrated marketing programs.…I am a highly motivated Digital Marketing Specialist with 5+ years of experience across digital marketing, e-commerce, and customer retention. I specialize in campaign management, lifecycle marketing, and CRM strategy, using data insights to drive transparent reporting, optimize engagement, and maximize revenue. I thrive in collaborative, fast-paced teams and have a track record of turning ideas into measurable results. I excel at building multi-channel campaigns for retail and direct-to-consumer brands, creating and refining landing pages, A/B testing, and aligning product information with customer needs. My work emphasizes cross-functional collaboration, data-driven decision making, and delivering growth through integrated marketing programs.

Available to hire

I am a highly motivated Digital Marketing Specialist with 5+ years of experience across digital marketing, e-commerce, and customer retention. I specialize in campaign management, lifecycle marketing, and CRM strategy, using data insights to drive transparent reporting, optimize engagement, and maximize revenue. I thrive in collaborative, fast-paced teams and have a track record of turning ideas into measurable results.
I excel at building multi-channel campaigns for retail and direct-to-consumer brands, creating and refining landing pages, A/B testing, and aligning product information with customer needs. My work emphasizes cross-functional collaboration, data-driven decision making, and delivering growth through integrated marketing programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Portuguese

Fluent

Work Experience

Digital Marketing Assistant at Innersense Organic Beauty

April 1, 2023 - June 1, 2024

Managed end-to-end campaign processes across multiple channels and e-commerce platforms, ensuring consistent messaging and targeted promotions. Developed and executed lifecycle marketing strategies integrating email, SMS, and browser push notifications. Created and refined automated workflows to maximize engagement and retention. Executed monthly campaigns for retail, events, D2C, and B2B. Collaborated with cross-functional teams to develop landing pages, product pages, and discount codes supporting seasonal campaigns and driving conversions. Maintained Shopify Plus content, pricing, and inventory accuracy, and ensured visual consistency of product assortments and promotional assets. Conducted A/B testing on email campaigns and analyzed performance to optimize open rates, CTR, and conversions. Prepared daily, weekly, and monthly performance reports with data-driven recommendations aligned to business goals.

Email Marketing Coordinator at Alice + Olivia

September 1, 2021 - June 1, 2023

Planned and executed email/SMS campaigns for product launches, seasonal promotions, and customer journeys. Oversaw production workflow, scheduling, and creative development for email and SMS marketing. Developed segmentation strategies and trigger campaigns, improving customer experience and engagement. Led vendor selection of SendGrid to unify CRM communications, increasing efficiency. Delivered comprehensive reporting on campaign performance, including VIP outreach and promotions, to inform senior leadership.

Email Marketing Coordinator at Fullbeauty Brands

April 1, 2021 - September 1, 2021

Partnered with cross-functional teams to grow email revenue across four brands. Managed daily email execution including content, segmentation, and deployment, and produced direct mail campaigns alongside digital marketing efforts. Developed retention strategies through segmentation and testing. Produced weekly performance reports with insights and recommendations for leadership.

Digital Marketing Coordinator at ACME United Corporation

January 1, 2019 - April 1, 2019

Developed and implemented digital marketing strategies that exceeded quarterly goals by 100%. Increased consumer engagement by 45% through social media campaign planning and SEO optimization. Created brand content for product SKUs, including detailed descriptions, infographics, product images, and website updates to enhance customer engagement and brand consistency. Provided insights into customer behavior to align digital strategy with audience expectations.