I am a Senior Software Engineer with 10+ years of experience building modern, responsive websites using WordPress, HTML, CSS, and PHP at scale across e-commerce, fintech, and retail. I enjoy turning complex requirements into clean, SEO-friendly sites with fast hosting and simple content management. I mentor junior developers, document workflows, and collaborate with stakeholders to deliver clear roadmaps, training, and reliable runbooks. I’m passionate about performance, maintainability, and delivering great user experiences.

Jake Daniel Armstrong

I am a Senior Software Engineer with 10+ years of experience building modern, responsive websites using WordPress, HTML, CSS, and PHP at scale across e-commerce, fintech, and retail. I enjoy turning complex requirements into clean, SEO-friendly sites with fast hosting and simple content management. I mentor junior developers, document workflows, and collaborate with stakeholders to deliver clear roadmaps, training, and reliable runbooks. I’m passionate about performance, maintainability, and delivering great user experiences.

Available to hire

I am a Senior Software Engineer with 10+ years of experience building modern, responsive websites using WordPress, HTML, CSS, and PHP at scale across e-commerce, fintech, and retail. I enjoy turning complex requirements into clean, SEO-friendly sites with fast hosting and simple content management.

I mentor junior developers, document workflows, and collaborate with stakeholders to deliver clear roadmaps, training, and reliable runbooks. I’m passionate about performance, maintainability, and delivering great user experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior Software Engineer at Thomson Reuters
December 1, 2022 - December 1, 2025
Architected responsive WordPress marketing and landing sites for e-commerce campaigns serving 12M monthly page views, with HTML and CSS theme customization and SEO best practices across eight microsites. Owned end-to-end design of WordPress sites for catalog and checkout funnel pages, using clean URLs, proper heading structure, alt tags, and meta descriptions for on-page optimization. Led rollout of WordPress themes and HTML/CSS overrides for 5 core e-commerce domains, enabling straightforward content updates and blog management for marketing teams. Mentored 4 developers on WordPress theme customization, HTML, and CSS standards, including code reviews, documentation, and runbooks for three product areas. Drove multi-quarter refactor of legacy marketing sites to WordPress with minimal plugins, reducing load time to under 3 seconds and improving SEO visibility. Shipped responsive WordPress pages for 2M annual order flows with contact forms, calls to action, and technical documentation fo
Software Engineer at CVS Health
July 1, 2017 - October 1, 2022
Owned end-to-end WordPress and HTML/CSS builds for payments and KYC marketing sites on MySQL, serving 4M monthly visits with fast hosting and backward-compatible theme updates. Designed and implemented responsive WordPress pages for fraud and ledger education, cutting manual content updates by 15 hours per week with intuitive navigation and publishing tools. Built underwriting and settlements marketing sites used by 200+ operations staff across multiple regions, with WordPress themes, CSS customization, contact forms, and scheduled content. Orchestrated 6-month modernization of core marketing WordPress stack, improving speed and security with minimal plugins and fast hosting. Led design reviews and mentored 3 developers on WordPress, HTML, and CSS for new site launches, including documentation and training for content updates. Added testimonials and review sections for social proof across 5 partner landing pages, with WordPress blocks and SEO-friendly markup. Maintained WordPress theme
Software Developer at Solution Stream
June 1, 2015 - June 1, 2017
Developed WordPress and HTML/CSS sites for POS and inventory marketing across 150+ retail locations, with MySQL, batch content sync, and conflict resolution for regional teams. Launched pricing and promotions WordPress pages backed by MySQL, supporting 50K SKUs with clean layouts, bulk update workflows, and improved page speed. Delivered store operations and loyalty WordPress modules used by 8 regional teams with blog publishing tools, email capture forms, and CSV export. Built reporting and documentation for inventory and sales site updates, cutting manual handoff by 4 hours per week with clear training and update guides. Collaborated with product on catalog and fulfillment WordPress workflows for 3 store formats, defining acceptance criteria, navigation flows, and rollout checklist. Maintained WordPress sites and HTML/CSS fixes for 2 high-traffic flows including cart and checkout landing pages. Resolved production issues in WordPress and content sync for 1 critical holiday launch, re

Education

Bachelor's Degree in Computer Science at Montana State University
January 1, 2011 - January 1, 2015
Bachelor’s Degree in Computer Science at Montana State University
January 1, 2011 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Retail, Healthcare, Media & Entertainment, Financial Services